NEW YORK, Oct. 21, 2016 /PRNewswire/ -- McCann New
York announced today that it has been appointed to handle
all strategy and creative for Godiva Chocolatier's annual holiday
campaign, its largest campaign of the year. Initiative will serve
as media partner.
"Godiva North America is delighted to be working with McCann
this holiday season," said Nagisa
Manabe, Head of Marketing & Innovation, Godiva North
America. "Holiday is a key time for our business, and it was
essential for us to partner with an agency that could bring our
chocolates and the joy they bring to others to life. We know that
McCann's brilliant creative will help us introduce the chocolates
in innovative ways to both new and existing chocolate lovers."
Chris Macdonald, President,
McCann North America said, "There is
no better time than the holidays to be working with a Chocolatier
and helping them celebrate their incredibly meaningful role in
people's lives; especially when the brand is as iconic as Godiva.
We are delighted to be their partner and excited by the creative
opportunity."
The Godiva assignment follows new client wins including
Qualcomm, Chick-fil-A and Lysol, as well as additional assignments
from existing clients such as Verizon and Mastercard. McCann
was also recently recognized by Cannes Lions as the most-awarded
network in North America, and the New York office's "Field Trip to Mars" work
for Lockheed Martin was the single-most awarded campaign at the
festival.
About McCann
McCann is a unit McCann
Worldgroup. McCann Worldgroup, part of the Interpublic
Group (NYSE: IPG), is a leading global marketing services
company with 24,000 employees in more than 100 countries,
comprising McCann (advertising), MRM//McCann (digital
marketing/relationship management),
Momentum Worldwide (total brand experience), McCann
Health (professional/dtc communications), CRAFT (global adaptation
and production), UM (media management), Weber Shandwick (public
relations), FutureBrand (consulting/design), ChaseDesign
(shopper marketing) and PMK-BNC (entertainment/brand/popular
culture).
About GODIVA Chocolatier
With a Belgian heritage
dating back to 1926, GODIVA Chocolatier is the global leader in
premium chocolate. Inspired by the values of Lady Godiva – her
passion, generosity, and pioneering spirit --GODIVA's legendary
name has become a universal symbol of luxury, quality
and the most delicious chocolate. The company has a presence
in more than 80 countries with over 500 boutiques, in addition to a
presence in Global Travel Retail, department and specialty stores,
and online. GODIVA offers a range of chocolate creations and is
dedicated to innovation and excellence in the Belgian
tradition. From its famous truffles and shell-molded chocolate
pieces to its European-style biscuits, individually wrapped
chocolates, gourmet coffees, hot cocoa and other indulgences,
GODIVA is committed to bringing the ultimate chocolate experience
to the world.
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SOURCE McCann Worldgroup