ARMONK, N.Y., Oct. 20, 2016 /PRNewswire/ -- IBM (NYSE: IBM)
announced today that for the fifth time, its consulting
organization was named the industry's top producer of thought
leadership in a White Space Report by Source Global Research, a
leading research and strategy firm for the global management
consulting industry.
According to the most recent White Space report evaluating the
quality and impact of 25 major global consulting firms in the
world, IBM remains the leader for the consistent high quality of
its thought leadership. The White Space rankings are based on four
evaluation criteria - Resilience, Differentiation, Appeal, and
Prompting Action. This is the fifth time IBM has led the
ranking.
IBM Institute for Business Value (IBV) part of the company's
consulting unit, IBM Global Business Services, creates innovative
thought leadership on behalf of IBM and provides practical insight
for business leaders across industries. The White Space report
highlighted the IBV's recent study, "Inspiring Deeper Brand
Enthusiasm: Your Cognitive Future in the Consumer Products
Industry" as an example of IBM's effect approach. The
study was praised for using data "effectively to underpin points of
view" and providing a forward-looking recommendation.
"When creating high quality thought leadership, consultancies
are faced with the challenge of working around constraints such as
the required evidence, length, tone, and topics to reflect the
needs and wants of target readers," said Rachel Ainsworth, co-founder of Source Global
Research and White Space. "IBM tops our list once again for showing
that the Institute for Business Value can successfully work within
those constraints to produce creative reports that resonate with
today's senior executives."
IBM-produced thought leadership leads all firms in both
appealing readers to continue reading past the introduction and
resilience, "building a reader's trust and confidence in what they
have read," based on its methodology and analysis, as well as,
"prompting action" via a clearly outlined courses of action. This
recognition of IBM's thought leadership is a result of IBM's
ongoing commitment to provide its clients with insight on issues of
industry dynamics and business transformation.
"Businesses are experiencing an unprecedented level of
disruption so we want to critically evaluate business trends
shaping those changes in the world today and give executives a
clear path forward," says Peter
Korsten, Vice President and Global leader thought leadership
and eminence, IBM Global Business Services. "Our recent blockchain
series is a great example of an emerging technology that is
reinventing global trade and how transactions are conducted and
recorded. We've outlined how this technology can be used and will
impact business networks from organizations to ecosystems and
economies. By conducting in depth global research, we're able to
more fully understand industry transformation and provide support
to improve business performance."
The IBV's trademark C-Suite studies series, which have followed
and analyzed the priorities of global CXOs for more than a decade,
are celebrated for the research method's thoroughness and face-to
-face interviews with key business leaders. For example, last year
IBM leveraged a worldwide team of business strategists,
consultants, data scientists and statisticians to conduct mostly in
person interviews with more than 5,200 business leaders from 21
industries in 70 countries. These professionals examined how
members of the C-Suite are tackling the threat of competition,
technology disruptors and planning for the future of business to
garner the insights released in the IBM 2015 C-suite study.
Individual reports specific to professional roles, including CEO,
CMO, CHRO, CIO, CFO and COO.
For more information on the Source Global Research's White Space
Quality Report,
visit http://www.sourceglobalresearch.com/portal/whitespace/
(subscription required).
About IBM Global Business Services
For more information, visit http://www.ibm.com/services/gbs.
About IBM Institute for Business Value
For more information, http://www.ibm.com/iibv
Download the IBM IBV app from iTunes
About Source Global Research
Source Global Research
(Source) is the leading research and strategy firm for the global
management consulting industry. Set up in 2007 and with offices in
London and Dubai, Source serves both consulting firms and
their clients with expert analysis, research and reporting. Source
draw not only on our extensive in-house experience, but also on the
breadth of our relationships with both suppliers and buyers. All of
our work is underpinned by our core values of intelligence,
integrity, efficiency and transparency.
Source was founded by Fiona Czerniawska and Joy Burnford. Fiona is one of the world's
leading experts on the consulting industry. She has written
numerous books on the industry including: The Intelligent Client
and The Economist books, Business Consulting: A Guide to How
it Works and How to Make it Work and Buying Professional Services.
Joy Burnford was Marketing and
Operations Director at the UK Management Consultancies Association
between 2003 and 2010, and prior to that worked for PA Consulting
Group and has extensive experience of marketing consulting
services. For further information, please visit:
www.sourceglobalresearch.com
About White Space
White Space is a subscriber-based web service which provides
detailed analysis of the thought leadership of around 30 leading
global consulting firms. This analysis is updated regularly, giving
up-to-date market intelligence on the state of the thought
leadership market.
Contact:
Katie
Leasor
212-671-9356
kleasor@us.ibm.com
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