ChannelAdvisor Launches Major Platform Enhancements Including New Algorithmic Repricer
October 18 2016 - 4:45PM
Business Wire
Amazon and Jet Algorithmic Repricer, eBay
Promoted Listings, Amazon Optimization Dashboard Headline
ChannelAdvisor’s 2016 Autumn Release
ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of
cloud-based e-commerce solutions that enable retailers and branded
manufacturers to increase global sales, today announced major
enhancements to its platform. The theme of the release - Optimize
Your E-Commerce. Find More Customers - brings innovative new
features, machine learning and enhanced analytics to retailers and
branded manufacturers.
“Our newest release will allow retailers and brands to optimize
their online strategies and reach new customers in an
ever-changing, increasingly competitive e-commerce landscape.
Notably, we’ve launched our new Algorithmic Repricer, which is
designed to help win the Buy Box while maximizing margin through
machine learning and real-time analytics. Direct Home Supplies used
our Algorithmic Repricer and in one day experienced an increase in
gross profits by 46% and was winning 135% more of the Buy Box,”
said Mark Vandegrift, vice president of product management,
Marketplaces.
ChannelAdvisor’s expanded product suite focuses on ways
retailers and branded manufacturers can optimize for shopper
product searches, predict consumer needs and push relevant
products.
Marketplace Enhancements:
- Gain a competitive advantage with the
new Algorithmic Amazon Repricer with an Optimized Dashboard and
a Jet.com Repricer that offer a streamlined setup process,
predictive analytics and machine learning that helps win the Buy
Box while maximizing margin. Utilizing the Algorithmic Repricer,
Direct Home Supplies saw gross profits increase by 46% and Buy Box
placement jump from 7% to nearly 17% in one day. Within 24 hours,
they won 135% more of the Buy Box compared with a day earlier and
the company also saw a 26% increase in total revenue. “I was really
surprised to see gross profit go up by 46%,” said Mike Solomich,
owner, Direct Home Supplies. “It’s one of those things that makes
you wonder what you’ve been missing out all along.”
- An improved selling experience for
Amazon and Fulfillment by Amazon (FBA) sellers through new
enhancements to Sponsored Products.
- Access to millions of new customers on
international marketplaces through Lazada, OTTO.de,
Baur.de and Schwab.de
- Expanded support for Amazon India
and Overstock Marketplace, connecting merchants to some of the
fastest growing e-commerce markets in the world.
- Better control over your eBay
promotions through eBay promoted listings and Promotions
Manager. "Getting eBay promoted listings set up with
ChannelAdvisor was extremely easy. These listings help increase
product visibility and boost sales. We have been using promoted ads
for less than a month and we're already seeing 15-20% growth in
revenue. There is still room to optimize the ads, so we look
forward to continued success,” said Scott Guinand, director of
e-commerce of Shiptronix.
Digital Marketing Optimization Tools:
- Target new customers with perfectly
placed Dynamic Ads for Facebook and Instagram and Facebook
Carousel Ads. "We love the fact that we innovate together
with ChannelAdvisor. Overall, we have a great partnership and
they've helped us to implement Facebook dynamic ads, and to date
the metrics have been outstanding. AOV is high, a lift around 36%,
our cost per click has gone down 38%, and our click through rate
has gone up 125%." - Daniel Moure, chief marketing officer,
PureFormulas.
- Added support for Google expanded
text ads to optimize top-of-the-funnel strategies on Google and
mobile devices. An early adopter customer who utilized
ChannelAdvisor to help optimize their Google expanded text ads
reported an increase in click-through rates (CTRs) of 104%, from a
2.92% average CTR for standard text ads to 5.97% with expanded text
ads. The same customer also decreased cost per click (CPC) by 8%,
by reducing spend from $0.56 to $0.51. “We've launched expanded
text ads as a way to maximize presence on search results, giving
advertisers more control over the longer headline field (headline
2) and increased character limits across all text fields. The ads
are designed for a mobile-first world with both users and
advertisers in mind. It's especially important for advertisers to
take advantage of these ads for the upcoming holiday season, so
we're happy that ChannelAdvisor is supporting this feature within
their autumn release,” said Sara Waters, agency development manager
at Google.
Where to Buy - Buy Local Reporting Optimization:
- New, enhanced dashboard that brands can
use to gather more data about where and when their products are
selling with their retailers. Brands can now track campaign
performance, top categories, top retailers and view a product heat
map. Brands can also view and export associated reports on all data
from the Report Center.
To learn more about ChannelAdvisor’s expanded product release,
register to attend our webinar on Wednesday, October 19th at 8am
PDT, 11am EDT | 4pm BST. During the webinar, Amy Lubell, director
of product marketing, and Amanda Caldwell, enterprise sales
engineer at ChannelAdvisor, will provide an in-depth look at the
newest tools, insights and functionality included in this year’s
autumn release.
About ChannelAdvisor
ChannelAdvisor (NYSE:ECOM) is a leading provider of cloud-based
e-commerce solutions that enable retailers and branded
manufacturers to integrate, manage and optimize their merchandise
sales across hundreds of online channels including Amazon, eBay,
Facebook, Google, Walmart and more. Through automation, analytics
and optimization, ChannelAdvisor customers can leverage a single
inventory feed to more efficiently list and advertise products
online, and connect with shoppers to increase sales. Billions of
dollars in merchandise value are driven through ChannelAdvisor’s
platform every year, and thousands of customers use
ChannelAdvisor’s solutions to help grow their businesses. For more
information, visit www.channeladvisor.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20161018006734/en/
Media Contact:Caroline Riddle,
919-439-8026caroline.riddle@channeladvisor.com
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