The Hershey Company showcases new product
innovation and leading-edge insights at annual trade show
To meet the needs of the modern consumer and shopper, The
Hershey Company (NYSE: HSY) is continuing to innovate and expand
across its portfolio, including debuting new products with a
variety of delicious tastes and textures. As part of this
evolution, The Hershey Company today announces its latest
innovations and insights that will be featured at the annual
National Association of Convenience Stores (NACS) Show in Atlanta,
at the Georgia World Congress Center, on October 19-21, 2016.
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Earlier this month, Hershey announced one of the most
anticipated innovations from the iconic Hershey’s brand in more
than 16 years – Hershey’s Cookie Layer Crunch. Hershey’s latest
innovation earned some of the highest consumer scores of any
product ever launched by the company1. Hershey’s Cookie Layer
Crunch will debut publicly for the first time at Hershey’s exhibit
(Booth No. 1615) at NACS, where all expo attendees can get their
first taste of this exciting new product.
To meet the growing demand for multi-textural eating experiences
and various snacking occasions, Hershey reimagined its iconic
chocolate bar, pairing it with layers of crunchy cookie bits and
decadent fillings to offer an indulgent, textured snacking
experience.
“We recognize eating habits are evolving and that consumers are
moving away from traditional meals and into multiple snacking
occasions that include various tastes and textures throughout the
day,” says Mary-Ann Somers, General Manager and Vice President,
U.S. Confection, The Hershey Company. “Debuting Hershey’s Cookie
Layer Crunch at the annual NACS Show and providing show attendees
with a first taste are great ways to unveil this innovation. We
have spent the last 18 months perfecting it to ensure that it not
only tastes great, but meets the needs and desires of today’s
modern convenience store consumer,” says Somers.
With more than 120 years of experience in creating great-tasting
products, Hershey keeps the consumer at the heart of its innovation
and development efforts. Whether it’s Hershey’s Cookie Layer Crunch
or Reese’s Pieces Peanut Butter Cups (which mashes up two of its
most iconic and beloved products), Hershey ensures that the
consumer’s desire and demand are at the reason behind our
innovative new products.
In addition to Hershey’s Cookie Layer Crunch and Reese’s Pieces
Peanut Butter Cups, The Hershey Company will be showcasing a
variety of new innovations across chocolate, sweets and refreshment
and snacking categories.
Paving the Way in “Snackfection”
Hershey is expanding the role of confection to meet consumers’
evolving snacking needs. As part of this evolution, Hershey has
successfully launched Snack Mix lines, featuring its two largest
and most iconic brands, Hershey’s and Reese’s. These products blend
bite-sized confection pieces with a delicious combination of sweet,
salty, crunchy and creamy textures – a perfect crossroads for
snacking and confection. Additionally, Hershey will soon be
expanding its Snack Mix brand to include new Take5 and Almond Joy
Snack Mixes. All of Hershey’s Snack Mix varieties are available in
portable canisters as well as single-serve packs that are perfect
for on-the-go-snacking.
Looking ahead to 2017, Hershey will continue to expand its
“snackfection” product offerings for those consumers looking for
small, delicious bites full of sweet taste and crunchy textures.
Reese’s Crunchers and Hershey’s Cookies ‘n’ Crème Crunchers combine
classic sweet tastes with crunchy textures for easy,
on-the-go-eating—a great, innovative pairing.
Power of Protein
Since Hershey acquired KRAVE Jerky in 2015, it has seen a
consistent rise in demand for protein-packed, better-for-you
snacks. KRAVE Jerky serves as a good source of protein while
remaining low in fat, gluten-free and full of flavor. KRAVE Jerky
is expanding its artisanal approach and culinary-inspired flavors
to a new form with the launch of the KRAVE Stick. The new KRAVE
Stick is layered with unexpected ingredients like beans and sweet
potatoes,, and will come in three unique and savory flavors,
including Spicy Red Pepper Pork with Black Beans, Rosemary Lemon
Turkey with White Beans and Sesame Garlic Beef with Sweet
Potatoes.
Insights to Action
Hershey is not only a global snacking leader with powerful and
relevant brands and strong innovation but is also at the forefront
of providing leading-edge insights that help to drive category
growth. This year at NACS, Hershey will highlight a new approach to
the standard-bar business for the convenience channel. As a steward
of some of the most iconic chocolate and candy bars in the world
and a clear category leader, Hershey will be unveiling a “Gold
Standard Planogram” that has proven to increase sales of both
standard and king-sized bars.
For more information about Hershey’s latest innovation and its
insights-to-action approach, including its new Gold Standard
Planogram, please visit The Hershey Company’s blog, “The Plume,” or
stop by booth No. 1615 at the NACS Expo.
About The Hershey
Company
The Hershey Company, headquartered in Hershey, Pa., is a global
confectionery leader known for bringing goodness to the world
through its chocolate, sweets, mints and other great-tasting
snacks. Hershey has approximately 21,000 employees around the world
who work every day to deliver delicious, quality products. The
company has more than 80 brands around the world that drive more
than $7.4 billion in annual revenues, including such iconic brand
names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher, Ice
Breakers and Brookside. Building on its core business, Hershey
is expanding its portfolio to include a broader range of
delicious snacks. The company remains focused on growing
its presence in key international markets while continuing to
extend its competitive advantage in North America.
At Hershey, goodness has always been about more than delicious
products. For more than 120 years, Hershey has been committed
to operating fairly, ethically and sustainably. Hershey
founder, Milton Hershey, created the Milton Hershey School in 1909
and since then the company has focused on giving underserved
children the skills and support they need to be successful. Today,
the company continues this social purpose through 'Nourishing
Minds,' a global initiative that provides basic nutrition
to help children learn and grow. From neighborhoods across the
United States to the streets of Shanghai and Mumbai and villages of
West Africa, our goal is to nourish one million minds by 2020.
To learn more -Visit: www.thehersheycompany.com
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1 According to BASES report, a service of the Nielsen Company,
Hershey’s Cookie Layer Crunch scored in the top 2.5 percent of
consumer packaged goods concepts ever tested.
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version on businesswire.com: http://www.businesswire.com/news/home/20161018005388/en/
The Hershey CompanyMedia
Contact:Anna Lingeris,
717-649-7214alingeris@hersheys.com
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