AUSTIN, Texas, Oct. 11, 2016 /PRNewswire/ -- RetailMeNot,
Inc., a leading digital savings destination connecting consumers
with retailers, restaurants and brands, both online and in-store
(www.retailmenot.com/corp), released a new study today, titled
"Unwrapping Holiday Insights: The 2016 Retailer Guide to Consumer
Trends." This study explores the shopping habits of consumers
during the holiday season, including five trends for retailers to
keep an eye on in 2016.
The full report includes a combination of RetailMeNot's internal
data based on millions of consumer actions and tens of thousands of
retailers' promotions, in addition to two consumer surveys
conducted by Google Consumer Surveys and Kelton Global for
RetailMeNot.
Download the full study at
www.retailmenot.com/holidayinsights2016
Holiday Shoppers Start Early and More Are Searching for
Deals
Based on historical trends, RetailMeNot is expecting
holiday shopping and browsing to take off the first week of
November. Last year on November 7,
RetailMeNot saw a 21% uptick in shoppers searching for deals.
Additionally, among consumers surveyed in 2016, nearly half of
shoppers (46%) said they plan to start their holiday shopping
before November 1. Deal seeking
remains top of mind with more than 60% of consumers surveyed
planning to shop sales and promotions, up from 51% in 2015.
"It's important for retailers to ensure they enter consumers'
consideration set early in the season," said Marissa Tarleton, chief marketing officer of
North America for RetailMeNot,
Inc. "Having the right promotional mix is key for reaching these
shoppers."
Mobile Drives Shoppers In-Store
Nearly 3 in 4 shoppers
(73%) say they are planning to shop in brick-and-mortar stores this
season, and 50% said that the deals they find will help them
determine which days to shop in-store. The top mobile shopping days
continue to coincide with the biggest in-store shopping days, with
Black Friday taking the #1 spot followed by the weekend before
Christmas. The top three categories where shoppers wish to see more
in-store offers this year are home and garden, multi-category, and
health and beauty.
"We continue to see mobile content drive more sales and foot
traffic for brick-and-mortar stores," says Tarleton. "Retailers
have a big opportunity to acquire new customers this holiday season
via their mobile marketing efforts."
More Deals Bring More Joy This Season
Shoppers will do
just about anything for a good deal during the holidays. In fact,
46% would spend a full day hunting online for the best price, 26%
would travel more than an hour to visit a store with a great deal,
and 23% plan to line up outside store doors before they open in
order to snag the best prices on the hottest products.
Women prefer free shipping options more than men (35% vs. 26%),
while males tend to lean more toward specific product deals than
females (21% vs. 14%). Overall, though, free shipping leads the
pack with 31% of the general population citing that they are likely
to spend more money with a brand or retailer who offers to pick up
those costs, followed by a percent off the total purchase (28%) and
specific product deals (17%), which round out the top three
preferred savings methods.
Shoppers will be seeking deals in these categories:
- Electronics (smartphones, TVs, etc.): 56%
- Clothing and Shoes: 51%
- Toys: 31%
- Restaurants and Entertainment: 20%
- Jewelry: 18%
- Travel: 15%
While consumers plan to hit the shops more this season, they
also plan on dining out more frequently for a post-shopping nosh.
Nearly half of shoppers (45%) say they dine out most often during
the holiday season, and 66% of them are more likely to look for
restaurant savings before they chow down.
For information on these findings and more, download the full
report at www.retailmenot.com/holidayinsights2016
About the Surveys
This study is based on findings from
the RetailMeNot Promotions Index
(https://www.retailmenot.com/corp/index/) and internal data
collections from over 500,000 offers for 50,000 retailers in the
U.S., including engagement insights from millions of consumers.
Forecasting models for 2016 holiday predictions are based on data
and stats pulled from historical shopper insights in 2014 and
2015.
Additionally, two surveys from RetailMeNot, Inc. gathered
consumer sentiment and shopping preferences for the 2016 holiday
shopping season: a Google Consumer Survey and a RetailMeNot, Inc.
survey conducted by Kelton Global. The Google Consumer Survey was
conducted between August 5 and 9,
2016, in which 1,015 U.S. consumers aged 18 and over were
surveyed regarding their holiday spending and preferences. The
RetailMeNot, Inc. August 2016 Survey
was conducted by Kelton Global between
August 23 and 26, 2016, among 1,037 nationally
representative Americans ages 18 and over, using an email
invitation and an online survey. Quotas are set to ensure reliable
and accurate representation of the entire U.S. population ages 18
and over.
About RetailMeNot, Inc.
RetailMeNot, Inc.
(http://www.retailmenot.com/corp/) is a leading digital savings
destination connecting consumers with retailers, restaurants and
brands, both online and in-store. The company enables consumers
across the globe to find hundreds of thousands of digital offers to
save money while they shop or dine out. During the 12 months ended
June 30, 2016, RetailMeNot, Inc.
experienced over 688 million visits to its websites. It also
averaged 18.8 million mobile unique visitors per month during the
three months ended June 30, 2016.
RetailMeNot, Inc. estimates that approximately $4.8 billion in retailer sales were attributable
to consumer transactions from paid digital offers in its
marketplace in 2015, more than $600
million of which were attributable to its in-store solution.
The RetailMeNot, Inc. portfolio of websites and mobile applications
includes RetailMeNot.com in the United
States; RetailMeNot.ca in Canada; VoucherCodes.co.uk in the United Kingdom; retailmenot.de in Germany; Actiepagina.nl in the Netherlands; ma-reduc.com and Poulpeo.com
in France; RetailMeNot.es in
Spain, RetailMeNot.it in
Italy, RetailMeNot.pl in
Poland and GiftCardZen.com and
Deals2Buy.com in North America.
RetailMeNot, Inc. is listed on the NASDAQ stock exchange under the
ticker symbol "SALE." Investors interested in learning more about
the company can visit http://investor.retailmenot.com.
Media Contact
RetailMeNot, Inc.
Michelle Skupin
(808) 224-3215
mskupin@rmn.com
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SOURCE RetailMeNot, Inc.