UniFirst and Hendrick Motorsports Strike Eight-Year Sponsorship Agreement
October 06 2016 - 11:31AM
UniFirst (NYSE:UNF) and 11-time NASCAR Sprint Cup Series champions
Hendrick Motorsports have reached an eight-year agreement that will
make the workwear and textile service company a primary sponsor of
the No. 5 Chevrolet SS driven by Kasey Kahne. The contract runs
through the year 2023.
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/6a78071d-647d-4551-9b04-f42b8293bddb
As the new official workwear provider of Hendrick Motorsports,
UniFirst will be a two-race primary sponsor in both 2016 and 2017,
with the relationship increasing to three primary races annually
from 2018-2023. In addition, UniFirst will be a full-season
associate sponsor of the No. 5 team.
UniFirst will make its Sprint Cup Series primary sponsorship
debut later this season with back-to-back races Oct. 23 at
Talladega Superspeedway and Oct. 30 at Martinsville Speedway.
“UniFirst is excited to be a primary sponsor of Kasey and
Hendrick Motorsports,” said Adam Soreff, director of marketing and
communications for UniFirst. “This partnership is a great
opportunity for our company because Hendrick Motorsports is one of
the premier -- and most highly respected -- teams in professional
auto racing. UniFirst’s broad customer base, which includes 300,000
business locations across North America, employs thousands of
enthusiastic NASCAR fans, so this relationship is a natural fit.
We’re extremely proud to have the UniFirst brand represented in
such a dynamic atmosphere.”
UniFirst is one of North America’s largest workwear and textile
service companies, providing managed uniform, protective clothing,
custom corporate image apparel, and ancillary facility services
programs to businesses in virtually all industries. As part of the
new relationship, UniFirst will supply work clothing and uniforms
to Hendrick Motorsports and sister company Hendrick Automotive
Group, which is the largest privately held retail automotive
organization in the United States.
“When a sponsor feels strongly enough to commit for eight years,
it sends a clear message,” said Rick Hendrick, owner of Hendrick
Motorsports. “There’s tremendous excitement about the opportunities
our team and our sport present for UniFirst. They have a reputation
for world-class service, the highest quality products and services,
and having incredible people. We share a similar mindset and
culture, and we’re looking forward to working together across our
entire organization.”
Since joining Hendrick Motorsports in 2012, Kahne, 36, has
earned three Chase for the NASCAR Sprint Cup berths and five race
wins with the No. 5 team. The Enumclaw, Washington, native has 17
career victories, 27 pole positions and 166 top-10 finishes in
NASCAR’s top division.
“UniFirst will be a great addition to our partners at Hendrick
Motorsports,” Kahne said. “They’re a reliable company that we’ve
worked with at Kasey Kahne Racing for a long time, so I was happy
to hear they were coming on board. I’m looking forward to having
them as part of the No. 5 team and working with them in the years
to come.”
About UniFirstHeadquartered in Wilmington,
Massachusetts, UniFirst Corporation (NYSE:UNF) is a North American
leader in the supply and servicing of uniform and workwear
programs, as well as the delivery of facility service programs.
Together with its subsidiaries, the company also provides first aid
and safety products, and manages specialized garment programs for
the cleanroom and nuclear industries. UniFirst manufactures its own
branded workwear, protective clothing, and floorcare products, and
with 240 service locations, 300,000 customer locations, and 12,500
employee Team Partners, the company outfits nearly 2 million
workers each business day. For more information, contact UniFirst
at 800-455-7654 or visit www.unifirst.com.
About Hendrick MotorsportsFounded by Rick
Hendrick in 1984, Hendrick Motorsports has earned more than 200
race victories and a record 11 car owner championships in NASCAR’s
premier division, the Sprint Cup Series. The organization fields
four full-time Chevrolet teams on the Sprint Cup circuit with
drivers Kasey Kahne, Chase Elliott, Jimmie Johnson and Dale
Earnhardt Jr. Headquartered in Concord, North Carolina, Hendrick
Motorsports employs more than 600 people. For more information,
please visit HendrickMotorsports.com or interact on Twitter,
Facebook and Instagram.
Contact:
Adam Soreff
Director of Communications
UniFirst Corporation
68 Jonspin Rd.
Wilmington, MA 01887
978.658.8888
Adam_Soreff@unifirst.com
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