Xerox Unveils Conduent’s New Global Brand Identity
October 06 2016 - 7:00AM
Business Wire
Xerox (NYSE:XRX) today announced the latest milestone in its
plan to separate into two independent, publicly-traded companies –
unveiling the global brand identity of Conduent Incorporated, the
soon-to-be industry leading business process services company.
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“Our brand identity signifies core ideas behind our company and
the value we create for our clients,” said Ashok Vemuri, CEO of
Conduent following the company’s separation. “Both enterprises and
governments are seeking ways to improve and modernize the way they
interact with their constituents and clients. We are forming a
company built around an unwavering focus on our client’s needs,
delivery excellence and a set of core values – all in service of
creating more consistent experiences and returns for our
stakeholders.”
Conduent global brand identity
The name Conduent is inspired by the company’s expertise in
managing transactional relationships between their clients and
their constituents in areas like customer care, transportation
solutions, healthcare, and digital payments. Like the name itself,
the brand identity reflects the way Conduent will work as an
extension of its clients, helping them drive loyalty, retention and
customer satisfaction.
A bold typeface conveys stability and complements the symbol
while acknowledging a 30-year history supporting the critical
operations of businesses and governments. A connection between the
“N” and the “T” in the typeface of “Conduent” reinforces that the
constituent is at the core of the company’s business model. The
connected letters also draw the reader’s eye to this unique
pronunciation of the coined name.
The three parallelograms that make up the symbol embody several
ideas about the new company.
- Collectively, they represent movement
and agility and represent the relationship between Conduent, its
clients and their end users.
- Individually, they represent three of
Conduent’s major stakeholders: clients, employees and
investors.
- The arrow in the center of the design
signals that Conduent helps organizations advance, transform and
improve their end-constituent relationships – whether these are
shoppers, commuters, patients, customers, employees, or
citizens.
The orange color scheme is unique in the global services sector
and naturally conveys energy and frames the enclosed arrow.
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With approximately $7 billion in 2015 revenue and 93,000
employees worldwide, Conduent will be a Fortune 500 scale business
process services company with expertise in transaction-intensive
processing, analytics and automation. Conduent’s differentiated
offerings touch millions of lives every day, including two-thirds
of all insured patients in the U.S. and nearly 9 million people who
travel through toll systems daily. Learn more at
www.conduent.com.
Conduent expects to be separated from Xerox by year-end 2016.
The transaction is subject to final approval by Xerox’s board of
directors, among other conditions.
About Xerox
Xerox is helping change the way the world works. By applying our
expertise in imaging, business process, analytics, automation and
user-centric insights, we engineer the flow of work to provide
greater productivity, efficiency and personalization. Our employees
create meaningful innovations and provide business process
services, printing equipment, software and solutions that make
a real difference for our clients and their customers in 180
countries. On January 29, 2016, Xerox announced its plans to
separate into two independent, publicly traded companies – Xerox
Corporation, which will be comprised of the company’s Document
Technology and Document Outsourcing businesses, and Conduent
Incorporated, a business process services company. Learn more at
www.xerox.com.
Note: To receive RSS news feeds, visit
https://www.news.xerox.com. For open commentary, industry
perspectives and views visit http://twitter.com/xerox,
http://www.linkedin.com/company/xerox,
http://simplifywork.blogs.xerox.com,
http://www.facebook.com/XeroxCorp,
http://www.youtube.com/XeroxCorp.
Xerox® and Xerox and Design® are trademarks of Xerox in the
United States and/or other countries. Conduent is a trademark
of Xerox Business Services, LLC in the United States and/or other
countries.
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version on businesswire.com: http://www.businesswire.com/news/home/20161006005356/en/
Media:XeroxKevin Lightfoot,
+1-214-841-8191kevin.lightfoot@xerox.comorXeroxCarl Langsenkamp,
+1-585-423-5782carl.langsenkamp@xerox.com
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