SOUTH DEERFIELD, Mass.,
Oct. 5, 2016 /PRNewswire/ -- The
Yankee Candle Company, Inc. today announced the launch of its new
holiday 2016 fragrances. The world's largest manufacturer of
premium scented candles draws on the vibrant spirit and brisk
weather the holidays bring to infuse seasonal favorites with
unexpected twists of citrus and vanilla. Whether it's the warm glow
of lights against freshly fallen snow, or the zesty tickle of a
festive holiday cocktail, Yankee Candle captures both tangible and
intangible delights of the season throughout the new line. Yankee
Candle's holiday fragrances are available for purchase now at
Yankee Candle's more than 500 retail stores, www.yankeecandle.com,
and select specialty retailers and gift shops while supplies
last.
"Our customers absolutely love the holidays and they can't wait
to grab our new fragrances to mix with their favorite classic
favorites. Some of our customers start asking us about our new
holiday fragrances in September—they love preparing for the
holidays with Yankee Candle," said Rich
Mathews, senior vice president of marketing at the Yankee
Candle Company, Inc. "The holidays are our favorite time of year,
too. We love welcoming our customers into our stores to experience
all we have to offer for the holiday season. They'll find the
perfect touches that will make every holiday celebration
special."
NEW HOLIDAY 2016 FRAGRANCES – Four new fragrances
offer modern takes on holiday favorites for festive décor and
gifting.
Price: $27.99 MSRP – Large Tumbler
or Jar Candle; $24.99 MSRP – Medium
Jar Candle; $15.99 MSRP – Small
Tumbler Candle; $10.99 MSRP – Small
Jar Candle; $4.99 MSRP –
Scenterpiece™ Easy MeltCup; $1.99
MSRP – Tarts® Wax Melt or Samplers® Votive Candle
All Is Bright – A blend of sparkling citrus scents drifting on
warm musk.
Bubbly Pomegranate – A festive mix of juicy berries and
pomegranate on top of effervescent citrus.
Alpine Martini – Celebrate with a tart concoction spiked with
mountain berries and a sprig of fresh-snipped pine.
Christmas Thyme – Uplifting thyme and lemongrass mingle with
heady sandalwood and musk in this festive holiday celebration.
NEW HOLIDAY 2016 PURE RADIANCE™ FRAGRANCES
– Two fragrances embody the season's simple pleasures,
featuring sleek textured glass and a Crackling LumiWick™ with real
wood added to the cotton wick for a soothing crackling sound to
evoke a cozy fireside.
Price: $27.99 MSRP – Large Vase
Candle; $22.99 MSRP – Medium Vase
Candle, $15.99 MSRP – Small Vase
Candle
Pine Bough – One of the season's eternal scents – fresh cut pine
rounded with orange, eucalyptus and vanilla musk.
Cherry Gin Fizz – A bubbly mix of cherry, pomegranate,
cranberry, and vanilla that refreshes.
To learn more about Yankee Candle and the new fall fragrances,
visit www.yankeecandle.com, the brand's Instagram
(@TheYankeeCandle) and Pinterest (TheYankeeCandle) pages, or join
the conversation on Facebook at facebook.com/TheYankeeCandleCompany
or on Twitter (@theyankeecandle).
About The Yankee Candle Company
The Yankee Candle
Company, Inc. is a leading designer, manufacturer, wholesaler and
retailer of premium scented candles. Yankee Candle has over a
40-year history of offering distinctive products and marketing them
as affordable luxuries and consumable gifts. The company is a
wholly owned subsidiary of Newell
Brands and sells its products through a North American
wholesale customer network of approximately 35,000 store locations,
a growing base of more than 500 Company owned and operated retail
stores, direct mail catalogs, and its Internet website
www.yankeecandle.com. Outside of North
America, the Company sells its products primarily through
its subsidiary, Yankee Candle Company (Europe), Ltd., which has an international
wholesale customer network.
About Newell
Brands
Newell Brands
(NYSE: NWL) is a leading global consumer goods company with a
strong portfolio of well-known brands, including Paper Mate®,
Sharpie®, Dymo®, EXPO®, Parker®, Elmer's®, Coleman®, Jostens®,
Marmot®, Rawlings®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®,
Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®,
Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and
Yankee Candle®. For hundreds of millions of consumers, Newell Brands makes life better every day, where
they live, learn, work and play.
This press release and additional information about Newell Brands are available on the company's
website, www.newellbrands.com.
Media
Contacts
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Alice
DuBois
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Shelly
Hazlett
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451
Marketing
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The Yankee Candle
Company, Inc.
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adubois@451marketing.com
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shazlet@yankeecandle.com
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(585)
613-5966
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(413) 665-8306
x4695
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SOURCE The Yankee Candle Company