ARMONK, N.Y., Sept. 27, 2016 /PRNewswire/ -- IBM (NYSE:
IBM) today unveiled "Project DataWorks," a Watson initiative that
is the industry's first cloud-based data and analytics platform to
integrate all types of data and enable AI-powered decision-making.
Project DataWorks is designed to make it simple for business
leaders and data professionals to collect, organize, govern and
secure data, so they can gain the insights needed to become a
cognitive business.
Businesses today understand the competitive advantage of gaining
insights from data. However, obtaining those insights can be
increasingly complex, and most of this work is done by highly
skilled data professionals who work in silos with disconnected
tools and data services that may be difficult to manage, integrate,
and govern. Also, because data is never static, businesses must
continually iterate their data models and products—often
manually—to benefit from the most relevant, up-to-date
insights.
Project DataWorks can help businesses break down these barriers
by connecting all data and insights for their users. All
data-driven professionals can work together on an integrated,
self-service platform, sharing common datasets and models in a
trusted manner that helps ensure governance, while rapidly
iterating data projects and products. Now, instead of spending time
finding and preparing data for analysis, users can focus their
efforts on the core mission – uncovering business-changing
insights.
Available on Bluemix, IBM's Cloud platform, Project DataWorks
can help to redefine how data professionals collaborate by tapping
into a number of key innovations, such as Apache Spark, IBM Watson
Analytics, and the IBM Data Science Experience. It is designed to
help organizations:
- Automate the deployment of data assets and products using
cognitive-based machine learning and Apache Spark;
- Ingest data faster than any other data platform, from 50 to
hundreds of Gbps, and all endpoints: enterprise databases, Internet
of Things, weather, and social media;
- Leverage an open ecosystem of more than 20 partners and
technologies, such as Confluent, Continuum Analytics, Galvanize,
Alation, NumFOCUS, RStudio, Skymind, and more.
Additionally, Project DataWorks is underpinned by core cognitive
capabilities, such as cognitive-based machine learning. This helps
speed up the process from data discovery to model deployment, and
helps users uncover new insights that were previously hidden to
them.
"We are at an inflection point with data and analytics," said
Bob Picciano, senior vice president,
IBM Analytics. "We know that clients spend up to 80 percent of
their time on data preparation, no matter the task, even when they
are preparing to take advantage of today's advanced AI and machine
learning approaches. Project DataWorks helps transform this
challenge by tapping into cognitive capabilities to integrate all
data sources on one common platform, enabling individuals to get
the data ready for insight and action, faster than ever
before."
The new platform was designed with the same proven approach used
by The Weather Company, an IBM Business, to help users gain
insights that impact everyday decision-making for both businesses
and consumers. This includes a flexible data architecture, rapid
ingestion of multiple data sources, and internet-scale data and
analytics.
Dimagi, KollaCode LLC, nViso, Quetzal, RSG Media, Runkeeper,
SeniorAdvisor.com and TabTor Math are already tapping into the
benefits of Project DataWorks.
"Runkeeper, now part of the ASICS family, is committed to
providing a highly personalized experience for each of our 50
million global users to help them achieve their fitness
goals," said Jason Jacobs, founder,
Runkeeper. "Project DataWorks offers a comprehensive
cloud-based data and analytics platform that provides the perfect
environment for us to experiment with and roll out new
offerings for our users."
RSG Media, a global leader in delivering analytical software and
services to the world's leading media and entertainment companies,
is using Project DataWorks to perform analytics across a mountain
of first- and third-party data sets. These include monitoring
cross-platform content and advertising viewership, and identifying
individual viewing behaviors while cross-analyzing demographic,
lifestyle and social insights. With the entire industry facing huge
uncertainty in decoding audience behaviors, RSG Media has helped
its clients gain greater insights on audience preferences and
develop optimized programming schedules. In one scenario, this
resulted in a lift of $50 million to
a single network's bottom line.
"We realized that we needed more than just a cloud
infrastructure provider. We needed a partner to help us manage data
on an unprecedented scale, and empower our clients to turn that
data into insight," said Mukesh
Sehgal, founder and chief executive officer, RSG Media. "IBM
is the only cloud vendor who offers an integrated set of
capabilities for building advanced analytics applications that
would allow us to quickly and cost-effectively bring new offerings
to market."
IBM will also enable business partners to certify their
offerings within Project DataWorks, providing customers with
greater choice to use the latest open source technologies and
third-party offerings.
Building a Blueprint for a Data-Driven Culture
IBM today is also announcing the DataFirst Method to help
clients derive the full benefits of these innovations. The IBM
DataFirst Method is a methodology that enables organizations to
assess the skills and roadmap needed to transform into a cognitive
business that is driven by insight and gains the most value from
data.
With the amount of data that is produced doubling every two
years, enterprises are struggling with how to continually increase
the value they get from it. They need a clear roadmap that shows
them how to progress in their use of data. Using the IBM DataFirst
Method, IBM's more than 2,000 global practitioners can utilize
proven practices and methods to help clients transform their
processes for data discovery, handling and analytics.
For more information, please visit: http://ibm.co/dataworks.
Contact: Joe Gallo
917-421-8834
jgallo@us.ibm.com
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SOURCE IBM