ATLANTA, Sept. 26, 2016 /CNW/ -- Monday at Microsoft
Ignite, Adobe and Microsoft Corp. announced plans for a strategic
partnership to help enterprise companies embrace digital
transformation and deliver compelling, personalized experiences
through every phase of their customer relationships. Together, the
two companies will enable businesses to dramatically strengthen
their brands through solutions with Microsoft Azure, Adobe
Marketing Cloud and Microsoft Dynamics 365.
"Business leaders in every industry are focused on how to better
engage their digital customers, wherever they are," said
Satya Nadella, CEO of Microsoft.
"Together, Adobe and Microsoft are bringing the most advanced
marketing capabilities on the most powerful and intelligent cloud
to help companies digitally transform and engage customers in new
ways."
"Customers today expect a well-designed, personalized and
consistent experience every time they engage with a brand," said
Shantanu Narayen, president and CEO
of Adobe. "Adobe and Microsoft will bring together the cloud
horsepower and end-to-end capabilities brands need to design and
deliver great digital experiences."
With this partnership, Adobe will make Microsoft Azure its
preferred cloud platform for the Adobe Marketing Cloud, Adobe
Creative Cloud and Adobe Document Cloud. Azure provides Adobe with
a trusted, global cloud and a powerful data platform for
intelligent services, including comprehensive machine learning and
cognitive capabilities in Microsoft Cortana Intelligence Suite and
SQL Server.
Microsoft will make Adobe Marketing Cloud its preferred
marketing service for Dynamics 365 Enterprise edition, giving
customers a powerful, comprehensive marketing service for
Microsoft's next generation of intelligent business
applications.
The two companies are collaborating on data integrations to
ensure customers can easily work across Adobe Marketing Cloud and
Dynamics 365 business applications, leveraging artificial
intelligence, machine learning and advance analytics. Customers
will be able to use these integrations across Adobe and Microsoft
solutions to create new data-driven sales and marketing
capabilities. The underlying data models will be extensible to
enterprise customers, as well as third-party developers and
partners, which will foster innovation and development across a
shared ecosystem.
Adobe and Microsoft will jointly work with leading companies to
help them envision and implement the integrated solutions. As a
result, the companies' mutual customers will be able to harness
their data for critical insights and predictions, connect customer
touchpoints across their business, bolster relationships, and drive
brand loyalty and growth.
About Adobe Systems
Adobe (Nasdaq "ADBE") is
changing the world through digital experiences. For more
information, visit www.adobe.com.
About Microsoft
Microsoft (Nasdaq "MSFT"
@microsoft) is the leading platform and productivity company for
the mobile-first, cloud-first world, and its mission is to empower
every person and every organization on the planet to achieve
more.
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SOURCE Microsoft Corp.