TubeMogul Augments Display Offering Through Expanded Partnerships, Enhanced Algorithms
September 21 2016 - 9:00AM
Today, TubeMogul (NASDAQ:TUBE), a leader in software for brand
advertising, announced that it has revamped its display offering in
order to increase accountability and further improve effectiveness
in cross-channel branding and performance campaigns.
“Our goal is to build a display solution that delivers results
without compromising on context, fraud, transparency or
viewability,” said Boaz Ram, Director, Display and Social,
TubeMogul. “These enrichments come at a time when brands are
building out their technology stacks and unifying their
cross-channel approach, and TubeMogul’s software empowers marketers
with a single platform that controls reach and frequency across TV,
video and display.”
Striking new agreements and deepening existing relationships
with a diverse set of partners were critical components of the
refresh:
- Building upon an earlier video-specific integration, TubeMogul
is extending Integral Ad Science’s pre-bid filters for viewability
and fraudulent traffic to ensure display ads are always seen by
real viewers.
- Since the majority of premium display ads are bought through
private deals, TubeMogul added support for Deal ID functionality
across leading private marketplaces, including Google's DoubleClick
Ad Exchange, Index Exchange and Rubicon Project.
- In order to ad serve rich media-enabled dynamic creative,
TubeMogul struck a preferred partnership with Jivox, a leading
platform for personalized digital advertising and marketing.
Through the integration, TubeMogul’s in-house Creative Team can
help marketers develop highly personalized rich media display ads,
such as expandable banners, Rising Stars units and ad creative that
changes dynamically based on factors like weather, location and
time of day.
In addition, TubeMogul is amending its Non-Human Traffic Credit
Program to include display and native ad formats. First launched in
February for video ads, the initiative automatically refunds
platform clients for traffic identified as fraudulent by White Ops.
The new policy is effective October 1st, 2016.
TubeMogul’s display offering also implements a new conversion
optimization algorithm, developed by the company’s machine learning
team in order to significantly boost campaign performance. The
conversion algorithm bolsters existing platform capabilities,
including: frequency management across channels; targeting by site,
device, audience, topic, geographic region and daypart; and
individual, site-level transparency, reporting and
optimization.
For more information about TubeMogul’s cross-channel advertising
solution, please visit:
https://www.tubemogul.com/cross-channel-advertising/
About TubeMogulTubeMogul (NASDAQ:TUBE) is a
leader in software for brand advertising. By reducing complexity,
improving transparency and leveraging real-time data, our platform
enables advertisers to gain greater control of their global
advertising spend and achieve their brand advertising objectives.
TubeMogul was incorporated in 2007 and is headquartered in
Emeryville, California and has offices in several other locations
in the U.S. and internationally, including in Chengdu, Kyiv,
London, Paris, Sao Paulo, Shanghai, Singapore, Sydney and
Tokyo.
TubeMogul and the TubeMogul logo are trademarks or registered
trademarks of TubeMogul, Inc. in the United States and other
countries.
Press Contact:
David Burch
Press@TubeMogul.com
1 (510) 653-0501
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