SCOTTSDALE, Ariz., Sept. 13, 2016 /PRNewswire/ -- Amendola
Communications, a nationally recognized, award-winning healthcare
and healthcare IT public relations and marketing agency, announced
today that it has been selected as the agency of record for
Connecture (Nasdaq: CNXR), a provider of web-based information
systems used to create health insurance marketplaces. Amendola will
effectively serve as the company's public relations arm, leveraging
its many relationships with industry media and analysts to broadly
publicize Connecture's brand, solutions and thought leaders, and
aggressively pursue top-tier speaking and award opportunities.
"Amendola comes highly recommended to Connecture as the health
IT industry's premier public relations agency," said Stephanie Meyer, Connecture's Chief Marketing
Officer. "We're looking forward to putting those assets to work for
us." The agency will provide full account management, media
relations, content for earned media placements and other PR and
marketing resources to establish the Connecture brand at the
forefront of the healthcare insurance marketplace.
Publicizing an emerging trend in the payer market
The influx of millions more insured consumers has arrived in
tandem with what is shaping up to be a permanent, but still
evolving trend in the healthcare payer market—more tailored health
and financial coverage. Connecture offers carriers, brokers and
employers an intuitive platform they can use to create a
personalized benefits shopping experience for their own targeted
audiences.
"Connecture develops technology that helps consumers achieve
health and financial security and make informed, intelligent
choices about their healthcare and ancillary coverage," said
Jodi Amendola, CEO of Amendola
Communications. "Offering tools that enroll millions of
consumers in such plans helps healthcare achieve its holy grail of
better outcomes at a lower cost—an exciting message that Amendola
can't wait to publicize."
About Connecture
Connecture (NASDAQ: CNXR) is a leading web-based consumer
shopping, enrollment and retention platform for health insurance
distribution. Connecture offers a personalized health insurance
shopping experience that recommends the best fit insurance plan
based on an individual's preferences, health status, preferred
providers, medications and expected out-of-pocket costs.
Connecture's customers are health insurance marketplace operators
such as health plans, brokers and exchange operators, who must
distribute health insurance in a cost-effective manner to a growing
number of insured consumers. Connecture's solutions automate key
functions in the health insurance distribution process, allowing
its customers to price and present plan options accurately to
consumers and efficiently enroll, renew and manage plan members.
www.connecture.com
About Amendola Communications
Amendola Communications is an award-winning national public
relations, marketing communications, social media and content
marketing firm. Named one of the best information technology (IT)
PR firms in the nation four times by PRSourceCode, Amendola
represents some of the best-known brands and groundbreaking
startups in the healthcare and HIT industries. Amendola's seasoned
team of PR and marketing pros delivers strategic guidance and
effective solutions to help organizations boost their reputation
and drive market share. For more information about the PR
industry's "A Team," visit www.acmarketingpr.com, and follow
Amendola on Twitter and LinkedIn.
Media Contact:
Marcia Rhodes
Amendola Communications
480.664.8412 ext. 15
mrhodes@acmarketingpr.com
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SOURCE Amendola Communications