AMD, PuzzlePhone Win Green Electronic Council’s 2016 Catalyst Awards
September 06 2016 - 4:00AM
Business Wire
Unveiled at IFA 2016, the Green Electronics
Council’s awards recognize the companies for their innovation and
the impact of rethinking product design.
The Green Electronics Council (GEC) announced at IFA 2016 today
that AMD (NASDAQ: AMD), a leading designer of compute and graphics
processors, and PuzzlePhone, a designer of modular mobile phones,
won its 2016 Catalyst Awards. GEC’s Catalyst Awards seek to inspire
innovation in the design, manufacture and use of electronics to
advance global sustainability. GEC’s “Catalyzing Impact at Scale”
Award recognizes the large-scale impact leading corporations can
have when changing the design, manufacture and intended use of
their products. GEC’s “Catalyzing Disruptive Innovation” Award
recognizes cutting-edge technologies that raise sustainability to a
whole new level.
AMD won the Catalyzing Impact at Scale Award for its 25x20
energy efficiency initiative, which aims to improve the energy
efficiency of AMD mobile products 25 times by 2020 from a 2014
baseline. AMD is ahead of schedule to meet this goal as evidenced
by a recent product for the mobile PC market. PuzzlePhone won the
Catalyzing Disruptive Innovation Award for a modular mobile phone
design that expands the lifespan of phones and thereby
significantly reduces mobile phone-related e-waste.
“To achieve a world filled with only sustainable electronics, we
need to change the behavior of leading companies and continue to
seek out and support innovative start-ups,” said Nancy Gillis, CEO
of the Green Electronics Council. “We congratulate AMD and
PuzzlePhone for leading in these efforts and being the 2016 GEC
Catalyst Award winners.”
AMD’s award-winning initiative accelerates the sustainability of
its Accelerated Processing Units (APUs), which are used in personal
computers, digital signage, medical imaging systems and more. The
AMD 6th Generation A-Series Accelerated Processing Unit (code-named
“Carrizo”) delivered a 2.7 times improvement in energy efficiency,
and achieved an approximate 46-percent reduction in lifecycle
carbon emissions compared to its predecessor. 1,2
“We’re honored to receive the 2016 GEC Catalyst Award,
recognizing our work to improve the energy efficiency of our
products,” said Tim Mohin, Senior Director of Corporate
Responsibility for AMD. “AMD has focused on energy efficiency for
years, and this focus is more important than ever given the
explosion of computing devices and the very real threat of climate
change. We continue to achieve leaps in energy efficiency by
focusing on numerous design enhancements, improved transistor
density, and other optimizations that result in power and
performance improvements. Our ambitious goal is to improve this
performance metric by 25 times during the timeframe from 2014 to
2020.”
PuzzlePhone won the Catalyzing Disruptive Innovation Award for
its modular approach to smartphone design. Its three-module
smartphone empowers end users to simply change or upgrade a module
rather than replace the entire device when a part becomes
inoperative or obsolete. The modules are also designed for reuse in
other applications after their life as a smartphone component,
expanding their lifespan and reducing the amount of e-waste.
“By applying the principles of Human-Centered Design and
EcoDesign, PuzzlePhone enables the full cycle of the Circular
Economy: durability, easy maintenance and design for recapture
through existing recycling systems and rapid disassembly,” said
Alejandro Santacreu, Founder and CEO of Circular Devices
Oy/PuzzlePhone. “Caring both about our planet and our customers, we
have developed a supply-chain proof solution that brings value to
all stakeholders by solving their most critical pain points.
PuzzlePhone empowers all of us to choose a better way, a better
future.”
A panel of expert judges selected AMD and PuzzlePhone from among
seven Catalyst Awards Finalists. The other five Catalyst Award
Finalists were: U.S. Department of Energy, iFixIt, Samsung,
WorldLoop and Xerox.
The 2016 Catalyst Awards judging panel included Carlos
Alvarenga, Executive Director of World 50 ThinkLabs; Bill
Berlinger, Head of Corporate Technology Licensing for Caterpillar,
Inc.; Richard Crespin, CEO of CollaborateUp; Steve Leeds, Principal
of Sustainability Consultants, LLC; and Kai Rohwerder, Ernst &
Young’s Procurement Consulting Lead for Germany, Switzerland and
Austria.
GEC announced the Catalyst Award winners during IFA 2016. The
awards dinner will be held at the Electronics Goes Green
conference, hosted by the Fraunhofer Institute, from 7-9
September.
In 2015, the inaugural year of GEC’s Catalyst Awards, Dell, Inc.
won for closing its manufacturing loop and using 100% post-consumer
recycled plastic for certain components.
The Green Electronics Council is a non-profit that works with
stakeholders around the world to develop a shared vision for more
sustainable electronics and the practical tools to realize it.
Founded to inspire and catalyze environmental leadership throughout
the lifecycle of electronic technologies, GEC manages EPEAT, the
definitive global rating system for sustainable electronics, and
provides thought leadership on the on the use of technology to
advance sustainability. These activities work to promote a world in
which there are only sustainable electronics.
1
http://www.amd.com/en-gb/innovations/software-technologies/25x20 -
see footnote #4
2 http://www.amd.com/Documents/carbon-footprint-study.pdf
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Green Electronics CouncilJonas Allen, +1 503-279-9383 ext.
101jallen@GreenElectronicsCouncil.org
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