NEW YORK, Aug. 30, 2016 /PRNewswire/ -- Foot Locker,
Inc. (NYSE: FL), the New
York-based specialty athletic retailer, celebrated the grand
opening of its flagship location in New
York City's Herald Square with an official ribbon-cutting
ceremony today. Following a complete redesign, the new
34th Street location will house stores representing
multiple brands under the Foot Locker, Inc. umbrella including Foot
Locker and SIX:02.
As part of the Grand Opening celebration, Foot Locker hosted a
shoe lace "untying" ceremony with Jake
Jacobs, executive vice president and CEO of Foot Locker
North America, Andy Gray, vice
president and general manager of Foot Locker, Natalie Ellis, vice president and general
manager of SIX:02 and NBA star Joakim
Noah. Marching band "Brooklyn United" and dance crew
"Generation X" kicked off the festivities with a performance down
34th Street. Foot Locker also provided consumers
on line with food and branded giveaways. The store environment
included rotating DJs, a Twitter vending machine and iconic shoes
customized by well-known artists.
Presenting a unique layout spanning nearly 10,000 square feet of
premium retail space, the new store is organized largely by brand,
rather than by product category, to enhance the customer shopping
experience. Within this new layout, leading athletic brands will
each have their own spaces with cross-category product offerings,
including: House of Hoops by Foot Locker, PUMA Lab Powered by Foot
Locker, and The Foundation only at Foot Locker – an adidas concept
shop. This will allow customers to easily navigate by brand and
identify coveted products more efficiently.
"At Foot Locker, we are always looking for creative ways to
bring the best retail experience to our customers and to establish
ourselves as the go-to destination for the world's leading athletic
brands," said Gray. "The 34th Street store is the first
location to feature our new layout, highlighting the top brands
that shoppers know and love. Among other enhancements, the new
flagship store will also be a destination for customers to access
the newest product offerings from top brands."
The store redesign is part of the company's ongoing commitment
to be the premier destination for sneaker culture offering the
hottest sneakers, apparel and accessories from brands including
Nike, adidas, PUMA, Under Armour, Timberland, New Balance, Converse
and more.
Foot Locker, Inc. Introduces SIX:02 to New York City
SIX:02, a premium women's retail destination, is bringing
together fitness, sneaker and runway culture in one of the top
fashion capitals. With its first store in New York City, SIX:02 offers an
expertly-curated selection of apparel and footwear from an array of
staple and boutique brands, including Nike, adidas, Puma, Koral,
Terez, Spiritual Gangster Ivy Park and FENTY PUMA by Rihanna.
"We look forward to introducing New
York City to SIX:02, given our fashion-forward focus and
curated assortment of athletic-inspired styles," said Ellis. "At
SIX:02, we believe that every workout or night out is an
opportunity to express your style and own your moment. We think
that the vibrant atmosphere of New York
City is a great platform for us to celebrate those personal
moments in the lives of our guests."
SIX:02's first store in New York
City offers nearly 3,000 square feet of premium retail space
in Herald Square. Reflective of SIX:02 stores nationwide, the
34th Street location features white brick walls, custom
wood floors, clean and contemporary fixtures with new twists:
digital content boards, and a dedicated PUMA section to highlight
PUMA's top styles. SIX:02 is the premier destination for women's
footwear, apparel and accessories within this Foot Locker, Inc.
flagship.
The brand also unveiled The Collection at SIX:02, an exclusive
700 square-foot space designed to offer a unique experience for
discovery, featuring ever-changing and unexpected stories, and
providing elevated styling service for clientele. Shoppers will be
able to visit The Collection at SIX:02 – within the 34th
Street store – and on SIX02.com beginning on Aug. 30.
About Foot Locker:
Foot Locker is part of Foot Locker, Inc., a specialty athletic
retailer that operates more than 3,400 stores in 23 countries
in North America, Europe, Australia, and New
Zealand. Through its Foot Locker, Footaction, Lady Foot
Locker, Kids Foot Locker, Champs Sports, SIX:02, Runners Point, and
Sidestep retail stores, as well as its direct-to-customer channels,
including footlocker.com, Eastbay.com and SIX02.com, the Company is
a leading provider of athletic footwear and apparel.
Additional information may be found
at footlocker.com | Instagram: @footlocker |
Twitter: @footlocker |
YouTube: youtube.com/footlocker |
Blog: unlocked.footlocker.com |
Facebook: facebook.com/footlocker | App:
iOS and Android #Approved #FLNYC34
About SIX:02:
SIX:02 believes that every woman has a personal #SIX02Moment
that reflects the minutes or hours she takes to invest in being her
best. SIX:02 unites women who know a workout and a night out are
equal excuses for clothing, footwear and accessories that look and
feel great. Originally launched in 2012, SIX:02 has more than 30
stores across the U.S., including Arizona, California, Connecticut, Florida, Illinois, New
Jersey, New York and
Texas, and its direct-to-consumer
channel SIX02.com. SIX:02 is a part of Foot Locker, Inc., a
specialty athletic retailer that operates approximately 3,400
stores in 23 countries in North
America, Europe,
Australia, and New Zealand.
Additional information may be found at SIX02.com | Facebook:
www.facebook.com/SIX02 | Twitter: @SIX02| Instagram: @SIX02
#SIX02Moment #SIX02NYC34
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SOURCE Foot Locker, Inc.