PALO ALTO, Calif., Aug. 30, 2016 /PRNewswire/ -- For the first
time, Flipboard makes its ad inventory available for real-time
buying through an invite-only Private Marketplace (PMP) enabled by
a new strategic alliance with Rubicon Project (NYSE: RUBI),
operator of one of the largest advertising marketplaces in the
world. This partnership allows existing clients to buy Flipboard's
rich mobile ad inventory in an automated fashion, complementing
existing direct relationships. Furthermore, it makes Flipboard's
highly engaged audience available programmatically for the first
time to premium brands on Rubicon Project's private exchange.
Rubicon Project's technology gives advertisers direct access to
Flipboard's highly engaged 90 million monthly active users during
uniquely influential moments: when they are deeply immersed in
their passions and receptive to relevant brand messaging.
Flipboard's audience is comprised of equal parts Millennials, Gen-X
and Baby Boomers. They turn to Flipboard as a single destination to
access curated content from thousands of the world's leading
publishers, including Condé Nast, Hearst, CNN, and News Corp, among
others.
The targeting methodologies available for Flipboard's premium
mobile inventory via Rubicon Project's leading Guaranteed Orders
and Private Marketplace platforms mirror the current ways brands
can reach audiences based on interests. Interest targeting,
enriched with audience data, lets brands reach people based on
billions of stories across thousands of publishers that users are
reading, sharing, curating, liking, and discussing. Flipboard's PMP
supports both automated guaranteed and private marketplace
transactions.
"Our advertising partners have told us they want to be able to
buy our unique inventory in both a direct and automated way. We
developed our private marketplace to fit our premium advertisers'
unique needs for a high quality environment and support for
impactful mobile ad formats," said Mike
McCue, founder and CEO of Flipboard. "In Rubicon Project
we've found a truly strategic partner with a deep understanding of
the mobile marketplace that is able to support guaranteed ad
placements on our premium platform and run our custom ad units such
as full screen display and native ads."
"Flipboard has an incredible commitment to collecting and
aggregating content from the highest quality publishers and brands
in the world. We are thrilled that an in-app leader like Flipboard
has selected Rubicon Project, with our leading mobile marketplace
and Guaranteed Orders technology, as its first automation partner
to make its more than 90 million monthly readers accessible
to programmatic buyers globally," said Gregory R. Raifman, President of Rubicon
Project.
About Rubicon Project
Founded in 2007, Rubicon
Project's mission is to keep the Internet free and open and fuel
its growth by making it easy and safe to buy and sell
advertising. Rubicon Project pioneered advertising automation
technology to enable the world's leading brands, content creators
and application developers to trade and protect trillions of
advertising requests each month and to improve the advertising
experiences of consumers. Rubicon Project is a publicly
traded company (NYSE: RUBI) headquartered in Los Angeles, California.
About Flipboard
Flipboard gives people a single place
to follow all of their interests. People use Flipboard to enjoy
their favorite sources from around the world and then save stories,
images, and videos into their own Flipboard magazines—sharing items
that reflect their interests, express their perspectives, or are
simply things they want to read later. Flipboard offers advertisers
a mobile branding environment at scale. Brands can reach a quality
audience during moments of personal primetime with full screen
advertising that receives consumers' dedicated attention and
consideration. Flipboard is available for free in any app store and
at www.flipboard.com.
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SOURCE Flipboard