DETROIT, Aug. 25, 2016 /PRNewswire/ -- Marketing
communications agency Campbell Ewald today announced that it has
been named agency of record for CARFAX, the vehicle history expert
for used car buyers, sellers and the automotive industry, following
a competitive review.
Campbell Ewald's scope of work for CARFAX includes brand and
product positioning, creative strategy and direction and the
creation of a comprehensive Consumer Experience Journey Map.
The news comes after Campbell Ewald was recently selected as the
new creative agency for IHOP.
"With automotive shopping being an overwhelming and intimidating
process for some consumers, our work will showcase the ease,
reliability and range of services available from CARFAX," said
Kevin Wertz, CEO of Campbell Ewald.
"With more than a century of experience working with the auto
industry, and our proven expertise in the purchase journey of
today's consumers, we know this partnership will be an exciting one
for both Campbell Ewald and CARFAX."
Campbell Ewald will work with CARFAX to evolve the brand by
raising awareness as the company continues to expand its
portfolio of product offerings. The agency will continue to
leverage the brand's iconic CAR FOX, which was created in 2009.
"We have been working hard to develop new products that help
people buy, sell and own their cars with more confidence," said
Dick Raines, president of CARFAX.
"We were very impressed by Campbell Ewald's work helping other
companies better understand the needs of their customers. We're
excited about working with Campbell Ewald to let consumers know
about all the new ways we can help with their used cars."
About Carfax
Carfax, a unit of IHS Inc. (NYSE: IHS),
is the vehicle history expert for used car buyers, sellers and the
automotive industry. Carfax created the Vehicle History Report in
1986 and continues to develop innovative services – like Carfax
Used Car Listings and myCarfax – that make it easier to buy, sell
and own a used car. The company maintains a database comprising
over 15 billion vehicle history records from more than 92,000
sources worldwide. Get a free Carfax® Vehicle History Report from
dealers with every used car for sale on Carfax.com or look for
Carfax Advantage™ dealers in your area and say 'Show Me the
Carfax™'. Based in Englewood,
Colorado, USA, IHS is the leading global source of
information, insight and analytics in the automotive industry and
other critical areas that shape today's business landscape.
About Campbell Ewald
Campbell Ewald is a U.S.-based
full service, fully integrated advertising and marketing
communications agency. The agency provides both traditional and
specialized capabilities including advertising; insights and
strategic planning; integrated content strategy and development;
digital; social, DM/CRM, retail and experiential marketing; and
media planning and buying. With offices in Detroit, Los
Angeles and New York,
Campbell Ewald has been recognized by the Warc 100 as one of the
2016 top 10 agencies in North
America, and its work on behalf of clients has been honored
by, among others, the Cannes International Advertising Festival,
the Effies, the One Show, the AAF Mosaic Awards, the ECHO Awards
and ADWEEK.
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SOURCE Campbell Ewald