Baozun Launches Warehousing and Logistics Solutions Subsidiary Baotong
August 23 2016 - 7:00AM
Baozun Inc. (Nasdaq:BZUN) ("Baozun" or the "Company"), the leading
brand e-commerce solutions provider in China, today announced the
launch of Baotong E-logistics ("Baotong"), a wholly-owned
warehousing and logistics solutions subsidiary. Baotong will
further strengthen and expand the scale of the Company’s
diversified range of warehousing and fulfillment services and
improve its ability to serve a larger number of brand partners.
Baotong will serve as a separate logistics
entity that will provide warehousing and fulfilment services to
brand partners, beginning with the management and operation of
Baozun’s seven distribution centers with an aggregate gross floor
area of around 180,000 square meters. Final adjustments are
currently being made to Baotong’s first premium warehouse, the
Baotong Cube, which is expected to officially begin operations in
September 2016. The new premium warehouse will be highly automated,
significantly improve operational efficiency, provide brand
partners with a more customizable solution and support Baozun’s
long-term growth by strengthening and expanding the scale of its
logistical capabilities.
Baotong will further diversify Baozun’s revenue
streams by serving brand partners who are in need of the deep
experience in B2C warehousing and fulfillment services. The Company
will also be able to provide an enhanced and even more customizable
array of logistical services to brand partners across a number of
categories as well as improve their operational efficiency. Baotong
will directly support the success of brand e-commerce and shape the
industry going forward by forming a part of a new generation of
intelligent warehousing and fulfillment services.
In addition to the strategic cooperation
agreement signed with Alibaba Group Holding Limited's ("Alibaba")
(NYSE:BABA) logistics arm Cainiao Network Technology Co., Ltd.
("Cainiao") last year, Baotong will further deepen its relationship
with Cainiao by providing best-in-class services to a wider variety
of merchants through Cainiao’s platform.
"Creating Baotong as a separate entity is a
significant milestone for us in further strengthening our
logistical capabilities and another step in providing enhanced
warehousing and fulfillment solutions to the e-commerce market as
whole,” commented Mr. Vincent Qiu, Chief Executive Officer of
Baozun. "As the rapid growth of brand e-commerce continues in
China, more and more brands and merchants are seeking experienced
and professional B2C warehouse and fulfillment services. By
establishing a logistics subsidiary, we will also be able to
develop relationships with more brands, starting with logistical
services. We are committed to investing in our future as we explore
solutions and innovate new services in China’s e-commerce
industry.”
Safe Harbor Statements
This news release contains forward-looking
statements within the meaning of Section 21E of the Securities
Exchange Act of 1934, as amended, and as defined in the U.S.
Private Securities Litigation Reform Act of 1995. These
forward-looking statements can be identified by terminology such as
"will," "expects," "anticipates," "future," "intends," "plans,"
"believes," "estimates," "target," "going forward," "outlook" and
similar statements. Such statements are based upon management's
current expectations and current market and operating conditions,
and relate to events that involve known or unknown risks,
uncertainties and other factors, all of which are difficult to
predict and many of which are beyond the Company's control, which
may cause the Company's actual results, performance or achievements
to differ materially from those in the forward-looking statements.
Further information regarding these and other risks, uncertainties
or factors is included in the Company's filings with the U.S.
Securities and Exchange Commission. The Company does not undertake
any obligation to update any forward-looking statement as a result
of new information, future events or otherwise, except as required
under law.
About Baozun Inc.
Baozun is the leading brand e-commerce solutions
provider in China that helps brand partners execute their
e-commerce strategies. The Company's integrated capabilities
encompass all aspects of the e-commerce value chain, covering IT
solutions, store operations, digital marketing, customer services,
warehousing and fulfillment. The Company helps brand partners
execute their e-commerce strategies in China by selling their goods
directly to customers online or by providing services to assist
with their e-commerce operations.
For more information, please visit
http://ir.baozun.com
For investor and media inquiries, please contact:
Baozun Inc.
Ms. Caroline Dong
ir@baozun.com
Christensen
In China
Mr. Christian Arnell
Phone: +86-10-5900-1548
E-mail: carnell@christensenir.com
In US
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: lbergkamp@ChristensenIR.com
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