LOS ANGELES, Aug. 16, 2016 /PRNewswire/ -- GUESS, the
global lifestyle brand famous for its iconic ad campaigns and trend
setting denim, is proud to partner with Cotton Incorporated's
Blue Jeans Go Green™ program by launching a Fall Denim
Recycling Campaign that will take place in over 160 GUESS
Stores across the U.S. and Canada
beginning August 16th,
2016 through October
1st, 2016.
The Blue Jeans Go Green™ denim recycling program has been
helping communities in need across the country since 2006 by giving
recycled denim "new life" and converting it to UltraTouch™ Denim
Insulation. Backed by the company's chain-wide in-store,
digital and online marketing campaign, it is GUESS' mission to
encourage men and women everywhere to recycle their denim at any
local GUESS store between August
16th, 2016 and October
1st, 2016 and in exchange, receive a key
chain with an offer card for 30% off a new pair of
regular-priced GUESS denim purchased in-store or online.
GUESS welcomes all customers to recycle an unlimited amount
of denim; however, there is a limit of five offer cards per
customer while supplies last. Denim collected through the Blue
Jeans Go Green™ program is recycled into UltraTouch™ Denim
Insulation by Bonded Logic, Inc., and a portion of this insulation
is in turn distributed to organizations such as Habitat for
Humanity to help communities in need. Since the launch, Blue
Jeans Go Green™ has diverted over 600 tons of denim from landfills
and collected over one million pieces of denim to date.
"GUESS' partnership with Cotton Incorporated's Blue
Jeans Go Green™ program is a representation of what our brand
believes in, which is preserving the environment and protecting its
future," says Victor Herrero,
Chief Executive Officer of GUESS?, Inc. "GUESS' Fall Denim
Recycling Program will provide our customers and the community
with the resources to make a positive change. By
understanding and prioritizing our social and environmental
impacts, we will create a stronger brand that will continue to
be a worldwide leader, shaping the fashion industry."
- Victor
Herrero
The company will promote the GUESS Denim Recycling Program
with the Blue Jeans Go Green™ program to customers and the
community with messaging in storefront windows, in-store signage
and events in partnership with People StyleWatch, email and mobile
marketing, and social media posts that invite shoppers to help
communities in need by simply recycling any piece of GUESS or
non-GUESS denim. GUESS is thrilled to provide an engagement
program across the United States
and Canada that aligns with GUESS'
sustainability efforts which can be viewed in our first
sustainability report available here:
www.guess.com/sustainability/home/.
"We know GUESS customers love their denim, and this drive will
give them a chance to recycle their old jeans and find some new
favorites," says Andrea Samber,
Co-Director of Strategic Alliances at Cotton Incorporated.
"They will not only be supporting their favorite store, but also
helping the environment and giving back to their communities." –
Andrea Samber
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has since
successfully grown into a global lifestyle brand. GUESS?, Inc.
designs, markets, distributes and licenses a lifestyle collection
of contemporary apparel, denim, handbags, watches, footwear and
other related consumer products. GUESS? products are distributed
through branded GUESS? stores as well as better department and
specialty stores around the world. As of April 30, 2016, the Company directly operated 840
retail stores in the Americas, Europe and Asia. The Company's licensees and distributors
operated 792 additional retail stores worldwide. As of April 30, 2016, the Company and its licensees and
distributors operated in more than 95 countries worldwide. For more
information about the company, please visit GUESS.com.
ABOUT COTTON INCORPORATED
Cotton Incorporated, funded by U.S. cotton producers and importers
of cotton and cotton textile products, conducts worldwide research
and promotion activities to increase the demand for and
profitability of cotton. For more information about the Blue Jeans
Go Green program and to learn how to get involved, please visit
www.BlueJeansGoGreen.org.
CONTACT:
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Kaitlyn
Quail
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|
GUESS?,
Inc.
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212.852.0568
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kquail@guess.com
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SOURCE GUESS?, Inc.