Cintas Partners with Southwest Airlines to Help First-Ever Employee-Designed Uniforms Take Flight
August 05 2016 - 9:00AM
Business Wire
The new uniforms will roll out in June 2017
Cintas Corporation (NASDAQ: CTAS) today announced that it
has partnered with Southwest Airlines Co. (NYSE: LUV) to create the
carrier's first-ever employee-designed uniforms. More than 40,000
Southwest employees will begin wearing the new uniforms in June
2017.
“Our Employees are at the heart of our brand, so it was
important to get them involved in the uniform design process,” said
Sonya Lacore, Vice President Cabin Services and Executive Sponsor
of the uniform redesign project at Southwest Airlines. “From
selecting fabrics to technical design details, our Employees
collaborated with Cintas, who helped guide us throughout the entire
design process.”
More than 120 Southwest employees across 37 cities tested pieces
for fit, comfort, performance, functionality, durability,
aesthetics, style and ease of care. The Cintas uniform program will
feature a modern, fresh look with splashes of Southwest’s signature
colors of bold blue and warm red.
“Southwest continues to be a trailblazer in the airline industry
by recognizing the important role their employees and their
uniforms can play in brand strategy,” said Caroline Bartek,
Creative Director at Cintas. “It was inspiring to work side-by-side
through this process with so many passionate Southwest employees
from different areas of the company. Together, we have built
relevant, functional, modern uniform designs through personal
connections and a deep understanding of each other’s needs. We’re
honored and excited to bring the Southwest Airlines’
employee-designed uniforms to life.”
For more information about Cintas, please visit www.cintas.com
or call 1-800-UNIFORM.
About Cintas Corporation:
Cintas Corporation helps more than 900,000 businesses of all
types and sizes get Ready™ to open their doors with
confidence every day by providing a wide range of products and
services that enhance our customers’ image and help keep their
facilities and employees clean, safe and looking their best. With
products and services including uniforms, floor care, restroom
supplies, first aid and safety products, fire extinguishers and
testing, and safety and compliance training, Cintas helps customers
get Ready for the Workday™. Headquartered in Cincinnati,
Cintas is a publicly held company traded over the Nasdaq Global
Select Market under the symbol CTAS and is a component of the
Standard & Poor’s 500 Index.
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version on businesswire.com: http://www.businesswire.com/news/home/20160805005362/en/
Christina AlvarezMulberry Marketing
Communications214-720-5943calvarez@mulberrymc.com
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