Gap has raised $10M for the
Global Fund since 2006;
Launches special product collection to mark (RED)'s 10th
anniversary
NEW YORK, July 26, 2016 /PRNewswire/ -- Gap is proud
to commemorate (RED)'s 10th anniversary and its role as
the founding apparel partner of the AIDS organization founded by
Bono and Bobby Shriver. Gap has
contributed $10 million dollars to
the Global Fund to Fight AIDS, Tuberculosis and Malaria and has
encouraged customers to support the fight through its (RED)
partnership product collections that have heightened awareness of
the AIDS pandemic and the opportunity to end it by 2030.
Logo
- http://photos.prnewswire.com/prnh/20160725/392689LOGO
Photo - http://photos.prnewswire.com/prnh/20160725/392793
To mark the anniversary, Gap is releasing a special collection
of favorites for the entire family. The iconic (Gap)RED
logo design, featuring inspiring text such as SUPER POWE(RED),
INC(RED)IBLE and FI(RED) UP, will be offered in tees, sweatshirts
and tanks for men, women and kids and in onesies for baby
($24.95-$54.95). Outerwear and denim
will also be offered for men and women, including a classic bomber
and straight selvedge jeans for men and a denim jacket, jeans and
sleeveless puffer vest for women ($79.95-$108). The collection will be available at
select Gap stores around the world and on gap.com beginning
July 26.
"It is an honor for Gap to celebrate (RED)'s 10th
anniversary. We're proud of Gap's role in helping (RED)
launch 10 years ago," said Jeff
Kirwan, Global President, Gap. "(GAP)RED takes
what we do best – creating great products that people love – and
provides customers an opportunity to take part in positive change.
We're pleased that our (GAP)RED collections spark
meaningful conversations that inspire people to join the movement
to end AIDS."
Deborah Dugan, CEO, (RED) said:
"This year is an important anniversary year for (RED) which has
generated a total of $350 million so
far and impacted the lives of 70 million people. With our
wonderful (RED) partners like Gap, we're doubling down on our
efforts to fight this preventable, treatable disease. We're honored
to see Gap once again bringing great (RED) apparel items to their
stores around the world, making it easy for everyone, everywhere,
to join the fight."
Mark Dybul, Executive Director,
the Global Fund to fight AIDS, Tuberculosis and Malaria, said: "The
$10 million generated by Gap through
their (RED) partnership underlines the importance of the private
sector to ending the AIDS epidemic. Their contribution has enabled
the Global Fund to improve the lives of many affected by HIV."
To amplify the collection's important message, Gap will release
a series of videos that demonstrate the partnership's impact on the
fight against AIDS. This storytelling will engage audiences across
Gap's digital channels and social platforms and customers are
encouraged to join the conversation by tagging social content with
the hashtag #endAIDS.
About Gap
Gap is one of the world's most iconic
apparel and accessories brands and the authority on American casual
style. Founded in San
Francisco in 1969, Gap's collections are designed to build
the foundation of modern wardrobes – all things denim, classic
white shirts, khakis and must-have trends. Beginning with the
first international store in London in 1987, Gap continues to connect with
customers online and across the brand's about 1,700
company-operated and franchise retail locations around the world.
Gap includes Women's and Men's apparel and accessories, GapKids,
babyGap, GapMaternity, GapBody and GapFit collections. The
brand also serves value-conscious customers with
exclusively-designed collections for Gap Outlet and Gap Factory
Stores. Gap is the namesake brand for leading global
specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana
Republic, Old Navy, Athleta and Intermix. For more information,
please visit www.gapinc.com.
About (RED)
(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and
people in the fight against AIDS. (RED) partners with the world's
most iconic brands that contribute up to 50% of profits from
(RED)-branded goods and services to the Global Fund. (RED)
Proud Partners include: Apple, Bank of America, Beats by Dr. Dre,
Belvedere, Claro, The Coca-Cola Company, GAP, MCM, NetJets,
Salesforce, SAP, Starbucks, Telcel.
(RED) Special Edition partners include: aden+anais, Alessi, ALEX
AND ANI, Billecart-Salmon, Ergo Depot, Fresh, Fatboy USA, Fresh, Girl Skateboards, HEAD, Le
Creuset, Live Nation Entertainment, Moleskine, Mophie, NetJets,
Piaggio, Uber, and Wolfnoir.
To date, (RED) has generated $350
million for the Global Fund to fight AIDS, Tuberculosis and
Malaria, to support HIV/AIDS grants in Ghana, Kenya,
Lesotho, Rwanda, South
Africa, Swaziland,
Tanzania and Zambia. 100 percent of that money goes to work
on the ground – no overhead is taken. Global Fund grants that (RED)
supports have impacted more than 70 million people with prevention,
treatment, counseling, HIV testing and care services.
(RED) is a division of The ONE Campaign. Learn more at
www.red.org
Media Contacts:
Gap
Chalin Tulyathan
Gap
212 886 7445
chalin_tulyathan@gap.com
Ellie Heatrick
Edelman
+44 (0)20 3047 2298
Ellie.Heatrick@edelman.com
(RED)
Huw Davies
(RED)
press@red.org