New company created primarily from certain assets of Kodak, in addition to investment from Alibaba Group

eApeiron, a pioneering company dedicated to revolutionizing e-commerce solutions through world-class scientific research and technology development, today announced its official launch. The company was created primarily from certain assets of Eastman Kodak Company (NYSE:KODK), in addition to an investment from Alibaba Group (NYSE: BABA). eApeiron’s leadership team includes Founder, Chairman and CEO Charles Fernandez, and Jeff Clarke, CEO of Eastman Kodak Company, who will serve as Vice Chairman.

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“We’re excited to introduce eApeiron to the world. Utilizing Kodak’s invaluable assets, talent, and over 100 years of leadership in materials science and imaging technology expertise, eApeiron will be a game-changer for the e-commerce industry,” said Fernandez. “No validation is stronger than the partnership of leaders in the imaging technologies and e-commerce space. We look forward to leading the growth of science and technology in the rapidly accelerating field of e-commerce.”

eApeiron will be headquartered in Miami, Florida, and will locate its research, engineering and manufacturing operations within Kodak's Eastman Business Park in Rochester, New York. eApeiron and Kodak have also agreed to a long term research partnership with Kodak's highly respected research labs.

eApeiron owns a comprehensive and globally-tested suite of technologies tailored for retail and e-commerce, including a sophisticated tagging system offering a unique signature profile for identifying and tracking products throughout the supply chain.

“We are thrilled about the creation of eApeiron, a company that is built upon the success of Kodak’s world-class imaging technology,” said Clarke. “With its vision, mission and proven assets, we are confident that eApeiron will bring innovative and compelling solutions that sit on the cutting edge of technology, and will break through some of the toughest and most complex challenges faced by e-commerce companies today worldwide.”

About eApeiron

eApeiron offers innovative technology solutions for brands, retailers and e-commerce platforms to safeguard the integrity of the supply chain from manufacturing to distribution and sales. eApeiron was built upon the success of certain assets from Eastman Kodak Company, primarily in imaging technologies and material science, in addition to an investment by Alibaba Group. Based in Miami, Florida, eApeiron also owns scientific development labs in Rochester, New York and Shanghai, China. Learn more at www.eApeiron.com.

About Kodak

Kodak is a technology company focused on imaging. We provide – directly and through partnerships with other innovative companies – hardware, software, consumables and services to customers in graphic arts, commercial print, publishing, packaging, electronic displays, entertainment and commercial films, and consumer products markets. With our world-class R&D capabilities, innovative solutions portfolio and highly trusted brand, Kodak is helping customers around the globe to sustainably grow their own businesses and enjoy their lives. For additional information on Kodak, visit us at kodak.com, follow us on Twitter @Kodak, or like us on Facebook at KodakNow.

eApeiron:info@eapeiron.comorKodak:Louise Kehoe, +1 585-802-1343louise.kehoe@kodak.com

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