Synovus Named One of America’s Most Reputable Banks in American Banker’s Annual Survey of Bank Reputations
June 28 2016 - 7:36AM
Business Wire
American Banker and the Reputation Institute have again named
Synovus (NYSE:SNV) one of America’s most reputable banks in the
magazine’s annual Survey of Bank Reputations. Of 33 banks included
in the survey, Synovus ranked second overall and was one of four in
the top 10 among both customers and non-customers. The Survey
appears in the July issue of the magazine, which includes a cover
feature on Synovus.
“Synovus’ second place ranking in this year’s Survey of Bank
Reputations is further validation of our locally-focused,
relationship-based business model,” said Kessel D. Stelling,
chairman and CEO of Synovus. “Synovus team members have deep roots
and a strong desire to make a difference in every market in which
we operate, and the progress we’re making is a direct result of
their success in serving customers and communities.”
Now in its seventh year, the annual Survey of Bank Reputations
provides a detailed analysis of the components that together
formulate corporate reputations, and how different banks rate on
those measures. Synovus ranked sixth with customers and first with
non-customers for its reputation. Synovus was one of 10 banks with
numeric rankings in the “excellent” category among customers,
meaning scores of 80 or greater. In addition, Synovus had the
narrowest gap of all banks between its customer and non-customer
scores.
“The most reputable banks recognize that perceptions of
governance - inclusive of ethics, openness, honesty, and
transparency, carries the most weight of importance among customers
and non-customers,” says Stephen Hahn-Griffiths, VP managing
director US & Canada at Reputation Institute. “However, they
also realize that beyond the table stakes of delivering on products
and services, that perceptions of workplace are increasingly
important, accounting for 14.6 percent of their reputation among
customers and 14.8 percent among non-customers.”
The list of America’s most reputable banks is compiled annually
by American Banker and Reputation Institute, the world’s foremost
research and advisory firm focused solely on corporate reputations.
The results and related analysis can be found on Reputation
Institute’s website at
http://www.reputationinstitute.com/us-banking-reptrak and on
American Banker’s website.
Synovus Bank is a Georgia-chartered, FDIC-insured bank.
Synovus Bank, together with its affiliates, provides commercial and
retail banking, investment, and mortgage services to customers
through 28 locally-branded divisions, 253 branches, and 335 ATMs in
Georgia, Alabama, South Carolina, Florida, and Tennessee. Synovus
Bank was recognized as one of America's Most Reputable Banks by
American Banker and the Reputation Institute in 2015 and 2016.
Synovus Bank is on the web at synovus.com, on Twitter @synovus, and
on LinkedIn at http://linkedin.com/company/synovus. Equal Housing
Lender.
ABOUT AMERICAN BANKER
American Banker, a SourceMedia brand, is the essential resource
for senior executives in banking and financial services, keeping
its users updated on vital developments and focusing sharply on
their most important concerns. American Banker Magazine is a
monthly print publication, focusing on the ideas, the people, and
the companies that are changing the way bankers do business.
In 2015, American Banker was the recipient of the American
Society of Business Publication Editors (ASBPE) National Gold award
for coverage of how federal bank regulations were preventing
Somalis in the U.S. from sending money to their families in the
war-ravaged country. In addition, American Banker was honored by
the American Society of Business Press Editors for a then-prescient
exploration of how Bitcoin and blockchain technology are likely to
disrupt some traditional financial services businesses, as well as
an in-depth analysis of the turnaround effort that saved a
Midwestern bank from collapse.
ABOUT SOURCEMEDIA
SourceMedia, an Observer Capital company, is a diversified
business-to-business digital media, marketing services, research
and event company serving senior professionals in the financial,
technology and healthcare sectors. Brands include American Banker,
The Bond Buyer, Financial Planning, On Wall Street, Mergers &
Acquisitions, Accounting Today, Bank Investment Consultant, Health
Data Management and Employee Benefit News.
ABOUT REPUTATION INSTITUTE
Reputation Institute (RI) is the world’s leading consulting and
advisory firm for reputation. RI enables many of the world’s
leading companies to make more confident business decisions that
build and protect reputation capital, analyze risk and
sustainability topics, and drive competitive advantage. RI’s most
prominent management tool is the RepTrak® model for analyzing the
reputations of companies and institutions - best known via the
Global RepTrak® 100, the world’s largest and most comprehensive
study of corporate reputations, as well as Country RepTrak® and
City RepTrak® studies that look at reputation across organizations
within a given geography.
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