- Ford Motor Company introduces Ford
Project Better World today in its 17th annual Sustainability
Report; pilot program in two African countries unites multiple
organizations to deliver goods and services to underserved
communities using enhanced mobility and connectivity
innovations
- In South Africa, specially equipped
Ford Rangers will deliver health education, medicine and nutrition
for 20,000 children and 10,000 adults; through Riders for Health in
Nigeria, donated funds and Ford Rangers will help train technicians
to maintain vehicles to ensure medical professionals and supplies
reach people in rural areas
- 2015-16 Sustainability Report
highlights Ford’s continued focus on the human impact of doing
business – from developing future mobility solutions to investing
an additional $4.5 billion for the development of more electrified
vehicles and technologies by 2020
Harnessing the power of its advanced vehicles, innovative
technologies and commitment to a better world, a new Ford Motor
Company pilot program aims to enhance mobility health services in
rural areas of South Africa and Nigeria.
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Ford Motor Company has consistently
reduced its global water usage per vehicle produced for several
years. Carbon dioxide emissions per vehicle produced has also
improved. And numerous Ford facilities send no waste to landfills.
(Graphic: Business Wire)
Ford Project Better World brings together multiple organizations
such as World Vision South Africa, and social entrepreneurs to
deliver health education, medication, nutrition and basic services
to thousands of underserved people in remote areas. The services
will be accessed using enhanced mobility and connectivity
technologies from Ford vehicles. Ford Project Better World is
detailed in the automaker’s 17th annual Sustainability Report,
released today.
Two modified Ford Rangers will work as mobile clinics to deliver
health services, dispense medication for chronic conditions, and
monitor the growth of children in South Africa. The information
gathered will aid agencies in tracking the health of children and
help with protective services. Each truck is equipped with
connectivity technologies including a dual-battery management
system that powers a video projector, mobile refrigerator, tablet
computer and other equipment to enable child healthcare, protection
and gender-based violence awareness campaigns.
In Nigeria, Ford is working with Riders for Health to strengthen
healthcare access by training the group’s technicians to maintain
their motorcycles, four-wheeled vehicles and trucks in order to
deliver medical professionals and supplies to people in rural areas
and extend the amount of time vehicles are in service. The vehicles
will be equipped with sensors and Ford’s OpenXC technology to
collect data designed to make Riders for Health work more
efficiently. OpenXC technology will also help create the first
accurate maps of remote areas of the West African nation.
Ford Motor Company and its philanthropic arm, Ford Fund, have
worked for decades on multiple projects globally to advance human
welfare; Project Better World is the latest example.
“At Ford, we are looking beyond the traditional role vehicles
play in society and are aggressively pursuing solutions to address
the human challenges faced around the globe,” said Bill Ford,
executive chairman. “Those challenges take us to remote areas where
we can use advanced vehicle and connectivity technologies to change
people’s lives and make the world a better place.”
Mobility and electrification
The 2015-16 Sustainability Report highlights key environmental
benchmarks and the ongoing work of the automaker, including its
expanded focus beyond vehicle production to developing mobility
solutions for the future.
Earlier this year, the automaker created Ford Smart Mobility
LLC, a new subsidiary to design, build, grow and invest in emerging
mobility services using existing Ford innovations, products and
technologies.
Driven to deliver a great customer experience, Ford has unveiled
a bevy of new technologies to help people stay better connected
behind the wheel. Its latest, FordPass® – an innovative consumer
experience platform that launched in April – will offer such
services as remote vehicle access through a smartphone app, and
mobility solutions such as parking and car sharing.
Ford is working nimbly, collaborating with startups and tech
companies to design and build mobility services. Early this month,
Ford and Techstars Mobility, driven by Detroit introduced its 2016
class of startup businesses that will develop future mobility
solutions. Launched in 2015, the mentorship-driven accelerator
program supports a dozen startups annually that are working on
ride-sharing services and technologies, improving the car-ownership
experience, and safety and autonomous-driving technologies.
Ford is also experimenting around the globe to solve some of the
most complex mobility issues of the future. In the past 16 months,
the company has conducted more than 30 global mobility experiments
to gain insight into changing consumer transportation preferences.
Several ongoing pilot programs include GoPark, which is building a
predictive parking system in London capable of directing drivers to
streets where they are most likely to find a space; also in London
is GoDrive, a car-sharing program that provides vehicles with
guaranteed parking at busy locations. At the Ford World
Headquarters campus in Dearborn, the Dynamic Shuttle program allows
employees and visitors to summon point-to-point rides
on-demand.
Ford, America’s top seller of plug-in hybrid vehicles, has also
announced an expansion of its research and development in Europe
and Asia. Investing $4.5 billion, the automaker plans to add 13
electrified vehicles to its portfolio, making 40 percent of its
nameplates electrified products by 2020. Ford will also spend $2.1
million on a state-of-the-art facility at the University of
Michigan to boost research and development of advanced battery
technology.
Bringing a better tomorrow
Ford is deeply committed to running a responsible business that
treats its customers, employees, communities and the planet with
respect.
The automaker has consistently reduced its global water usage
per vehicle produced for several years. Carbon dioxide emissions
per vehicle produced has also improved. And numerous Ford
facilities send no waste to landfills.
As a result, Ford is the only automaker named to the World’s
Most Ethical Company® list by Ethisphere Institute for seven
consecutive years. Ford earned an “A” for its work to conserve
water by CDP, the world’s only global environmental disclosure
agency. And earlier this month, the company won the Sustainable
Purchasing Leadership Council award for its innovative Partnership
for A Cleaner Environment program. PACE aims to help company
suppliers minimize their impact on the environment by sharing
details of Ford’s best practices for water, energy and carbon
dioxide reduction.
“Setting goals and working toward stretching targets is our way
of embracing the sustainability opportunities and challenges we
face as a company and a society,” said Kim Pittel, Ford vice
president, sustainability, environment and safety engineering.
“Through human energy, ingenuity and a rigorous scientific
approach, Ford is working to be part of the solution.”
About Ford Motor Company
Ford Motor Company is a global automotive and mobility company
based in Dearborn, Michigan. With about 201,000 employees and 67
plants worldwide, the company’s core business includes designing,
manufacturing, marketing, financing and servicing a full line of
Ford cars, trucks, SUVs and electrified vehicles, as well as
Lincoln luxury vehicles. At the same time, Ford is aggressively
pursuing emerging opportunities through Ford Smart Mobility, the
company’s plan to be a leader in connectivity, mobility, autonomous
vehicles, the customer experience, and data and analytics. The
company provides financial services through Ford Motor Credit
Company. For more information regarding Ford and its products
worldwide or Ford Motor Credit Company,
visit www.corporate.ford.com.
For news releases, related materials and
high-resolution photos and video, visit www.media.ford.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20160614006504/en/
for Ford Motor CompanyEddie Fernandez,
530-304-5383eddie.fernandez@ogilvy.com
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