CHICAGO, June 10, 2016 /PRNewswire/ -- Valspar, the
nation's most widely distributed paint brand, has launched an
innovative interactive consumer paint resource dedicated to
delivering the highest caliber of personalized service to avid and
aspiring DIY-ers nationwide. AskVal.com is a paint industry pioneer
in color exploration and color selection, offering an unprecedented
collection of complementary tools to guide the color decision
process including the first-of-its-kind Valspar Pinterest Analyzer,
free expert design advice, photo color matching, color personality
quiz and free paint chip delivery.
"This cutting edge website was developed as an extension of a
core brand belief in helping consumers make a change for the
better," said Heidi Petz, vice
president of marketing for Valspar North America Consumer Division.
"We want to inspire and empower people to take on paint projects,
big or small, and remind them that doing it yourself doesn't mean
doing it alone. Valspar is here to help throughout the entire
painting process, starting with choosing the right color."
AskVal.com was designed to help people make confident color
decisions through a suite of personalized color tools and content.
By taking color exploration cues from high-style industries such as
fashion and cosmetics, the mobile-first site shortens the amount of
time shoppers spend on selecting colors for their paint
projects.
Personality Quiz + Inspiration
AskVal.com provides a
quick and easy quiz option to help users identify colors and
palettes that perfectly fit their personalities. Additional
inspirational photos and color trends information are also easily
accessible with just a few clicks.
Valspar's Pinterest Analyzer
The key feature of the
platform is its ability to help pinpoint the right color for the
project. Not only can the site's photo matching application
translate any image into Valspar paint colors, but Valspar's
Pinterest Analyzer feature, built using the Pinterest API, turns a
user's Pins into palettes by pulling out a user's highest-trending
colors for quick and easy inspiration.
"Pinterest is a frequent first stop for DIY-ers seeking project
ideas, so this partnership was a natural fit and an integral part
of the AskVal.com platform," said Petz. "We're thrilled to have
partnered with the Pinterest team to create a completely unique
experience for Valspar customers."
Color Consultations
For shoppers who still need help
making color choices, AskVal.com now offers complimentary online
color consultations. Valspar's expert color consultants recommend a
variety of personalized color palettes based on the customer's
specific project needs, design tastes and color preferences.
Paint Chip Delivery
By providing free paint chip
delivery to AskVal.com users, Valspar is leading the paint category
and bridging the gap between online color browsing and in-store
color decisions. Conveniently delivering paint chips directly to
the customer helps ensure that they visit their preferred store
with color decisions in hand. "We are proud to be the first in the
industry to offer this service to consumers. Projects often feel
daunting enough, and we want to help streamline the decision-making
process any way we can," said Petz.
AskVal.com was created in partnership with FCB Chicago –
Valspar's creative agency of record. For more information, please
visit AskVal.com.
Valspar: If it matters, we're on it.
®
Valspar is a global leader in the coatings
industry providing customers with innovative, high-quality products
and value-added services. Our 11,100 employees worldwide deliver
advanced coatings solutions with best-in-class appearance,
performance, protection and sustainability to customers in more
than 100 countries. Valspar offers a broad range of superior
coatings products for the consumer market, and highly-engineered
solutions for the construction, industrial, packaging and
transportation markets. Founded in 1806, Valspar is headquartered
in Minneapolis. Valspar's reported
net sales in fiscal 2015 were $4.4
billion and its shares are traded on the New York Stock
Exchange (symbol: VAL). For more information, visit www.valspar.com
and follow @valspar on Twitter.
Facebook.com/ValsparPaint Twitter.com/Valspar_Paint
Instagram.com/ValsparPaint YouTube.com/user/ValsparPaint.Pinterest.com/ValsparPaint
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SOURCE Valspar