From June 1 Through June 10, Restaurant
Transactions Made by Bank of America Debit Card Customers Enrolled
in the Keep the Change® Savings Program Will Trigger Donations That
Bring Us One Step Closer to Ending AIDS
Bank of America, (RED)® and world-renowned chef Mario Batali are
teaming up in the third annual EAT (RED) SAVE LIVES campaign,
rallying families, friends and food enthusiasts across the country
to help raise awareness and money for the fight against AIDS. From
June 1 through 10, Bank of America will donate 30 cents to the U.S.
Fund for the Global Fund to Fight AIDS, Tuberculosis and Malaria
for each customer who uses their Keep the Change-enrolled debit
card at restaurants – up to $600,000 total. One 30-cent donation
provides a day’s worth of life-saving medicine to people with
HIV/AIDS in sub-Saharan Africa. This simple action allows customers
to have a donation made on their behalf, and continue building
their savings by receiving the round-up difference to the nearest
dollar of the meal they purchase.
“By combining our reach with (RED) and Mario Batali, we’re
creating the kind of awareness needed to make a meaningful
difference,” said Anne Finucane, vice chairman at Bank of America.
“Our work with (RED) is rooted in the belief that – together – we
can provide women living with HIV the medicine needed to lead
healthy lives so they can continue to work and take care of their
families, contributing to stronger economies.”
(RED), founded by Bono and Bobby Shriver to engage businesses
and people in the fight against AIDS, is bringing together the
biggest names in the culinary community through EAT (RED) SAVE
LIVES. Spearheaded by Mario Batali, the annual campaign offers food
fans the opportunity to support the fight against the disease by
taking part in a series of unique (RED)-inspired food and drink
events, ranging from dinners hosted by some of the world’s most
celebrated chefs to food truck rallies and bespoke menus. In
addition, to enhance awareness and encourage others to participate,
diners can to take a photo of their meal and share it through
social media channels using #onestep4RED and #86AIDS throughout the
month of June.
“Food has the powerful ability to bring people together, which
is exactly what is needed to win this critical fight,” said Batali.
“EAT (RED) SAVE LIVES not only raises money, but, almost equally as
important, drives conversation and inspires action.”
Today, 30 cents can provide medication called antiretrovirals
(ARVS) which, when taken daily, can prevent a pregnant woman living
with HIV from passing the virus to her unborn baby. Still, 600
babies are needlessly born with HIV every day. EAT (RED) SAVE LIVES
enables people everywhere to join the fight and get that number
closer to zero.
The EAT (RED) SAVE LIVES campaign marks the latest activity in
the Bank of America and (RED) partnership. Earlier this year,
following completion of its initial $10 million commitment, Bank of
America announced a partnership expansion with (RED) to include an
additional $10 million over five years to the Global
Fund to Fight AIDS, Tuberculosis and Malaria. This investment
will continue efforts to raise awareness and provide support to
help end mother-to-child transmission of HIV in Africa, and achieve
an AIDS-free generation.
The money raised by (RED) is used to finance Global Fund grants
that fight AIDS in eight African countries – Ghana, Kenya, Lesotho,
Rwanda, South Africa, Swaziland, Tanzania and Zambia. Those grants
fund programs which provide AIDS treatment, testing, and prevention
and care services. Of the more than $350 million generated by
(RED), 100 percent has gone directly to the Global Fund.
For more information about the partnership and an AIDS-free
generation, please visit www.bankofamerica.com/red.
Bank of AmericaBank of America is one of the world's leading
financial institutions, serving individual consumers, small and
middle-market businesses and large corporations with a full range
of banking, investing, asset management and other financial and
risk management products and services. The company provides
unmatched convenience in the United States, serving approximately
47 million consumer and small business relationships with
approximately 4,700 retail financial centers, approximately 16,000
ATMs, and award-winning online banking with approximately 33
million active users and approximately 20 million mobile users.
Bank of America is a global leader in wealth management, corporate
and investment banking and trading across a broad range of asset
classes, serving corporations, governments, institutions and
individuals around the world. Bank of America offers
industry-leading support to approximately 3 million small business
owners through a suite of innovative, easy-to-use online products
and services. The company serves clients through operations in all
50 states, the District of Columbia, the U.S. Virgin Islands,
Puerto Rico and more than 35 countries. Bank of America Corporation
stock (NYSE: BAC) is listed on the New York Stock Exchange.
Visit the Bank of America newsroom for more Bank of America
news.
www.bankofamerica.com
About (RED)(RED) was founded in 2006 by Bono and Bobby Shriver
to engage businesses and people in the fight against AIDS. (RED)
partners with the world’s most iconic brands that contribute up to
50% of profits from (RED)-branded goods and services to the Global
Fund. (RED) Proud Partners include: Apple, Bank of America, Beats
by Dr. Dre, Belvedere, Claro, The Coca-Cola Company, Gap, MCM,
NetJets, Salesforce, SAP, Starbucks, Supercell, Telcel, and
Tradeshift. (RED) Special Edition partners include: aden+anais,
Alessi, ALEX AND ANI, Fatboy USA, Fresh, FreshDirect, Girl
Skateboards, Gretsch, HEAD, Jonathan Adler, Le Creuset, Live Nation
Entertainment, Moleskine, Mophie, Square, Uber, and Wolfnoir.
To date, (RED) has generated $350 million for the Global Fund to
fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in
Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania
and Zambia. 100 percent of that money goes to work on the ground –
no overhead is taken. Global Fund grants that (RED) supports have
impacted more than 70 million people with prevention, treatment,
counseling, HIV testing and care services. (RED) is a division of
The ONE Campaign. Learn more at www.red.org.
About the Global Fund to Fight AIDS, Tuberculosis and MalariaThe
Global Fund is a 21st-century organization designed to accelerate
the end of AIDS, tuberculosis and malaria as epidemics. As a
partnership between governments, civil society, the private sector
and people affected by the diseases, the Global Fund mobilizes and
invests nearly US$4 billion a year to support programs run by local
experts in more than 140 countries. By challenging barriers and
embracing innovative approaches, partners are working together to
end these epidemics.
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version on businesswire.com: http://www.businesswire.com/news/home/20160531005186/en/
Reporters May Contact:Noelle Bell, Bank of America,
1.980.388.6791noelle.bell@bankofamerica.com
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