TORRANCE, Calif., May 4, 2016 /PRNewswire/ -- It's a bond thicker
than motor oil…the love owners have for their cars. And Toyota
wants to help them express it.
Starting today, Toyota owners can once again demonstrate
affection for their Toyota vehicles through Más Que Un Auto
(More Than A Car). The campaign lets them celebrate their car-love
connection by ordering a personalized badge and sharing the story
behind their car's nickname. The most interesting stories will be
featured in a collector's item book later this year, becoming part
of the brand's history.
Customers can order their customized name badge at
www.masqueunauto.com. The 3-D engraved nameplates arrive via mail
at no cost. Quantities are limited and the campaign will continue
while supplies last.
"Más Que Un Auto has had a profound effect on the culture
of auto ownership. Automobiles are more than a way to get people
around, they are ingrained in the fabric of their lives," said
Jack Hollis, group vice president,
marketing at Toyota Motor Sales, U.S.A., Inc. "Latinos have shown time
and again their loyalty for the Toyota brand, and we want to help
them immortalize their vehicles and thank them for welcoming us
into their families."
Entering the 12th consecutive year as the #1
automotive brand among Hispanics, Toyota continues to recognize
Latinos' loyalty to the brand and their cars. Toyota launched
Más Que Un Auto in 2014 and since then, approximately
150,000 badges have been ordered nationwide. During its
initial launch, Más Que Un Auto resulted in the most
user-generated content online and through social channels, for both
Hispanic and non-Hispanic, in the brand's history.
About Toyota
Toyota (NYSE: TM), the world's top
automaker and creator of the Prius and the Mirai fuel cell vehicle,
is committed to building vehicles for the way people live through
our Toyota, Lexus and Scion brands. Over the
past 50 years, we've built more than 30 million cars and trucks in
North America, where we operate 14
manufacturing plants (10 in the U.S.) and directly employ more than
44,000 people (more than 34,000 in the U.S.). Our 1,800 North
American dealerships (1,500 in the U.S.) sold more than 2.8 million
cars and trucks (nearly 2.5 million in the U.S.) in 2015 – and
about 80 percent of all Toyota vehicles sold over the past 20 years
are still on the road today.
Toyota partners with philanthropic organizations across the
country, with a focus on education, safety and the
environment. As part of this commitment, we share the
company's extensive know-how garnered from building great cars and
trucks to help community organizations and other nonprofits expand
their ability to do good. For more information about Toyota, visit
www.toyotanewsroom.com.
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SOURCE Toyota