Howie Long Enters the Game for Skechers
April 18 2016 - 9:00AM
Business Wire
Football Legend and FOX NFL Studio Analyst
to Appear in Global Skechers Men’s Footwear Campaign
SKECHERS USA, Inc. (NYSE:SKX) is set to partner with Howie
Long—the Pro Football Hall of Famer and sports commentator known by
millions—for a multi-year spokesman relationship. Long will appear
in a campaign that promotes the footwear brand’s comfortable and
stylish men’s collections.
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View the full release here:
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Howie Long signs on with Skechers (Photo:
Business Wire)
The celebrated commentator’s first television commercial for
SKECHERS is set to launch in time for the 2016 football season. The
spot will feature the new SKECHERS men’s collection and lead off a
multi-tiered TV, print and digital campaign that is expected to
continue across all media through 2018.
“I’m excited to be joining the SKECHERS team and following in
the footsteps of so many amazing athletes and stars who have
appeared on their roster,” said Howie Long. “From the field to the
studio, I’ve spent a lifetime of Sundays on my feet, so it feels
great to add some Skechers comfort to my wardrobe.”
“Beginning with his career in Oakland and Los Angeles to more
than two decades appearing every Sunday on television during
football season, Howie is a trusted and familiar face to millions
of football fans,” said Michael Greenberg, president of SKECHERS.
“Just like legends Joe Montana and Sugar Ray Leonard, we know that
Howie is an ideal person to join our team and continue spreading
the word about our incredibly popular footwear to the millions of
men who love our comfort-focused collections.”
Drafted out of Villanova in 1981, Howie Long’s pro football
career spanned 12 seasons as defensive end with the Raiders. He has
a Super Bowl win, was an 8-time Pro Bowl team member and was named
to the 1980’s NFL All-Decade team. In 2000 he was inducted into the
NFL Hall of Fame. After retiring in 1993, Long appeared in several
movies and found a home quickly in broadcasting where he’s been a
studio analyst on the FOX NFL Sunday team since the network debut
in 1994. Howie is a longtime supporter of the Boys and Girls Clubs
of America where he continues to volunteer. He was also named
Walter Camp Man of the Year in 2001 by the Walter Camp
Foundation.
Previous SKECHERS men’s campaigns have featured iconic drummer
Ringo Starr and sports stars Sugar Ray Leonard, Joe Montana, Joe
Namath, Ronnie Lott, Mariano Rivera, Tommy Lasorda, Mark Cuban,
Karl Malone, Kareem Abdul-Jabbar, Rick Fox, Wayne Gretzky and Meb
Keflezighi. Baseball great Ozzie Smith also recently appeared in a
SKECHERS Relaxed Fit footwear campaign that launched on MLB opening
day.
Leveraging fashionable designs and a unique SKECHERS Air-Cooled
Memory Foam footbed for long-lasting comfort, styles from the
SKECHERS men’s collection are available in SKECHERS retail stores
as well as department stores and footwear retailers around the
globe.
About SKECHERS USA,
Inc.
SKECHERS USA, Inc., based in Manhattan
Beach, California, designs, develops and markets a diverse
range of lifestyle footwear for men, women and children, as well as
performance footwear for men and women. SKECHERS footwear is
available in the United States and over 160 countries and
territories worldwide via department and specialty stores, more
than 1,340 SKECHERS retail stores, and the Company’s e-commerce
website. The Company manages its international business through a
network of global distributors, joint venture partners
in Asia, and 13 wholly-owned subsidiaries
in Brazil, Canada, Chile, Japan, Latin
America and throughout Europe. For more information,
please visit skechers.com and follow us
on Facebook (facebook.com/SKECHERS) and Twitter
(twitter.com/SKECHERSUSA).
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, the Company’s future
domestic and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion and opening of new stores, the completion
of the expansion and upgrade of the Company’s European distribution
center, and advertising and marketing initiatives. Forward-looking
statements can be identified by the use of forward looking language
such as “believe,” “anticipate,” “expect,” “estimate,” “intend,”
“plan,” “project,” “will be,” “will continue,” “will result,”
“could,” “may,” “might,” or any variations of such words with
similar meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially
from those projected in forward-looking statements. Factors that
might cause or contribute to such differences include international
economic, political and market conditions including the uncertainty
of sustained recovery in Europe; entry into the highly
competitive performance footwear market; sustaining, managing and
forecasting costs and proper inventory levels; losing any
significant customers; decreased demand by industry retailers and
cancellation of order commitments due to the lack of popularity of
particular designs and/or categories of products; maintaining brand
image and intense competition among sellers of footwear for
consumers; anticipating, identifying, interpreting or forecasting
changes in fashion trends, consumer demand for the products and the
various market factors described above; sales levels during the
spring, back-to-school and holiday selling seasons; and other
factors referenced or incorporated by reference in the Company’s
annual report on Form 10-K for the year ended December 31,
2015. The risks included here are not exhaustive. The Company
operates in a very competitive and rapidly changing environment.
New risks emerge from time to time and the companies cannot predict
all such risk factors, nor can the companies assess the impact of
all such risk factors on their respective businesses or the extent
to which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any
forward-looking statements. Given these risks and uncertainties,
you should not place undue reliance on forward-looking statements
as a prediction of actual results. Moreover, reported results
should not be considered an indication of future performance.
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version on businesswire.com: http://www.businesswire.com/news/home/20160418005401/en/
SKECHERS USA, Inc.Jennifer Clay, 310-937-1326
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