MOUNT LAUREL, N.J.,
March 8, 2016 /PRNewswire/
-- SodaStream International Ltd. (Nasdaq: SODA), the
leading global manufacturer and distributor of home sparkling water
makers, presented its new products at this year's International
Home + Housewares Show. SodaStream is on a mission to make drinking
water more enjoyable while helping to curb our addiction to sugary
sodas. The innovation showcased at the show is slated for Fall 2016
and includes the brand's latest Sparkling Water Maker,
SodaStream SPIRIT, updates to its SodaStream MIX
Beverage Maker, and a variety of new sparkling water mix
flavors that offer customization and excitement to any drinking
experience.
"SodaStream continues to revolutionize the beverage industry by
constantly developing better-for-you, exciting beverage options,"
said Doug Pritchard, President of
SodaStream, North America. "The
upcoming launch of the state-of-the-art, affordably priced
SodaStream SPIRIT, coupled with the robust portfolio of new
sparkling water mix flavors, provides our consumers with easy,
great tasting, and healthier alternatives to sugary sodas. Our new
line additions and renovations are just the latest examples of how
we help consumers find delicious ways to drink their recommended
daily intake of water while reducing sugar intake and plastic
bottle waste."
The SodaStream SPIRIT, a premium machine offered at an
affordable price, was created to bring the brand's exciting
hydration platform and advanced technology into more American
homes. The SPIRIT features a slimmer design and footprint plus the
much loved snap-lock bottle insertion mechanism. This elegant,
space-conscious machine is both fun and simple to use and is sure
to be a fan favorite. With an attractive $79 SRP, the SPIRIT will be available to select
retailers in black and in white in September in 2016, and will
launch nationwide in January
2017.
The brand also introduced updates to the SodaStream MIX, which
allows consumers to carbonate any beverage they can imagine. The
MIX was first introduced at the Milan Design Week in 2015, and is
initially scheduled for a European launch later this year.
Continuing momentum towards increased hydration with decreased
sugar content, the new sparkling mixes – Coconut from the
Waters line, and new Natural Energy – provide on-trend,
naturally flavored beverages without preservatives to delight
consumers on a quest for healthier hydration options:
- Coconut: a tropical addition to the Waters line comes in
two hydrating variations, both made with real coconut water: Pure
Coconut and Coconut Pineapple. $5.99
SRP
- Natural Energy: a burst of all natural energy derived
from guarana and green coffee extract, in two fruity flavors;
Cranberry and Green Apple. $6.99
SRP
IHA continues through March
8th. To be one of the first to view and try the
latest from SodaStream at the show, visit the brand's booth
#L11350, McCormick Place, Chicago,
IL. For more information, product photos or to schedule
an interview with a brand executive, please contact:
SodaStream@havasformula.com (212) 219-0321.
About SodaStream
SodaStream is the world's
leading manufacturer and distributor of Sparkling Water Makers,
which enable consumers to easily transform ordinary tap water into
sparkling water and flavored sparkling water in seconds. By making
ordinary water more exciting and fun to drink, SodaStream helps
consumers drink more water. Sparkling Water Makers offer a highly
differentiated and innovative solution to consumers of bottled and
canned carbonated soft drinks. The products promote health and
wellness, are environmentally friendly, cost effective, and are
customizable and fun to use. Products are available at more than
70,000 retail stores across 45 countries, including 15,000 retail
stores in the United States. To
learn more about how SodaStream makes water exciting and follow
SodaStream on Facebook, Twitter, Pinterest, Instagram and YouTube,
visit www.sodastream.com.
Logo - http://photos.prnewswire.com/prnh/20150918/267961LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/sodastream-unveils-new-products-designed-to-improve-how-americans-hydrate-300232491.html
SOURCE SodaStream International Ltd.