GAME Gameaccount

 
TIDMGAME 
 
 

Maryland Live! launches Simulated GamingT website in the United States

Major Client launch for GAN in Maryland

ISE: GAMELSE: GAME

London & Dublin | December 1, 2015: GameAccount Network plc ("GAN" or the "Company"), an award-winning developer and supplier of enterprise-level B2B internet gaming software, services and online gaming content in the United States, announces the launch of a Simulated GamingT online experience for Maryland Live! Casino available now via www.MarylandLiveCasino.com or www.livecasino.social

Maryland Live! Casino is owned and operated by a company that is affiliated with The Cordish Companies and comprises a major casino property in Hanover, Maryland, at Arundel Mills.

Highlights

 
 
    -- Maryland Live! Casino is the leading casino property in Maryland 

operating approximately 4,000 machine slots and more than 200 table

games and is GAN's fifth major land-based casino client of the

Company's enterprise-level Simulated GamingT designed specifically for

land-based casino operators in the United States

 
    -- Replaces the existing free-to-play website operated by Maryland Live! 

Casino located at www.myliveonlinecasino.com

since April 2012 with all players' online accounts successfully

migrated from the free-to-play system into GAN's GameSTACKT Internet

gaming system powering Simulated GamingT

 
    -- Integrated with the Maryland Live! Casino property loyalty program 

reliant upon the Company's unique patented iBridge FrameworkT

technology for issuing reward points credited consequent to certain

online activities

 
    -- Simulated GamingT is the innovative Internet gaming service designed 

by GameAccount Network specifically for land-based US casinos to

launch in advance of prospective regulation, offering a

gaming-as-entertainment consumer website and mobile Apps enabled with

unique monetization features such as real-time Slot Tournaments and a

compelling Internet gaming content portfolio of over 200 casino slot,

table and skill-based games, including poker, backgammon, gin rummy,

poker dice and blackjack tournaments

Dermot Smurfit, CEO of GameAccount Network commented:

"In just a few short months GAN has deployed the GameSTACKT Internet gaming system on-property fully-integrated with the casino management system; completed a multi-stage beta test; and successfully migrated our client's existing free-to-play community onto our monetized Simulated GamingT platform. GAN's enterprise-level technology solution enables Maryland Live! Casino to unlock the online income dormant within their land-based gaming business and offer their patrons a compelling alternative to social casinos."

Robert J. Norton, President and General Manager of Maryland Live! Casino commented:

"Social Casinos, many of them owned by casino equipment manufacturers, have established direct relationships with our casino patrons online. GAN's Simulated GamingT offers those casino patrons a superior value proposition: Engage online as well as on-property and receive actual value delivered on-property via our existing loyalty program. Maryland Live! Casino now has the opportunity to extend our patron relationships online and grow Simulated GamingT nationwide and Internationally."

FAQ's about GAN's Simulated GamingT

 
 
    -- Launched in the US by GAN in January 2014, Simulated GamingT has been 

proven to monetize Internet traffic to existing websites operated by

land-based US casinos with average revenue per daily active user

(ARPDAU) of $2.75 in 2014 and $2.82 in H1 2015, as against an original

estimate of $0.60, greatly exceeding equivalent numbers reported by

Social Casino operators on Facebook

 
    -- Supported by 45 months' operating data across four (4) major US 

casino's deployments, Simulated GamingT is now proven to drive

increased visitation on-property and in 2014 delivered on average a

28% uplift in on-property theoretical win from increased visitation by

existing patrons who also engage with Simulated GamingT online

 
    -- US casino operators report up to 50% of their surveyed casino patrons 

are already engaged in playing Social Casinos on Facebook. Simulated

GamingT enables land-based US casinos access to the Social Casino

market worth an estimated $1.3bn per annum in the United States in

2015 and is proven to increase property visitation among existing

patrons, reactivate lapsed patrons bringing them back on-property and

drive acquisition of new patrons from outside the typical drive

distance to the property

www.GAN.com

www.MarylandLiveCasino.com

www.LiveCasino.social

 
For further information please contact: 
GAN                                       FTI Consulting 
Dermot Smurfit                            Mark Kenny/Jonathan Neilan 
Chief Executive Officer 
+44 (0) 20 7292 6262                      +353 1 6633686 
dsmurfit@GAN.com                          gameaccount@fticonsulting.com 
Davy 
John Frain / Roland French 
+353 1 679 6363 
 
 

GAN | Overview

GAN is a leading developer and supplier of enterprise-level Business to Business gaming software systems and online gaming content. GAN is listed on the ESM Market of the Irish Stock Exchange and the AIM Market of the London Stock Exchange under the ticker: GAME

The Company has developed an Internet gaming enterprise software system, GameSTACKT, which it licences to online and land-based gaming operators as a turn-key technology solution for both regulated real-money and simulated online gaming. The Internet Gaming System, developed in London under a UK Gaming Commission licence, is certified to the highest technical standards currently required by gaming regulators.

GAN is also a leading developer of proprietary online games with a complementary business converting offline casino slot machines and table games into online equivalents on behalf of major land-based slot machine manufacturers including Aristocrat, Konami, Multimedia Games, Incredible Technologies, GamoMat, Reel Time Gaming, High Flyer Games, DEQ Systems Corp (EZ BACCARAT®) and Ainsworth.

GAN has an established business in Europe, licensing gaming content to UK, Spanish and Italian gaming operators including Bet365, William Hill, Rank, Lottomatica, Sisal MatchPoint and SNAI.

In the United States, GAN has partnered with Betfair Plc to provide its Internet Gaming System following the introduction of regulated real-money online gaming in New Jersey in November 2013. In New York, GAN has launched a Simulated GamingT website via www.EmpireCityCasino.com in September 2014. In Pennsylvania, GAN launched a Simulated GamingT website www.ParxOnline.com in March 2015 with on-property real money mobile gaming anticipated in 2015. In March 2015 Maryland Live! Casino in Maryland chose GAN to upgrade their existing free-to-play website to a monetized Simulated GamingT website, soft-launched in July 2015 and launched integrated with their casino management system in November 2015. In September 2015 major Californian Tribal casino operator San Manuel chose GAN's Simulated GamingT launched in November 2015. In October 2015 American Casino & Entertainment Properties (ACEP) chose GAN's Simulated GamingT launching December 2015.

In Australia, GAN has partnered with and launched for a consortium of land-based gaming venue operators the www.Club8Casino.com.au Simulated GamingT website.

View source version on businesswire.com: http://www.businesswire.com/news/home/20151130006388/en/

 
This information is provided by Business Wire 
 
 

(END) Dow Jones Newswires

December 01, 2015 02:00 ET (07:00 GMT)