TIDMGAME
Maryland Live! launches Simulated GamingT website in the United
States
Major Client launch for GAN in Maryland
ISE: GAMELSE: GAME
London & Dublin | December 1, 2015: GameAccount Network plc
("GAN" or the "Company"), an award-winning developer and supplier
of enterprise-level B2B internet gaming software, services and
online gaming content in the United States, announces the launch of
a Simulated GamingT online experience for Maryland Live! Casino
available now via www.MarylandLiveCasino.com or
www.livecasino.social
Maryland Live! Casino is owned and operated by a company that is
affiliated with The Cordish Companies and comprises a major casino
property in Hanover, Maryland, at Arundel Mills.
Highlights
-- Maryland Live! Casino is the leading casino property in Maryland
operating approximately 4,000 machine slots and more than 200
table
games and is GAN's fifth major land-based casino client of
the
Company's enterprise-level Simulated GamingT designed
specifically for
land-based casino operators in the United States
-- Replaces the existing free-to-play website operated by Maryland Live!
Casino located at www.myliveonlinecasino.com
since April 2012 with all players' online accounts
successfully
migrated from the free-to-play system into GAN's GameSTACKT
Internet
gaming system powering Simulated GamingT
-- Integrated with the Maryland Live! Casino property loyalty program
reliant upon the Company's unique patented iBridge
FrameworkT
technology for issuing reward points credited consequent to
certain
online activities
-- Simulated GamingT is the innovative Internet gaming service designed
by GameAccount Network specifically for land-based US casinos
to
launch in advance of prospective regulation, offering a
gaming-as-entertainment consumer website and mobile Apps enabled
with
unique monetization features such as real-time Slot Tournaments
and a
compelling Internet gaming content portfolio of over 200 casino
slot,
table and skill-based games, including poker, backgammon, gin
rummy,
poker dice and blackjack tournaments
Dermot Smurfit, CEO of GameAccount Network commented:
"In just a few short months GAN has deployed the GameSTACKT
Internet gaming system on-property fully-integrated with the casino
management system; completed a multi-stage beta test; and
successfully migrated our client's existing free-to-play community
onto our monetized Simulated GamingT platform. GAN's
enterprise-level technology solution enables Maryland Live! Casino
to unlock the online income dormant within their land-based gaming
business and offer their patrons a compelling alternative to social
casinos."
Robert J. Norton, President and General Manager of Maryland
Live! Casino commented:
"Social Casinos, many of them owned by casino equipment
manufacturers, have established direct relationships with our
casino patrons online. GAN's Simulated GamingT offers those casino
patrons a superior value proposition: Engage online as well as
on-property and receive actual value delivered on-property via our
existing loyalty program. Maryland Live! Casino now has the
opportunity to extend our patron relationships online and grow
Simulated GamingT nationwide and Internationally."
FAQ's about GAN's Simulated GamingT
-- Launched in the US by GAN in January 2014, Simulated GamingT has been
proven to monetize Internet traffic to existing websites
operated by
land-based US casinos with average revenue per daily active
user
(ARPDAU) of $2.75 in 2014 and $2.82 in H1 2015, as against an
original
estimate of $0.60, greatly exceeding equivalent numbers reported
by
Social Casino operators on Facebook
-- Supported by 45 months' operating data across four (4) major US
casino's deployments, Simulated GamingT is now proven to
drive
increased visitation on-property and in 2014 delivered on
average a
28% uplift in on-property theoretical win from increased
visitation by
existing patrons who also engage with Simulated GamingT
online
-- US casino operators report up to 50% of their surveyed casino patrons
are already engaged in playing Social Casinos on Facebook.
Simulated
GamingT enables land-based US casinos access to the Social
Casino
market worth an estimated $1.3bn per annum in the United States
in
2015 and is proven to increase property visitation among
existing
patrons, reactivate lapsed patrons bringing them back
on-property and
drive acquisition of new patrons from outside the typical
drive
distance to the property
www.GAN.com
www.MarylandLiveCasino.com
www.LiveCasino.social
For further information please contact:
GAN FTI Consulting
Dermot Smurfit Mark Kenny/Jonathan Neilan
Chief Executive Officer
+44 (0) 20 7292 6262 +353 1 6633686
dsmurfit@GAN.com gameaccount@fticonsulting.com
Davy
John Frain / Roland French
+353 1 679 6363
GAN | Overview
GAN is a leading developer and supplier of enterprise-level
Business to Business gaming software systems and online gaming
content. GAN is listed on the ESM Market of the Irish Stock
Exchange and the AIM Market of the London Stock Exchange under the
ticker: GAME
The Company has developed an Internet gaming enterprise software
system, GameSTACKT, which it licences to online and land-based
gaming operators as a turn-key technology solution for both
regulated real-money and simulated online gaming. The Internet
Gaming System, developed in London under a UK Gaming Commission
licence, is certified to the highest technical standards currently
required by gaming regulators.
GAN is also a leading developer of proprietary online games with
a complementary business converting offline casino slot machines
and table games into online equivalents on behalf of major
land-based slot machine manufacturers including Aristocrat, Konami,
Multimedia Games, Incredible Technologies, GamoMat, Reel Time
Gaming, High Flyer Games, DEQ Systems Corp (EZ BACCARAT®) and
Ainsworth.
GAN has an established business in Europe, licensing gaming
content to UK, Spanish and Italian gaming operators including
Bet365, William Hill, Rank, Lottomatica, Sisal MatchPoint and
SNAI.
In the United States, GAN has partnered with Betfair Plc to
provide its Internet Gaming System following the introduction of
regulated real-money online gaming in New Jersey in November 2013.
In New York, GAN has launched a Simulated GamingT website via
www.EmpireCityCasino.com in September 2014. In Pennsylvania, GAN
launched a Simulated GamingT website www.ParxOnline.com in March
2015 with on-property real money mobile gaming anticipated in 2015.
In March 2015 Maryland Live! Casino in Maryland chose GAN to
upgrade their existing free-to-play website to a monetized
Simulated GamingT website, soft-launched in July 2015 and launched
integrated with their casino management system in November 2015. In
September 2015 major Californian Tribal casino operator San Manuel
chose GAN's Simulated GamingT launched in November 2015. In October
2015 American Casino & Entertainment Properties (ACEP) chose
GAN's Simulated GamingT launching December 2015.
In Australia, GAN has partnered with and launched for a
consortium of land-based gaming venue operators the
www.Club8Casino.com.au Simulated GamingT website.
View source version on businesswire.com:
http://www.businesswire.com/news/home/20151130006388/en/
This information is provided by Business Wire
(END) Dow Jones Newswires
December 01, 2015 02:00 ET (07:00 GMT)
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