GAME Gameaccount

 
TIDMGAME 
 
 

San Manuel launches Simulated GamingT website in the United States

Major Client launch for GAN in California

ISE: GAMELSE: GAME

London & Dublin | November 20, 2015: GameAccount Network plc ("GAN" or the "Company"), an award-winning developer and supplier of enterprise-level B2B internet gaming software, services and online gaming content in the United States, announces the launch of a Simulated GamingT online experience for San Manuel Digital available now via www.SanManuel.com or directly at https://play.sanmanuel.com.

The Company previously announced the partnership with San Manuel Digital on 12 August 2015.

San Manuel Digital is the wholly owned interactive business unit of the San Manuel Band of Mission Indians, who also operate one of California's largest land based tribal government gaming businesses in the San Manuel Indian Bingo and Casino located outside of Los Angeles in Highland, California.

Highlights

 
 
    -- Successful public beta testing among San Manuel patrons commenced in 

October 2015 proved the demand for Simulated GamingT in the

Californian regional US market

 
    -- First major West Coast land-based casino client of the Company's 

enterprise-level Simulated GamingT designed specifically for

land-based casino operators in the United States

 
    -- Second major tribal US casino operator to adopt the Simulated GamingT 

solution from GAN

 
    -- Integrated with the San Manuel Indian Bingo and Casino property 

loyalty program reliant upon the Company's unique patented iBridge

FrameworkT technology for issuing reward points credited consequent to

certain online activities

 
    -- San Manuel Indian Bingo and Casino, located east of Los Angeles, is 

reportedly among California's largest tribal gaming properties casino

operators ranked by land-based gaming revenues

 
    -- Simulated GamingT is the innovative Internet gaming service designed 

by GameAccount Network specifically for land-based US casinos to

launch in advance of prospective regulation, offering a

gaming-as-entertainment consumer website and mobile Apps enabled with

unique monetization features such as real-time Slot Tournaments and a

compelling Internet gaming content portfolio of over 200 casino slot,

table and skill-based games, including poker, backgammon, gin rummy,

poker dice and blackjack tournaments

Dermot Smurfit, CEO of GAN commented:

"We're privileged to bring San Manuel's major brand online nationwide in the United States and early indicators suggest strong demand from San Manuel's casino patrons for a Simulated Gaming experience online designed to support the real money gaming experience on-property."

Matthew Cullen, CEO of San Manuel Digital commented:

"GAN professionally delivered the Simulated Gaming solution, complete with an integration into the property's casino management system enabling their iBridge FrameworkT functionality to drive on-property visitation by online patrons. The early beta test results have reinforced our decision to move online in partnership with GAN who have opened the door to San Manuel engaging with new patrons across California and new online-only players both nationwide and Internationally."

FAQ's about GAN's Simulated GamingT

 
 
    -- Launched in the US by GAN in January 2014, Simulated GamingT has been 

proven to monetize Internet traffic to existing websites operated by

land-based US casinos with average revenue per daily active user

(ARPDAU) of $2.75 in 2014 and $2.82 in H1 2015, as against an original

estimate of $0.60, greatly exceeding equivalent numbers reported by

Social Casino operators on Facebook

 
    -- Supported by 45 months' operating data across four (4) major US 

casino's deployments, Simulated GamingT is now proven to drive

increased visitation on-property and in 2014 delivered on average a

28% uplift in on-property theoretical win from increased visitation by

existing patrons who also engage with Simulated GamingT online

 
    -- US casino operators report up to 50% of their surveyed casino patrons 

are already engaged in playing Social Casinos on Facebook. Simulated

GamingT enables land-based US casinos access to the Social Casino

market worth an estimated $1.3bn per annum in the United States in

2015 and is proven to increase property visitation among existing

patrons, reactivate lapsed patrons bringing them back on-property and

drive acquisition of new patrons from outside the typical drive

distance to the propertywww.GAN.com

For further information please contact:

GAN

Dermot Smurfit

Chief Executive Officer

+44 (0) 20 7292 6262

dsmurfit@GAN.com

FTI Consulting

Mark Kenny/Jonathan Neilan, +353 1 6633686

gameaccount@fticonsulting.com

Davy

John Frain / Roland French

+353 1 679 6363

GAN | Overview

GAN is a leading developer and supplier of enterprise-level Business to Business gaming software systems and online gaming content. GAN is listed on the ESM Market of the Irish Stock Exchange and the AIM Market of the London Stock Exchange under the ticker: GAME

The Company has developed an Internet gaming enterprise software system, GameSTACKT, which it licences to online and land-based gaming operators as a turn-key technology solution for both regulated real-money and simulated online gaming. The Internet Gaming System, developed in London under a UK Gaming Commission licence, is certified to the highest technical standards currently required by gaming regulators.

GAN is also a leading developer of proprietary online games with a complementary business converting offline casino slot machines and table games into online equivalents on behalf of major land-based slot machine manufacturers including Aristocrat, Konami, Multimedia Games, Incredible Technologies, GamoMat, Reel Time Gaming, High Flyer Games, DEQ Systems Corp (EZ BACCARAT®) and Ainsworth.

GAN has an established business in Europe, licensing gaming content to UK, Spanish and Italian gaming operators including Bet365, William Hill, Rank, Lottomatica, Sisal MatchPoint and SNAI.

In the United States, GAN has partnered with Betfair Plc to provide its Internet Gaming System following the introduction of regulated real-money online gaming in New Jersey in November 2013. In New York, GAN has launched a Simulated GamingT website via www.EmpireCityCasino.com in September 2014. In Pennsylvania, GAN launched a Simulated GamingT website www.ParxOnline.com in March 2015 with on-property real money mobile gaming anticipated in 2015. In March 2015 Maryland Live! Casino in Maryland chose GAN to upgrade their existing free-to-play website to a monetized Simulated GamingT website, soft-launched in July 2015 and launching integrated with their casino management system in November 2015. In September 2015 major Californian Tribal casino operator San Manuel chose GAN's Simulated GamingT launched in November 2015. In October 2015 American Casino & Entertainment Properties (ACEP) chose GAN's Simulated GamingT launching December 2015.

In Australia, GAN has partnered with and launched for a consortium of land-based gaming venue operators the www.Club8Casino.com.au Simulated GamingT website.

View source version on businesswire.com: http://www.businesswire.com/news/home/20151119006691/en/

 
This information is provided by Business Wire 
 
 

(END) Dow Jones Newswires

November 20, 2015 02:00 ET (07:00 GMT)