Fandango and National CineMedia (NCM) Form Strategic In-Theater Marketing, Content and Data Relationship
November 18 2015 - 9:31AM
Business Wire
Multiyear Deal Kicks off with Debut of
Fandango’s New “Miles Mouvay” Video Spots Featuring “Saturday Night
Live” Star Kenan Thompson on the Big Screen in NCM’s
“FirstLook”
Includes the Addition of Fandango Moviegoer
Data and Insights into NCM’s Data Platforms to Provide More
Effective In-Theater Advertising and Content Targeting for NCM’s
Marketing Partners
Fandango, the nation’s leading digital destination for all
things movies, and National CineMedia (NCM), America’s Movie
Network, announced today a new strategic relationship that will
bring Fandango’s original video content to the big screen
nationwide as part of NCM’s “FirstLook,” America’s #1 cinema
advertising pre-show. The deal will also exclusively provide NCM
with a select aggregated set of Fandango’s moviegoer demographic
data, which NCM will combine into its broader data management
platform, enabling more effective in-theater advertising and
content targeting for NCM’s marketing partners.
This Smart News Release features multimedia.
View the full release here:
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Starting this month, moviegoers will see advertising spots and a
variety of comic vignettes from Fandango’s new “We Love Movies”
campaign, featuring the company’s first ever brand personality,
movie superfan Miles Mouvay, played by “Saturday Night Live” star
Kenan Thompson. The videos celebrate moviegoing and will be seen as
part of NCM’s “FirstLook” pre-show on over 20,000 movie screens
nationwide.
In the first half of 2016, Fandango will also introduce more
original content to NCM’s “FirstLook” program, including its
award-winning Fandango Movieclips video series, “Reel Kids,” hosted
by comedian Dan Perrault. “Reel Kids” is a short form series where
kids provide their honest and often humorous feelings on theatrical
movies.
As part of the relationship, Fandango will provide NCM with
select sets of aggregated moviegoer data from various films.
NCM will integrate these film specific insights along with other
premium data sources as part of an overall integrated data solution
to more effectively identify moviegoer segments for improved
audience targetability.
“We want to super serve moviegoers anytime and anyplace with
engaging movie information and video content,” said Fandango
President Paul Yanover. “So it was natural for us to team up with
NCM, whose ‘FirstLook’ in-theater program is enjoyed by millions
and is a great distribution platform for Fandango’s video
content.
“We look forward to working with NCM to deliver exciting new
programming to moviegoers, and are happy that our new data
relationship can help ensure that the right content and advertising
reaches relevant audiences,” added Yanover.
“Fandango is a top provider of original content for movie fans,
so this relationship is a natural fit,” said Cliff Marks, President
of Sales and Marketing for NCM. “Their insights into moviegoer
behavior will be a key piece of movie audience data that will be
added to our growing data and targeting capabilities platform, as
we look to better serve our in-theater audiences and marketing
partners with timely, targeted and relevant content and
messaging.”
About Fandango
Fandango is the leading provider of online and mobile movie
tickets in the U.S., reaching 42 million unique visitors per month,
according to comScore, and selling tickets to 27,000 screens
nationwide. Fandango entertains and informs consumers with reviews,
commentary, celebrity interviews and trailers, and offers the
ability to quickly select a film, plan where and when to see it,
and conveniently buy tickets in advance. For many theaters, fans
can print their tickets at home or receive them as a paperless
Mobile Ticket on their smartphones. Fandango’s top-ranking movie
ticketing apps for Apple’s iOS devices and Google’s Android
Platform have garnered 49 million downloads to date. The
company also operates the #1 movie trailers and content channel on
YouTube with Fandango Movieclips, which can be found at its
dedicated website (http://www.movieclips.com) and its
recently-launched mobile app for iOS and Android. Film fans can
find Fandango on Facebook at www.facebook.com/fandango and on
Twitter @Fandango.
About National CineMedia (NCM)
National CineMedia (NCM) is America’s Movie Network. As the #1
weekend network in the U.S., NCM helps brands get in front of the
movies that shape the national conversation. More than 700 million
moviegoers annually attend theaters that are currently under
contract to present NCM’s FirstLook pre-show in over 40 leading
national and regional theater circuits including AMC Entertainment
Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal
Entertainment Group (NYSE: RGC). NCM’s cinema advertising network
offers broad reach and unparalleled audience engagement with
approximately 20,050 screens in approximately 1,600 theaters in 187
Designated Market Areas® (49 of the top 50). NCM Digital goes
beyond the big screen, extending in-theater campaigns into online
and mobile marketing programs to reach entertainment audiences.
National CineMedia, Inc. (NASDAQ:NCMI) owns a 45.2% interest in,
and is the managing member of National CineMedia, LLC. For more
information, visit www.ncm.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20151118005917/en/
National CineMedia (NCM)Amy Jane Finnerty,
212-931-8117amy.finnerty@ncm.comorLeslie Obletz,
212-931-8119leslie.obletz@ncm.comorFandangoDana Benson,
310-954-0465dbenson@fandango.comorHarry Medved,
310-954-0461hmedved@fandango.com
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