HOLLISTER LAUNCHES HOLIDAY CAMPAIGN WITH COAST HOUSE, FEATURING SINGER/SONGWRITER, CODY SIMPSON
November 17 2015 - 8:30AM
BRAND WILL SPREAD
#INSTAJOY THIS SEASON WITH EXCLUSIVE DIGITAL CONTENT AND SURPRISE
EVENTS
Manhattan Beach, California,
November 17, 2015 - Hollister, a brand of Abercrombie &
Fitch Co. (NYSE: ANF), is pleased to announce its 2015 holiday
campaign featuring singer/songwriter, Cody Simpson, and his new
band, Coast House.
Hollister has teamed up with Cody Simpson and his
Coast House bandmates, Corey Harper and Adrian Cota, to bring fans
#Instajoy this holiday season. As part of the campaign, customers
will have access to surprise events, musical performances and
exclusive content across the brand's social and digital channels
all season long.
"We are always looking for fun, new ways to bring
our content to life," said Fran Horowitz, Brand President of
Hollister. "Cody Simpson and Coast House really resonate with our
customers and we are thrilled to collaborate with them to bring
#Instajoy to fans during the holidays."
To kick-off the campaign, Hollister will release a
film featuring a recent Coast House jam session on a rooftop in
Manhattan Beach, California. In addition to behind-the-scenes
footage of the band and their friends, the film includes music from
Cody and Coast House. This holiday season, Hollister fans will have
the opportunity to exclusively discover new music from the
band.
From knitwear and fleece to plaid shirts and
scarves, Cody, Coast House, and friends are outfitted in the best
new pieces from Hollister's winter collection for guys and girls.
As the sun sets in the distance, the group can be seen bundling and
layering up in the latest parkas and padded jackets.
'Tis the season to do good! Cody and Coast House will also help
Hollister launch their philanthropic campaign with non-profit
organization, Operation Warm, on December 1st.
Follow @hollisterco on Twitter for more details.
"Hollister embodies everything that we love about
Southern California: fun, relaxed and carefree. Coast House and I
are excited to partner with them to bring that same spirit to fans
around the world this holiday season," said Cody Simpson.
Join Hollister for an unforgettable holiday season!
About Hollister
Co.
Hollister Co., a brand of Abercrombie & Fitch Co., is a leading
global specialty retailer of high-quality, casual apparel for Guys
and Girls inspired by beautiful beaches, open blue skies, and
sunshine. At the end of the second quarter, Hollister operated 429
stores in the United States and 137 stores across Canada, Europe,
Asia and the Middle East. Hollister also operates an e-commerce
website at www.hollisterco.com.
Media Contact:
Michael Scheiner
Hollister Co.
(614) 283-6192
Public_Relations@abercrombie.com
This
announcement is distributed by NASDAQ OMX Corporate Solutions on
behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Abercrombie & Fitch Co via Globenewswire
HUG#1967429
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