LifeVantage Expanding Into the European Union
October 28 2015 - 8:55AM
LifeVantage Corporation (Nasdaq:LFVN), announced today it would
expand its operations and distributor network into the European
Union beginning with the United Kingdom and the Netherlands. The
company intends to begin conducting business-building meetings
within the two countries in February 2016.
According to the World Federation of Direct Selling Associations
(WFDSA), the European Union represented nearly $33 billion in
retail sales in 2014. LifeVantage is taking a deliberate approach
to international market expansion, and both the United Kingdom and
Netherlands play a critical role for the company to successfully
expand into the European Union.
“It is our intent that these are the first of many launches into
the European Union countries,” said LifeVantage President and Chief
Executive Officer, Darren Jensen. “The United Kingdom represents
one of the fastest growing markets within the Direct Selling
Association (DSA), and their distributors are product-oriented
business builders who leverage technology to drive their
organizations. It’s an ideal fit with the culture of our
Distributors here at LifeVantage. The Netherlands represents nearly
$150 million in retail sales with more than 48,000 distributors in
the country. Additionally, the Netherlands will become our
logistics hub for the entire region.” Jensen continues, “This
announcement is in alignment with our strategic approach of opening
gateway markets throughout the world; these two countries are our
initial entry into this critical region.”
About LifeVantage Corporation
LifeVantage Corporation (Nasdaq:LFVN), is a science based
network marketing company dedicated to visionary science that looks
to transform health, wellness and anti-aging internally and
externally at the cellular level. The company is the maker of
Protandim®, the Nrf2 Synergizer® patented dietary supplement, the
TrueScience™ Anti-Aging Skin Care Regimen, Canine Health, and the
AXIO™ energy product line. LifeVantage was founded in 2003
and is headquartered in Salt Lake City, Utah.
Forward Looking Statements
This document contains forward-looking statements made pursuant
to the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995. Words and expressions reflecting optimism,
satisfaction or disappointment with current prospects, as well as
words such as "believe", "hopes", "intends", "estimates",
"expects", "projects", "plans", "anticipates", "look forward to",
“goal”, “ideal fit”, and variations thereof, identify
forward-looking statements, but their absence does not mean that a
statement is not forward-looking. Examples of forward-looking
statements include, but are not limited to, statements we make
regarding our leadership in the global market, future growth and
financial performance. Such forward-looking statements are not
guarantees of performance and the Company's actual results could
differ materially from those contained in such statements. These
forward-looking statements are based on the Company's current
expectations and beliefs concerning future events affecting the
Company and involve known and unknown risks and uncertainties that
may cause the Company's actual results or outcomes to be materially
different from those anticipated and discussed herein. These risks
and uncertainties include, among others, those discussed in greater
detail in the Company's Annual Report on Form 10-K and the
Company's Quarterly Report on Form 10-Q under the caption "Risk
Factors," and in other documents filed by the Company from time to
time with the Securities and Exchange Commission. The Company
cautions investors not to place undue reliance on the
forward-looking statements contained in this document. All
forward-looking statements are based on information currently
available to the Company on the date hereof, and the Company
undertakes no obligation to revise or update these forward-looking
statements to reflect events or circumstances after the date of
this document, except as required by law.
Company Relations Contact:
John Genna (801) 432-9172
Vice President of Communications &
Corporate Partnerships
Investor Relations Contact:
Cindy England (801) 432-9036
Director of Investor Relations
-or-
John Mills (646) 277-1254
Partner, ICR INC
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