FT.LAUDERDALE, FL --  October 19th, 2015 -- InvestorsHub NewsWIre -- Santo Mining Corporation DBA: Cathay Lifestyle Brands of Asia (OTCQB:SANP), (the "Company"), announces today it has executed an agreement with the Ligero Group of China which owns and operates the Ligero Pipe & Cigar House franchise, with 15 cigar stores in China and a pipe and cigar club with over 50,000 members.  This agreement will be the largest to date for the company; included in this agreement are consulting pipe and cigar sales services, cigar education and cigar events that the company will develop exclusively for the Ligero Group of China. 

Franjose Yglesias, CEO of SANP Cathay Lifestyle Holding, Inc., commented, “This agreement is clearly an indication on the growth of the luxury cigar lifestyle in China.  This further establishes the self-sufficient nature of Cathay. With our lifestyle branding consulting and education cigar services we are at the forefront of this expanding market.” 

Steve Sun, Deputy General Manager of Ligero Group of China commented, “Working with Cathay Lifestyle Brands, gives our company a distinctive and unique market advantage.  The experience they bring in the non-Cuban cigar industry here in China, cigar events and the cigar education seminars, makes us very optimistic to be the leaders in the industry. We see the cigar market further expanding in 2016 to be the best year in our history. Partnering with Cathay Lifestyle Brands increases our customer base and brings a great potential to our bottom line.  Our goal is to be the go to cigar store of China.”  

Matthew Arnett, CMO of SANP Cathay Lifestyle Holding, Inc., commented, “This step is one of the single most significant moments in the cigar history of China, as there is a vacuum in the market for high-quality non-Cuban cigars. With this agreement, we have now gained access to not only brick and mortar locations, but an overwhelming base of ecommerce and social media customers. Couple this with our expertise in cigar lifestyle events and education programs, we see 2016 being our largest year for cigar sales to date in China. The Chinese cigar market is worth over $10 billion dollars annually, and we are driven to carve our slice of this market.”

About SANP
Cathay Lifestyle Holdings Inc., we are a lifestyle brand integration, marketing, design, development, education and consultant for high value sales channel of luxury lifestyle products in the leisure and entertainment sector.  We have a diverse portfolio of licensed brands as well as a wide range of product categories.  Our partners include, membership clubs, golf clubs, financial services groups, nightclubs, restaurants, lounges, sports bars, KTV’s, Duty Free Stores, e-commerce channels and direct to consumers B2C across Asia.  Our services embody the interests, attitudes, and opinions of an elite group of consumers that embrace a particular culture. Our Lifestyle brands seek to inspire, guide, and motivate people, with the goal of our products contributing to the definition of the consumer's way of life. We operate off the ideology that we must attract and connect people and brands to ultimately spur,  set and create new social phenomenon’s.

FORWARD LOOKING STATEMENT This press release contains certain "forward-looking" statements, as defined in the United States Private Securities Litigation Reform Act of 1995 that involve a number of risks and uncertainties. Statements, which are not historical facts, are forward-looking statements. The Company, through its management, makes forward-looking public statements concerning its expected future operations, performance and other developments. Such forward-looking statements are necessarily estimates reflecting the Company's best judgment based upon current information and involve a number of risks and uncertainties, and there can be no factors that could cause actual results to differ materially from those estimated by the Company. They include, but are not limited to, the Company's ability to develop operations, the Company's ability to consummate and complete the acquisition, the Company's access to future capital, the successful integration of acquired companies, government regulation, managing and maintaining growth, the effect of adverse publicity, litigation, competition, sales and other factors that may be identified from time to time in the Company's public announcements.

 

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