Santo Mining Corporation lands largest agreement year to date.
October 19 2015 - 9:45AM
InvestorsHub NewsWire
FT.LAUDERDALE, FL -- October 19th, 2015 -- InvestorsHub
NewsWIre -- Santo Mining Corporation DBA: Cathay Lifestyle Brands
of Asia (OTCQB:SANP),
(the "Company"), announces today it has executed an agreement with
the Ligero Group of China which owns and operates the Ligero Pipe
& Cigar House franchise, with 15 cigar stores in China and a
pipe and cigar club with over 50,000 members. This agreement
will be the largest to date for the company; included in this
agreement are consulting pipe and cigar sales services, cigar
education and cigar events that the company will develop
exclusively for the Ligero Group of China.
Franjose Yglesias, CEO of SANP Cathay Lifestyle Holding, Inc.,
commented, “This agreement is clearly an indication on the growth
of the luxury cigar lifestyle in China. This further
establishes the self-sufficient nature of Cathay. With our
lifestyle branding consulting and education cigar services we are
at the forefront of this expanding market.”
Steve Sun, Deputy General Manager of Ligero Group of China
commented, “Working with Cathay Lifestyle Brands, gives our company
a distinctive and unique market advantage. The experience
they bring in the non-Cuban cigar industry here in China, cigar
events and the cigar education seminars, makes us very optimistic
to be the leaders in the industry. We see the cigar market further
expanding in 2016 to be the best year in our history. Partnering
with Cathay Lifestyle Brands increases our customer base and brings
a great potential to our bottom line. Our goal is to be the
go to cigar store of China.”
Matthew Arnett, CMO of SANP Cathay Lifestyle Holding, Inc.,
commented, “This step is one of the single most significant moments
in the cigar history of China, as there is a vacuum in the market
for high-quality non-Cuban cigars. With this agreement, we have now
gained access to not only brick and mortar locations, but an
overwhelming base of ecommerce and social media customers. Couple
this with our expertise in cigar lifestyle events and education
programs, we see 2016 being our largest year for cigar sales to
date in China. The Chinese cigar market is worth over $10 billion
dollars annually, and we are driven to carve our slice of this
market.”
About SANP
Cathay Lifestyle Holdings Inc., we are a lifestyle brand
integration, marketing, design, development, education and
consultant for high value sales channel of luxury lifestyle
products in the leisure and entertainment sector. We have a
diverse portfolio of licensed brands as well as a wide range of
product categories. Our partners include, membership clubs,
golf clubs, financial services groups, nightclubs, restaurants,
lounges, sports bars, KTV’s, Duty Free Stores, e-commerce channels
and direct to consumers B2C across Asia. Our services embody
the interests, attitudes, and opinions of an elite group of
consumers that embrace a particular culture. Our Lifestyle brands
seek to inspire, guide, and motivate people, with the goal of our
products contributing to the definition of the consumer's way of
life. We operate off the ideology that we must attract and connect
people and brands to ultimately spur, set and create new
social phenomenon’s.
FORWARD LOOKING STATEMENT This press release contains certain
"forward-looking" statements, as defined in the United States
Private Securities Litigation Reform Act of 1995 that involve a
number of risks and uncertainties. Statements, which are not
historical facts, are forward-looking statements. The Company,
through its management, makes forward-looking public statements
concerning its expected future operations, performance and other
developments. Such forward-looking statements are necessarily
estimates reflecting the Company's best judgment based upon current
information and involve a number of risks and uncertainties, and
there can be no factors that could cause actual results to differ
materially from those estimated by the Company. They include, but
are not limited to, the Company's ability to develop operations,
the Company's ability to consummate and complete the acquisition,
the Company's access to future capital, the successful integration
of acquired companies, government regulation, managing and
maintaining growth, the effect of adverse publicity, litigation,
competition, sales and other factors that may be identified from
time to time in the Company's public announcements.
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