TIDMGAME
American Casino & Entertainment Properties selects GAN for
Simulated GamingT website in the United States
Major Client win for GAN in Nevada
ISE: GAME LSE: GAME
London & Dublin | October 9, 2015: GameAccount Network plc
("GAN" or the "Company"), an award-winning developer and supplier
of enterprise-level B2B internet gaming software, services and
online gaming content in the United States, announces a partnership
with American Casino & Entertainment Properties LLC ("ACEP") to
launch a Simulated GamingT online experience for new customers and
existing patrons nationwide in the United States.
ACEP owns and operates four gaming and entertainment properties
in Clark County, Nevada:
-- Stratosphere Casino, Hotel & Tower, a destination resort featuring one
of the most recognizable landmarks on the Las Vegas Strip;
-- Arizona Charlie's Decatur and Arizona Charlie's Boulder;
-- Two off-Strip casinos, primarily serving residents of Las Vegas; and
the Aquarius Casino Resort in Laughlin, Nevada, caters to
Laughlin
visitors and residents.
Highlights
-- First major Las Vegas land-based casino client of Simulated GamingT
-- Fifth major commercial US casino operator to adopt the Simulated
GamingT solution from GAN. It will also be integrated with
the
casino's land-based loyalty program reliant upon the Company's
unique
patented iBridge FrameworkT technology
-- ACEP operates four casino properties located in Nevada including the
world-famous destination 'Stratosphere' casino property situated
on
the northern end of the Las Vegas Strip
-- Proves the demand for Simulated GamingT in the Nevada local &
destination US market in the continued absence of
intra-State
regulation of real money Internet casino
-- Launch of Simulated GamingT website and accompanying mobile Apps
anticipated before year-end 2015
-- Simulated GamingT is the innovative Internet gaming service designed
by GAN specifically for land-based US casinos to launch in
advance of
prospective regulation, offering a gaming-as-entertainment
consumer
website and mobile Apps enabled with unique monetization
features such
as real-time Slot Tournaments and a compelling Internet gaming
content
portfolio of over 200 casino slot, table and skill-based
games,
including poker, backgammon, gin rummy, poker dice and
blackjack
tournaments
Dermot Smurfit, CEO of GAN commented:
"Breaking into the Las Vegas casino market has remained a
priority for GAN in 2015, supported by my own move to Las Vegas
earlier this year. We're delighted to partner with ACEP to bring
their local casinos and the major destination casino 'Stratosphere'
online nationwide in the United States. We believe Simulated Gaming
is the right opportunity for major land-based Nevada casino
operators seeking to extend their business and patron relationship
online and take market share in the highly competitive Las Vegas
gaming market."
Alec Driscoll, Director of Gaming Development at ACEP
commented:
"The team at GAN has demonstrated their ability to execute
swiftly to bring us online, the power of their technical platform
and the merits of their Simulated GamingT model supported by Slot
Tournaments, a wide range of games and their patented approach to
driving increased visitation on-property. ACEP will have the
opportunity to launch Simulated GamingT online this Winter, before
year's end."
FAQ's about GAN's Simulated GamingT
-- Launched in the US by GAN in January 2014, Simulated GamingT has been
proven to monetize Internet traffic to existing websites
operated by
land-based US casinos with average revenue per daily active
user
(ARPDAU) of $2.75 in 2014 and $2.82 in H1 2015, as against an
original
estimate of $0.60, greatly exceeding equivalent numbers reported
by
Social Casino operators on Facebook
-- Supported by 41 months' operating data across three (3) major US
casino's deployments, Simulated GamingT is now proven to
drive
increased visitation on-property and in 2014 delivered on
average a
28% uplift in on-property theoretical win from increased
visitation by
existing patrons who also engage with Simulated GamingT
online
-- US casino operators report up to 50% of their surveyed casino patrons
are already engaged in playing Social Casinos on Facebook.
Simulated
GamingT enables land-based US casinos access to the Social
Casino
market worth an estimated $1.3bn per annum in the United States
in
2015 and is proven to increase property visitation among
existing
patrons, reactivate lapsed patrons bringing them back
on-property and
drive acquisition of new patrons from outside the typical
drive
distance to the propertywww.GAN.com
For further information please contact:
GAN FTI Consulting
Dermot Smurfit Mark Kenny/Jonathan Neilan
Chief Executive Officer
+44 (0) 20 7292 6262 +353 1 6633686
dsmurfit@GAN.com gameaccount@fticonsulting.com
Davy
John Frain / Roland French
+353 1 679 6363
GAN | Overview
GAN is a leading developer and supplier of enterprise-level
Business to Business gaming software systems and online gaming
content. GAN is listed on the ESM Market of the Irish Stock
Exchange and the AIM Market of the London Stock Exchange under the
ticker: GAME
The Company has developed an Internet gaming enterprise software
system, GameSTACKT, which it licences to online and land-based
gaming operators as a turn-key technology solution for both
regulated real-money and simulated online gaming. The Internet
Gaming System, developed in London under a UK Gaming Commission
licence, is certified to the highest technical standards currently
required by gaming regulators.
GAN is also a leading developer of proprietary online games with
a complementary business converting offline casino slot machines
and table games into online equivalents on behalf of major
land-based slot machine manufacturers including Aristocrat, Konami,
Multimedia Games, Incredible Technologies, GamoMat, Reel Time
Gaming, High Flyer Games, DEQ Systems Corp (EZ BACCARAT®) and
Ainsworth.
GAN has an established business in Europe, licensing gaming
content to UK, Spanish and Italian gaming operators including
Bet365, William Hill, Rank, Lottomatica, Sisal MatchPoint and
SNAI.
In the United States, GAN has partnered with Betfair Plc to
provide its Internet Gaming System following the introduction of
regulated real-money online gaming in New Jersey in November 2013.
In New York, GAN has launched a Simulated GamingT website via
www.EmpireCityCasino.com in September 2014. In Pennsylvania, GAN
launched a Simulated GamingT website www.ParxOnline.com in March
2015 with on-property real money mobile gaming anticipated in 2015.
In March 2015 Maryland Live! Casino in Maryland chose GAN to
upgrade their existing free-to-play website to a monetized
Simulated GamingT website, launched in July 2015. In September 2015
major Californian Tribal casino operator San Manuel chose GAN's
Simulated GamingT launching in fall of 2015.
In Australia, GAN has partnered with and launched for a
consortium of land-based gaming venue operators the
www.Club8Casino.com.au Simulated GamingT website.
View source version on businesswire.com:
http://www.businesswire.com/news/home/20151009005622/en/
This information is provided by Business Wire
(END) Dow Jones Newswires
October 09, 2015 10:37 ET (14:37 GMT)
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