Santo Mining Corporation/Cathay Cigars of Asia Announces New Chief Marketing Officer
September 15 2015 - 10:18AM
InvestorsHub NewsWire
FT. LAUDERDALE, FL -- September 15th,
2015 -- InvestorsHub NewsWire -- Santo Mining Corporation/Cathay
Cigars of Asia (OTCQB:SANP),
(the "Company"), announced the key appointment of Mr. Matthew
Arnett as the company’s Chief Marketing Officer CMO. Mr. Arnett
will be tasked with building market awareness to the luxury cigar
brands in China, and developing multi-national brand awareness
events in China. Mr. Arnett comes to us from Street Hustle
Promotions, a China-based brand event management company, where he
held the position of Founder and CEO, before the successful
acquisition by a private Chinese media company, late last
year.
Mr.
Arnett, a MBA graduate, has been published on Journal of Economics
and Science for China University Of Economics and Business. A
recipient of the China Business Scholar government scholarship with
Ivy League education, Mr. Arnett has over 10 years of marketing and
business experience in China. He has been influential in molding
and shaping the event, entertainment and nightlife industry
throughout China.
Mr.
Arnett has been a producer, strategist and marketing consultant,
working with clients such as Coca Cola, Mercedes Benz, Hilton,
Hyatt, Apple, Swire Group, Marlboro, Chivas, Absoult Vodka, Cohiba
Cigars and many others. Involved in some of the most
high-profile events in entertainment, both in the
China and abroad, Mr. Arnett has produced live events featuring
musical performances by today’s most popular artists as well as
legendary Grammy winners. These artists include Kanye West, Usher,
Akon, Pitbull, The Black Eyed Peas, Sean Kingston, Ludacris, 30
Seconds to Mars, Grandmaster Flash, Mary J. Blige, John Legend, Lil
Jon, Fat Joe, Ying Yang Twins and more.
Mr.
Yglesias, CEO of Cathay Cigars of Asia stated, “Cigars are a
lifestyle brand, and no one knows more about life style brands than
Mr. Arnett. He has a global understanding and marketing
experience in the development of lifestyle and luxury brands for
the Chinese market, which will make him an indispensable addition
to our team.” Additionally Mr. Arnett commented, “By
developing brand awareness, coordinating strategic brand events and
co-branding cigars with the high-end luxury brands, it will insure
a targeted approach in increasing sales, our projections for year
end 2016 are to be at $5,000,000 in revenue.”
About Cathay Cigars of Asia
Cathay Cigars of Asia (http://www.cathaycigars.com/), is the first and only
one-stop online cigar distributor in Asia, we offer all major cigar
brands such as Arturo Fuente, Macanudo, Romeo y Julieta, Rocky
Patel, Oliva, CAO, Graycliff, Drew Estate, Diesel, Alec Bradley,
Cohiba, Gurkha and much much more. The company has developed
a Chinese social media brand awareness marketing program for cigar
manufactures with access to over 5 million cigar aficionados in
China. We also own and operate (http://www.cigars.cn.com/) which will be a Chinese
cigar education, marketing and virtual cigar humidor for cigar
lovers alike. Sales are generated via social media and cigar events
promoting sales on our online multi-lingual/multi-currency
ecommerce platform (http://www.mrcigar.asia/).
FORWARD LOOKING STATEMENT This press release
contains certain "forward-looking" statements, as defined in the
United States Private Securities Litigation Reform Act of 1995 that
involve a number of risks and uncertainties. Statements, which are
not historical facts, are forward-looking statements. The Company,
through its management, makes forward-looking public statements
concerning its expected future operations, performance and other
developments. Such forward-looking statements are necessarily
estimates reflecting the Company's best judgment based upon current
information and involve a number of risks and uncertainties, and
there can be no factors that could cause actual results to differ
materially from those estimated by the Company. They include, but
are not limited to, the Company's ability to develop operations,
the Company's ability to consummate and complete the acquisition,
the Company's access to future capital, the successful integration
of acquired companies, government regulation, managing and
maintaining growth, the effect of adverse publicity, litigation,
competition, sales and other factors that may be identified from
time to time in the Company's public
announcements.
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