GAME Gameaccount

 
TIDMGAME 
 
 

GameAccount Network Re-Branding to GAN

Brand evolution reflects continued Success providing Enterprise-level Internet Gaming Solutions in the United States

ISE: GAMELSE: GAME

London & Dublin | September 8, 2015: GameAccount Network plc ("GameAccount Network", "GAN" or the "Company"), an award-winning developer and supplier of enterprise-level B2B internet gaming software, services and online gaming content in the United States, announces the evolution of it corporate brand to 'GAN' effective from tomorrow, September 9, 2015.

The evolution from GameAccount Network to GAN is consistent with the Company's established position as a cutting-edge Internet gaming technology business. The Company commences trading as 'GAN' immediately and will launch its new-look logo and design schema tomorrow, September 9, 2015 at eGaming Review North America's "Power50" Internet gaming conference at Pelican Hill hotel, Newport Beach, California.

Highlights

 
 
    -- GAN is the industry's commonly-adopted acronym for 'GameAccount 

Network' in the United States

where the Company has been focused on bringing land-based US casino

operators online since 2011

 
    -- Re-brand to GAN and accompanying launch of our new website www.GAN.com 

reflects the values and commitment of a cutting-edge Internet gaming

technology company delivering Regulated Internet gaming, Simulated

Gaming and Casual Mobile Gaming principally to land-based casino

operators in the United States

 
    -- New-look trademarks, logo mark and brand identity being fully 

showcased at Global Gaming Expo (G2E) in Las Vegas where the Company

is exhibiting (Stand 1416) September 29, September 30 & October 1, 2015

 
    -- The Company will shortly migrate its corporate website, www.GameAccountNetwork.com 

to www.GAN.com

together with all business email addresses, effective from the

commencement of G2E on September 29, 2015

 
    -- The Company's sub-brands including Simulated GamingT, SENSE3T, 

GameSTACKT and iBridge FrameworkT will continue to be supported

Dermot Smurfit, Chief Executive Officer of GAN commented:

"GAN has been our adopted acronym in the United States for years. Effective immediately we become GAN as a Company and from G2E later this month we will also become GAN.com. The three-letter domain name GAN.com better-reflects our corporate identity as a highly specialist B2B Internet gaming technology company which is uniquely focused on bringing land-based casinos online and supporting them in the competitive online operating environment with a wide range of support services. The GAN brand is already a valuable asset and will become increasingly important over time as we continue to expand our market share in the United States and other selected land-based casino markets worldwide."

Dana Takrudtong, Vice President Sales & Marketing of GAN commented:

"We're excited to show GAN's new brand identity at the Power 50 event and again to the whole Industry at G2E. We strongly believe GAN already reflects the values inherent in our well-earned reputation as the market-leading specialist B2B-only team capable of delivering your land-based casino online here in the United States. Our reputation for integrity, technical capability and independence in this market in reinforced by our reputation for on-time delivery of complex technical platforms, websites, Apps and more. If anyone can, GAN can ..."

FAQ's about GAN'sSimulated GamingT

 
 
    -- Simulated GamingT is the innovative Internet gaming service designed 

by GameAccount Network specifically for land-based US casinos to

launch in advance of prospective regulation, offering a gamin

g-as-entertainment consumer website and mobile Apps enabled with

unique monetization features such as real-time Slot Tournaments and a

compelling Internet gaming content portfolio including many genuine US

casino slots direct from the real gaming floors of US casinos in total

comprising over 200 casino slot, table and skill-based games,

including poker, backgammon, gin rummy, poker dice and blackjack

tournaments

 
    -- Launched in the US by GameAccount Network in January 2014, Simulated 

GamingT has been proven to monetize Internet traffic to existing

websites operated by land-based US casinos with average revenue per

daily active user (ARPDAU) of $2.75 in 2014, as against an original

estimate of $0.60, greatly exceeding equivalent numbers reported by

Social Casino operators on Facebook

 
    -- Supported by 33 months of operating data across four (4) major US 

casino's deployments, Simulated GamingT is now proven to drive

increased visitation on-property and in 2014 delivered on average a

28% uplift in on-property theoretical win from increased visitation by

existing patrons who also engage with Simulated GamingT online

 
    -- US casino operators report up to 50% of their surveyed casino patrons 

are already engaged in playing Social Casinos on Facebook. Simulated

GamingT enables land-based US casinos access to the Social Casino

market worth an estimated $1.3bn per annum in the United States in

2015 and is proven to increase property visitation among existing

patrons, reactivate lapsed patrons bringing them back on-property and

drive acquisition of new patrons from outside the typical drive

distance to the propertywww.GameAccountNetwork.comwww.GAN.com

(from September 29, 2015)

For further information please contact:

GANFTI Consulting

Dermot Smurfit Mark Kenny/Jonathan Neilan

Chief Executive Officer

+44 (0) 20 7292 6262 +353 1 6633686

dsmurfit@GameAccountNetwork.comgameaccount@fticonsulting.com

Davy

John Frain / Roland French

+353 1 679 6363

GAN | Overview

GAN is a leading developer and supplier of enterprise-level Business to Business gaming software systems and online gaming content. GAN is listed on the ESM Market of the Irish Stock Exchange and the AIM Market of the London Stock Exchange under the ticker: GAME

The Company has developed an Internet gaming enterprise software system, GameSTACKT, which it licences to online and land-based gaming operators as a turn-key technology solution for both regulated real-money and simulated online gaming. The Internet Gaming System, developed in London under a UK Gaming Commission licence, is certified to the highest technical standards currently required by gaming regulators.

GAN is also a leading developer of proprietary online games with a complementary business converting offline casino slot machines and table games into online equivalents on behalf of major land-based slot machine manufacturers including Aristocrat, Konami, Multimedia Games, Incredible Technologies, GamoMat, Reel Time Gaming, High Flyer Games, DEQ Systems Corp (EZ BACCARAT®) and Ainsworth.

GAN has an established business in Europe, licensing gaming content to UK, Spanish and Italian gaming operators including Bet365, Rank, Lottomatica, Sisal MatchPoint and SNAI.

In the United States, GAN has partnered with Betfair Plc to provide its Internet Gaming System following the introduction of regulated real-money online gaming in New Jersey in November 2013. In New York, GameAccount Network has launched a Simulated GamingT website via www.EmpireCityCasino.com in September 2014. In Pennsylvania, GAN launched a Simulated GamingT website www.ParxOnline.com in March 2015 with on-property real money mobile gaming anticipated in 2015. In September 2014 an undisclosed multi-State US casino operator chose GAN's Simulated GamingT launching in 2015. In March 2015 Maryland Live! Casino in Maryland chose GAN to upgrade their existing free-to-play website to a monetized Simulated GamingT website, launched in early August 2015. Also in August 2015 major Californian Tribal casino operator San Manuel chose GAN's Simulated GamingT launching in September 2015.

In Australia, GAN has partnered with and launched for a consortium of land-based gaming venue operators the www.Club8Casino.com.au Simulated GamingT website.

View source version on businesswire.com: http://www.businesswire.com/news/home/20150908005816/en/

 
This information is provided by Business Wire 
 
 

(END) Dow Jones Newswires

September 08, 2015 07:00 ET (11:00 GMT)