BOULDER, Colo., Aug. 13, 2015 /PRNewswire/ -- Celestial
Seasonings®, a brand of The
Hain Celestial Group, Inc. (NASDAQ: HAIN) and a leader in
the specialty tea category, has unveiled its fresh new brand look
and feel–including refreshed tea packaging that highlights the
brand's heritage and a new, contemporary logo.
"We're excited to introduce our refreshed packaging to consumers
since we think the new boxes are an even better reflection of the
Celestial Seasonings® goodness inside," said Tom Arcuri, vice president of sales and
marketing at Celestial Seasonings, Inc. "We kept the elements that
our consumers loved from our previous boxes and built upon them to
appeal to an even wider audience."
The refreshed packaging blends many of the heritage elements for
which the brand is known–including commissioned tea box art
featuring iconic characters like Sleepytime® Bear–with a
contemporary design. Consumers will find the same high-quality teas
inside–the brand has not changed any of its recipes and continues
to source its ingredients and blend its teas according to its
strict "Blended With Care: From Seed to Sip" standard for purity
and quality.
Celestial Seasonings maintains its strong belief in social
responsibility, so its refreshed packaging will continue to feature
an earth-friendly design. The brand's cartons are still
biodegradable and recyclable, and its signature tea bag omits
strings, staples and individual wrappers–saving 3.5 million pounds
of material from landfills every year.
The first Celestial Seasonings teas in refreshed packaging are
available on store shelves now, with the full new shelf set
expected to be in place by the fall. All items will also available
at the Celestial Seasonings Online Store.
Celestial Seasonings, Inc.
For more than 40 years, Celestial Seasonings, Inc. (a subsidiary
of The Hain Celestial Group, Inc., NASDAQ: HAIN) has created
delicious specialty teas that are good for you and good for the
world. The brand currently offers more than 70 unique varieties of
herbal, green, black, wellness, Rooibos and chai teas, as well as
ready-to-drink beverages like organic Kombucha and tea lattes.
Each blend is expertly crafted from the finest herbs,
teas, spices and botanicals, and is presented in packaging adorned
with the beautiful imagery and inspiring words that are part of the
brand's heritage. From calming and relaxing to refreshing and
rejuvenating to everyday wellness support, there's a Celestial
Seasonings® product for any mood, any moment, any time
of day. For more information, visit celestialseasonings.com or
facebook.com/CelestialSeasonings.
The Hain Celestial Group, Inc.
The Hain Celestial Group (NASDAQ: HAIN), headquartered in
Lake Success, NY, is a leading
organic and natural products company with operations in
North America, Europe and India. Hain Celestial
participates in many natural categories with well-known brands that
include Celestial Seasonings®, Earth's Best®,
Ella's Kitchen®, Terra®, Garden of
Eatin'®, Sensible Portions®, Health
Valley®, Arrowhead Mills®,
MaraNatha®, SunSpire®, DeBoles®,
Casbah®, Rudi's Organic Bakery®, Gluten Free
Café™, Hain Pure Foods®,
Spectrum®, Spectrum Essentials®, Walnut Acres
Organic®, Imagine®, Almond Dream®,
Rice Dream®, Soy Dream®, WestSoy®,
The Greek Gods®, BluePrint®,
FreeBird®, Plainville Farms®,
Empire®, Kosher Valley®, Yves Veggie
Cuisine®, Europe's
Best®, Cully & Sully®, New Covent Garden
Soup Co.®, Johnson's Juice Co.®, Farmhouse
Fare®, Hartley's®, Sun-Pat®,
Gale's®, Robertson's®, Frank Cooper's®, Linda McCartney®, Lima®, Danival®, Joya®
Natumi®, GG UniqueFiber®, Tilda®,
JASON®, Avalon Organics®, Alba Botanica®, Live
Clean® and Queen
Helene®. Hain Celestial has been providing
A Healthier Way of Life™ since 1993. For more
information, visit www.hain.com.
©2015 Celestial Seasonings, Inc. All rights
reserved.
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SOURCE The Hain Celestial Group, Inc.