Insights Regarding Viggle’s Automation Platform to Be Featured in VentureBeat Webinar
July 29 2015 - 8:00AM
Business Wire
As Viggle Approaches 10 Million User Mark
Platform Reach and Value to Advertisers Increases
User Traction Underscores Ongoing
Cord-Cutting Trend and Increasing Importance of Rewards
Programs
As Viggle Inc. (NASDAQ:VGGL), the entertainment marketing and
rewards platform, approaches the 10 million user mark in Viggle app
downloads, VentureBeat will feature Julie Gerola, Senior Vice
President of Marketing and Rewards, with others in a live panel
webinar on Thursday, July 30 at 10:00 AM Pacific, 1:00 PM Eastern.
Register here for free.
Viggle was also just featured in an article by Venture Beat
titled: Mobile Marketing Automation PT V: Getting Right Time, Right
Place Right which can be accessed at:
http://venturebeat.com/2015/07/27/mobile-marketing-automation-pt-v-getting-right-time-right-place-right-webinar/
Gerola will likely discuss the fact that consumers increasingly
want to watch and listen to content at their convenience or
on-demand: Viggle’s growing number of users reflects both this
trend and the strength as well as timeliness of Viggle’s offering
that bridges the needs of advertisers and consumers.
According to a report from U.K. media regulator, Ofcom, people
age 16 to 24 watch only about 50 percent of the TV programming they
consume live, with most of the remaining 50 percent viewed online.
A study conducted by Nielsen and YuMe found that 92 percent of U.S.
millennials use a second screen while watching TV, with 47 percent
simultaneously accessing further information about the TV content
they are watching.
At the same time, consumer interest in loyalty or rewards
programs also continues to rise. Business Insider recently reported
that from 2008 to 2012, U.S. loyalty memberships increased by 10
percent per annum, reaching 23 memberships per household in 2012. A
recent McKinsey study of 55 North American and European publicly
traded companies showed that market capitalizations for companies
with strong loyalty programs outpaced those of companies that do
not offer or emphasize a rewards program.
As recently reported by the Company, 600,000 new users
registered on the Viggle platform during its fiscal fourth quarter,
bringing net registered users to more than 9.5 million at the end
of June 2015. Subsequently, the Company has continued to grow its
user base and is now approaching 10 million users. By the end of
the fiscal fourth quarter, Viggle’s net registered user base had
increased by 78 percent compared to the 5.4 million at the end of
June 2014. These metrics prompted the Company’s recent announcement
that it expects Fiscal 2015 revenue to increase by roughly 42
percent year-over-year to $25.6 million.
As of June 30, 2015, Viggle users have cumulatively checked into
more than 504 million TV programs. This compares to more than 478.1
million TV programs as of March 31, 2015 and 379.5 million as of
March 2014. Viggle users have cumulatively matched more than 188
million songs using the Viggle Music service, up from more than
146.5 million songs as of March 31, 2015 and more than 26.0 million
songs as of March 31, 2014.
Importantly, Viggle members continue to spend more than an hour
with the Company’s app each time they engage. This is another
metric that the Company believes makes its growing user base an
attractive platform for advertisers.
About Viggle
Viggle is an entertainment marketing and rewards platform whose
app rewards its members for watching TV shows and discovering new
music. The Viggle Platform had an average monthly total reach of
23.6 million for the three months ended June 30, 2015, including
nearly 10 million Viggle registered users. Since its launch, Viggle
members have redeemed over $26 million in rewards for watching
their favorite TV programs and listening to music. Members can use
Viggle’s store, accessible through the Viggle app or on Viggle.com,
to redeem their Viggle Points for TV show, movie, and music
downloads. In addition, Viggle operates Wetpaint, which offers
entertainment and celebrity news online; NextGuide, maker of
technology that helps consumers search for, find, and set reminders
for TV shows and movies; and Choose Digital, a digital marketplace
platform that allows companies to incorporate digital content into
existing rewards and loyalty programs in support of marketing and
sales initiatives. For more information, visit
www.viggle.com or follow us on Twitter @Viggle.
Safe Harbor Statement
This press release may contain forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended, and as defined in the U.S. Private Securities Litigation
Reform Act of 1995. These forward-looking statements involve
inherent risks and uncertainties that could cause actual results to
differ materially from those projected or anticipated. All
information provided in this press release is as of the date of
this release. Except as required by law, Viggle Inc. undertakes no
obligation to update or revise publicly any forward-looking
statements, whether as a result of new information, future events
or otherwise, after the date on which the statements are made or to
reflect the occurrence of unanticipated events.
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version on businesswire.com: http://www.businesswire.com/news/home/20150729005515/en/
Investor Relations:Viggle Inc.John C. Small,
646-738-3220CFOjohn@viggle.comorMedia:Dian Griesel
InternationalLaura Radocaj, 212-825-3210lradocaj@dgicomm.com