Avanzar Acquires Distribution Contract for Outlaw Energy
May 18 2015 - 9:30AM
Avanzar Sales and Distribution, a subsidiary of Level 5 Beverage
Company (Level 5) and Level 5's parent company, Minerco Resources,
Inc. (OTC:MINE), announced that it finalized the partnership to
become the official distributor for 9 out of 10 Southern California
Counties for Outlaw Energy in the Southern California region.
Outlaw Energy was established by Lance Collins, founder of
successful beverage brands including FUZE, NOS Energy, Body Armor,
and CORE Naturals.
"The energy drink category is one of the most attractive
segments in the beverage space given its fast growth and high
margin. It's about $10.2 billion or about 8 percent of the total
liquid refreshment beverages (LRB) in the US and has generated a
robust 25.2% average volume growth rate over the past 10 years, far
surpassing every other beverage category," said Collins. "We are
thrilled about the potential of our brand, Outlaw Energy, and the
partnership with Bill Juarez and his Avanzar team. They are well
recognized as long-time experts in the energy drink category as
well as experienced brand builders."
Avanzar is a leading full service broker and distributor of
world-class consumables and products. With a current client base of
over 5,300 retail locations, Avanzar will be responsible for the
sales and distribution of Outlaw Energy to retailers within
Southern California from Santa Barbra to San Diego.
"We are delighted to begin our partnership with Outlaw Energy
and very eager to roll the product into our network and our
recently launched Merchandising and Sampling Department," said Bill
Juarez, the President of Avanzar. "Lance Collins is one of the
foremost beverage innovators of the past 20 years with a near
flawless track record of success. His newest offering, Outlaw
Energy, is an impressive new brand within a proven category, and we
are confident we will see this product do well in the SoCal Market
this summer."
"This is an extraordinary and significant partnership for our
company and is made possible by Bill Juarez and the Avanzar team,"
said V. Scott Vanis, Minerco's Chairman and CEO. "Between Lance
Collins' expertise and indisputable success in the beverage space
and Avanzar's proven ability to nurture emerging beverage brands,
we are confident Outlaw Energy will reach shelves at an aggressive
pace."
About Outlaw Energy
Outlaw Energy taste great, contain caffeine and 100% RDI of
complex B vitamins coupled with other ingredients to give the
product a powerful functional benefit. The Outlaw trademark brings
cutting edge branding and marketing to the energy drink business.
The Company's strategy is to create an outdoor/country heartland
life style utilizing a country music platform.
www.drinkoutlaw.com
About Avanzar
Headquartered in Brea, California, Avanzar Sales and
Distribution specializes in working with early stage, fast moving
consumer brands to develop and implement sales and distribution
strategies. The Company operates a full service brokerage, which
includes account management, trade development and logistics
services as well as in house DSD operations throughout Southern
California. Avanzar distributes products to some of the most
trusted retailers in the United States, including Kroger,
Albertsons, HEB, Golub (Price Chopper), Whole Foods, Walgreens,
7-Eleven, Tesoro, Circle K, Chevron, Kmart, Walmart, Stater Bros.,
Gelson's and Winco. www.avanzarsales.com
About Minerco Resources, Inc.
Minerco Resources, Inc. (OTC:MINE) is an emerging growth company
specializing in the food and beverage industry. Its portfolio
of companies include Level 5 Beverage Company, Inc. (Level 5),
Avanzar Sales & Distribution, LLC and The Herbal Collection™.
Level 5 is a specialty beverage company that develops, produces,
markets and distributes a diversified collection of
forward-thinking, healthful consumer brands. Level 5 brands include
VitaminFIZZ®, Vitamin Creamer® and Island Style™.
http://minercoresources.com
Public Disclosure
Details of the Company's business, finances and agreements can
be found as part of the Company's continuous public disclosure as a
fully reporting issuer under the Securities Exchange Act of 1934
filed with the Securities and Exchange Commission's ("SEC") EDGAR
database. For more information, please
visit: http://www.minercoresources.com. The above statements
have not been evaluated by the Food and Drug Administration (FDA).
These products are not intended to diagnose, treat, cure or prevent
any disease.
Safe Harbor Statement
This release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Act of 1934 that are based upon current
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future events. Although we believe that the expectations and
assumptions upon which they are based are reasonable, we can give
no assurance that such expectations and assumptions will prove to
have been correct. Some of these uncertainties include, without
limitation, the company's ability to perform under existing
contracts or to procure future contracts. The reader is cautioned
not to put undue reliance on these forward-looking statements, as
these statements are subject to numerous factors and uncertainties,
including without limitation, successful implementation of our
business strategy and competition, any of which may cause actual
results to differ materially from those described in the
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CONTACT: Jason Grimley
Spelling Communications
323-309-8714
jasongrimley@spellcom.com
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