NEWARK, N.J., May 4, 2015 /PRNewswire/ -- Inergetics, Inc.
(OTCBB: NRTI), a world-class developer of NSF®
Certified nutritional and consumer health products today announced
the launch of "Always Ready," a national integrated Bikini Ready
advertising campaign to promote its popular women's weight loss
lifestyle products.
The campaign will launch across a variety of cable TV networks,
including MTV, VH1 and Oxygen during primetime, the fringes and
other day parts. Additionally, free-standing inserts (FSIs) with
value saving coupons will be distributed in major U.S. markets in
Sunday newspapers. Event sampling, in-store promotions,
digital and social media will round out the marketing push.
"We continue to support Bikini Ready with national support and
local promotions to drive turns," says Mike James, CEO of
Inergetics. "Our commitment to investing in brand building is
paying off in noteworthy results. Bikini Ready continues to
garner shelf space and consumer relevancy while gaining market
share," James added.
"The new Bikini Ready campaign is just in time for this summer's
peak season and is designed to highlight what it means to 'Always
Be Bikini Ready,' " states Jim Kras,
CMO. "Furthermore, as our business grows, so does our ability
to produce high quality and compelling advertising in a manner that
is tailored to our brands. It's exciting to shoot, edit and
produce videos that showcase our talented creative team."
The "Always Ready" TV campaign was created by Inergetics'
in-house creative department led by Associate Creative Director,
Alexis Graf and Director of Content,
Alexander J. Pappas.
"Always Ready" TV Commercial: https://vimeo.com/126518635
Bikini Ready's complete line of women's weight loss solutions
includes Weight Loss Catalyst® and Cleanse Cleanse
nutritional supplements, as well as Yummy Nutrition Shakes.
Bikini Ready Gummies were launched earlier this year to help
consumers energize workouts, boost metabolism and reduce fatigue.
Bikini Ready products are available at ShopRite, Winn-Dixie, Bi-Lo,
Meijer, Harris Teeter, H-E-B, Ingles
and Harveys, as well as leading e-tailers such as Amazon,
Bulubox.com, LuckyVitamin.com and BodyBuilding.com.
For more information on the full line of Bikini Ready products,
please visit www.bikinireadylifestyle.com.
Inergetics Media Contact
Inergetics
(908) 604-2500 x212
Info@inergetics.com
About Inergetics, Inc.
Inergetics' portfolio of brands
includes: Martha Stewart™ Essentials, a complete line of
NSF® Certified, whole-food-based supplements
created specifically for women; Surgex® Sports
Nutrition, the preferred nutritional supplement of Army Sports;
Bikini Ready®, a leader in active lifestyle solutions;
SlimTrim, the affordable, premium value diet brand;
OmEssentials®, a line of scientifically advanced
nutritional supplements designed to further the health and wellness
of yoga practitioners and active individuals; and
Nulief™, a line of Cannabidiol (CBD)-based nutritional
supplements. Inergetics' brands are available domestically and
internationally at over 20,000 premier locations including Akins,
Bed Bath & Beyond, Bi-Lo, Cardinal Health, Drug Emporium, Fruth
Pharmacy, H-E-B, Harmon, Harris Teeter, Harveys, Ingles, Lewis
Drugs, Meijer, Navarro Pharmacies, Price Chopper, PriceSmart,
Schnucks, ShopRite/Wakefern, Walgreens, Whole Foods and Winn-Dixie
as well as leading e-tailers such as Amazon,
Bodybuilding.com, Bulu Box,
CVS.com, Drugstore.com, iHerb, LuckyVitamin.com, Swanson,
Vitacost and Zulily.
To learn more about Inergetics, visit www.inergetics.com,
and the Inergetics brands' websites
at: www.marthastewartessentials.com, www.surgexsports.com,
www.surgexsportsblitz.com, www.slimtrim1.com, www.slimtrim.net,
www.bikinireadylifestyle.com, www.kahunasands.com,
www.omessentials.com, and www.nuliefcbd.com.
Safe Harbor Statement
This press release contains
"forward-looking statements" within the meaning of Section 27A of
the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934. All statements, other than statements of
historical fact, including, without limitation, those with respect
to the objectives, plans and strategies of Inergetics set forth
herein and those preceded by or that include the words "believes,"
"expects," "given," "targets," "intends," "anticipates," "plans,"
"projects," "forecasts," or similar expressions, are
"forward-looking statements." Although Inergetics' management
believes that such forward-looking statements are reasonable, it
cannot guarantee that such expectations are, or will be, correct.
These forward-looking statements involve a number of risks and
uncertainties, which could cause Inergetics' future results to
differ materially from those anticipated. Inergetics assumes no
obligation to update any of the information contained or referenced
in this press release.
RELATED LINKS
http://www.inergetics.com
SOURCE Inergetics, Inc.