HSNi Cares Announces Partnership With the Alzheimer's Association
May 04 2015 - 11:55AM
HSNi Cares, the philanthropic arm of HSN, Inc. (Nasdaq:HSNI),
announced today details of a partnership with the Alzheimer's
Association® that features a number of the interactive multichannel
retailer's top brands, including HSN, Ballard Designs and
TravelSmith. The campaign is designed to raise funds in support of
the charity and also awareness of this life-changing disease.
In collaboration with Rita Hayworth's daughter, Princess Yasmin
Aga Khan, HSNi Cares partnered with the Alzheimer's Association to
launch a 10-day campaign from May 1 through May 10 to generate
awareness for the disease while raising funds to support the
mission of the Alzheimer's Association. Celebrating Hayworth's life
and paving the way for a stronger understanding of Alzheimer's
disease, all brands will activate engaging campaigns across
television, digital and catalogs.
"The Alzheimer's Association is proud to partner with HSNi Cares
to both raise awareness about Alzheimer's disease and raise
critically needed funds for Alzheimer's care, support and research
programs, said Maria Carrillo, chief science officer, Alzheimer's
Association. "With more than 5 million Americans living with
Alzheimer's disease, and more than 15 million people providing
care, it is important that we all work together to change the
trajectory of this disease and the commitment by HSNi Cares is
greatly appreciated."
A centerpiece of the campaign is a two-hour HSN Cares special on
May 8 at 7 p.m. featuring the launch of the HSN Cares Rita Hayworth
Jewelry Collection, inspired by the legendary actress' classic
favorite pieces.
"HSN Cares is proud to partner with the Alzheimer's Association
and Princess Yasmin to honor the legacy of Rita Hayworth," said
Bill Brand, President, HSN. "We hope to generate widespread
awareness for the Alzheimer's Association, while creating
meaningful connections through the impactful story of Rita
Hayworth's battle with the disease."
Launching on HSN May 8 at 7 p.m., the Rita Hayworth collection
features 25 separate pieces of jewelry designed with influence from
items in Rita's personal collection including: a 20.7ct CZ 3-Stone
Engagement Ring ($49.95), CZ and Cultured Freshwater Pearl Necklace
($199.95), Simulated Emerald Necklace & Earrings Set ($159.95),
23.75ct CZ Marquis and Pave Bracelet ($69.95), and more. Tune
in to HSN on May 8 to hear Princess Yasmin dial into the show and
speak personally about the collection.
HSNi brands Ballard Designs and TravelSmith are also supporting
this important cause by providing their customers the opportunity
to make a donation over the phones and online through May 16.
For more information about the HSNi Cares' Alzheimer's
Association campaign or to donate, please search HSN Cares on
HSN.com or visit BallardDesigns.com or TravelSmith.com.
About HSN, Inc.
HSN, Inc. (Nasdaq:HSNI) is a $3.6
billion interactive multichannel retailer with strong
direct-to-consumer expertise among its two operating segments, HSN
and Cornerstone. HSNi offers innovative, differentiated retail
experiences on TV, online, via mobile devices, in catalogs, and in
brick and mortar stores. HSN, a leading interactive multichannel
retailer which offers a curated assortment of exclusive products
combined with top brand names, now reaches 95 million homes (24
hours a day, seven days a week, live 364 days a
year). HSN.com offers a differentiated digital experience
by leveraging content, community and commerce. In addition to its
existing media platforms, HSN is the industry leader in
transactional innovation, including services such as HSN Shop by
Remote®, the only service of its kind in the U.S., the HSN Shopping
App for mobile handheld devices and HSN on Demand®. Cornerstone
comprises leading home and apparel lifestyle brands including
Ballard Designs®, Chasing Fireflies®, Frontgate®, Garnet Hill®,
Grandin Road®, Improvements® and TravelSmith®. Cornerstone
distributes approximately 325 million catalogs annually, operates
seven separate digital sales sites and operates 11 retail and
outlet stores.
About HSNi Cares
HSNi Cares, the philanthropic arm of HSN, Inc. (Nasdaq:HSNI), is
dedicated to empowering women and helping families in times of need
locally, nationally and globally. Together with trusted
organizations and volunteers we are able to make a difference with
hope, love and support.
About the Alzheimer's Association
The Alzheimer's Association is the world's leading voluntary
health organization in Alzheimer's care, support and research. It
is the largest nonprofit funder of Alzheimer's research. The
Association's mission is to eliminate Alzheimer's disease through
the advancement of research; to provide and enhance care and
support for all affected; and to reduce the risk of dementia
through the promotion of brain health. Its vision is a world
without Alzheimer's. Visit alz.org or call 800.272.3900.
CONTACT: Brad Bohnert
brad.bohnert@hsn.net
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