Omnicom Media Group Signs 2015 Upfront Deal with National CineMedia
March 03 2015 - 12:30PM
Business Wire
Video-Neutral Strategy Puts Cinema in
Premium Video Tier
Omnicom Deal Closes NCM’s 2015 Upfront
Season with a Nearly 100 Percent Increase over Last Year
Omnicom Media Group, the media services division of Omnicom
Group Inc. (NYSE:OMC), has entered into an upfront agreement with
National CineMedia (NCM), America's #1 weekend network, to bring
Omnicom client brands to movie patrons across NCM’s network in
2015.
The deal, which will cover approximately $50 million in
advertising over the next year, is the latest example of Omnicom
Media Group’s video-neutral approach to media buying, placing
cinema in its premium video tier. This landmark upfront buy is
fully integrated to reach moviegoers on-screen, on-site, online and
on mobile devices, and includes NCM’s FirstLook pre-show, Shazam
cinema interactivity, movie theater lobby activations, and online
and mobile video campaigns specifically targeting NCM movie
audiences.
“This represents the continued evolution of our premium video
strategy, and is another step toward ensuring that our clients have
preferred access to a wide range of advertising alternatives,” said
John Swift, CEO, North America Investment of Omnicom Media Group.
“Our clients expect us to identify the best video marketing
options, and cinema fits perfectly into that category. This deal
allowed us to secure some of the best NCM inventory, competitive
pricing and the ability to integrate the big screen into our
clients’ long term marketing plans.”
This 2015 upfront deal is an expansion of Omnicom Media Group’s
successful use of cinema over the years for a wide variety of
clients.
“This expanded relationship with Omnicom Media Group is a sign
of a pivotal shift in the marketplace as we head into our fourth
upfront season,” said Cliff Marks, president of sales and marketing
with NCM. “Cinema is now being recognized as premium video with
high quality content, increasing reach, strong market coverage and
great consumer engagement. “
NCM’s first-ever agency upfront deal with Omnicom Media Group is
the cap to a very successful 2014-15 upfront season, which saw
upfront commitments increase of nearly 100 percent over the prior
year. NCM’s 2015-16 upfront luncheon event will be held on
Wednesday, May 13 at the AMC Loews Lincoln Square movie theater in
New York City.
About Omnicom Media
Group
Omnicom Media Group is the media services division
of Omnicom Group Inc. (NYSE: OMC), the leading global
advertising, marketing and corporate communications company,
providing services to over 5,000 clients in more than 100
countries. Omnicom Media Group includes the full service media
networks OMD Worldwide and PHD Network, leading
global data and analytics company, Annalect; the Accuen
programmatic media platform: global search and social agency
Resolution Media; print and digital media agency Novus; the Optimum
Sports and Fuse sports media and marketing agencies; Outdoor Media
Group; The Content Collective; and direct response
agency Pathway.
About National CineMedia
(NCM)
National CineMedia (NCM) is the #1 weekend network in America
and the largest cinema advertising network reaching moviegoers
on-screen, on-site, online and on mobile devices. NCM offers
captivating entertainment content, national reach and unparalleled
audience engagement across its digital in-theater network of over
20,100 screens in approximately 1,600 theaters in 183 Designated
Market Areas® (49 of the top 50). During 2014, over 700 million
moviegoers attended theaters that exclusively present NCM's
FirstLook pre-show program, including AMC Entertainment Inc.
(NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK), Regal Entertainment
Group (NYSE:RGC), and over 40 other leading regional theater
circuit affiliates. National CineMedia, Inc. (NASDAQ:NCMI) owns a
45.8% interest in, and is the managing member of, National
CineMedia, LLC. For more information, visit www.ncm.com.
(NCMI-A)
NCM Media NetworksAmy Jane Finnerty,
212-931-8117amy.finnerty@ncm.comorLeslie Obletz,
212-931-8119leslie.obletz@ncm.comorOmnicom Media
GroupIsabelle Gauvry,
212-590-7314Isabelle.Gauvry@OmnicomMediaGroup.com
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