Garmin® Announces Sponsorship of Professional Snowboarders and 2015 X-Games Gold Medalists Mark McMorris and Silje Norendal
March 02 2015 - 7:00AM
Business Wire
Garmin International Inc., a unit of Garmin Ltd. (NASDAQ: GRMN),
today announced the sponsorship of the 2015 Winter X-Games gold
medal winning snowboarders Mark McMorris and Silje Norendal as
their official action cam and watch provider. Both riders will be
equipped with Garmin VIRB® action cams, as well as a fēnix® 3
multisport watch for McMorris and a vívofit® activity tracker for
Norendal. This announcement coincides with the Burton US Open
Snowboarding Championships presented by MINI, where Garmin is the
official action camera sponsor. Both riders will be competing in
the slopestyle competitions.
(Photo: Business Wire)
“We’re thrilled to have Mark and Silje on board as Garmin’s
first sponsored snowboarders,” said Jon Cassat, Garmin vice
president of communications. “Garmin has products that can make
snow sports more memorable, and these high-profile athletes will
help showcase our action cams and wearables to skiers and
snowboarders everywhere.”
Mark and Silje will utilize Garmin wearables and the VIRB action
cams as part of their training on and off the mountain. Both riders
will be able to capture and share content with VIRB, and with the
camera’s unique built-in GPS, they’ll be able to overlay data like
heart rate, elevation and speed into their videos, creating even
more dynamic content and proving how impressive their tricks really
are. The fēnix 3 and vívofit that they wear on their wrists will
also give them valuable fitness information on and off the hill,
and they’ll be able to use Garmin Connect™ to analyze their data
and improve performance.
About Mark
Originally from Saskatchewan, Canada, Mark McMorris has made a
name for himself as one of the top snowboarders in the world. As
the first-ever snowboarder to successfully complete a backside
triple cork 1440, and first snowboarder in X-Games history to score
a 98.00 in Slopestyle, Mark is considered a legend in the
snowboarding world, and he’s only 21. This winter has already
proven great for Mark, winning first place in Slopestyle and Big
Air at the 2015 Winter X-Games in Aspen, and finishing second at
the Burton European Open. Last winter was no different. Mark
finished second in Slopestyle at the Winter X-Games in Aspen, and
despite a crippling crash leaving him with a fractured rib, he
still competed in the Sochi Winter Olympic Games just days later,
ending up with a podium finish and a bronze medal.
About Silje
Hailing from Oslo, Norway, Silje is becoming a recognizable name
and face on both sides of the Atlantic. She’s no stranger to big
wins, after taking home the gold in Slopestyle at the 2013 Winter
X-Games in Tignes, and the 2014 and 2015 Winter X-Games in Aspen.
Silje also finished on the podium at huge events like the Dew Tour
Mountain Championships and Burton’s High Fives in NZ, as well as an
impressive 11th place finish at the Sochi Winter Olympic Games.
Aside from the prestigious achievements, it’s Silje’s style and
work ethic that really stand out, both on and off the hill. Whether
she’s doing smooth frontside rodeos over the biggest tables in the
park, or posing on the cover of fitness magazines, there’s a style
and grace with Silje that can’t be ignored.
For more than 25 years, Garmin has pioneered new GPS navigation
and wireless devices and applications that are designed for people
who live an active lifestyle. Garmin serves five primary business
units, including automotive, aviation, fitness, marine, and outdoor
recreation. For more information, visit Garmin's virtual pressroom
at garmin.com/newsroom, contact the Media Relations department at
913-397-8200, or follow us at facebook.com/garmin,
twitter.com/garmin, or youtube.com/garmin.
About Garmin
Garmin International Inc. is a subsidiary of Garmin Ltd.
(Nasdaq: GRMN). Garmin Ltd. is incorporated in Switzerland, and its
principal subsidiaries are located in the United States, Taiwan and
the United Kingdom. Garmin, VIRB, fēnix and vívofit are registered
trademarks.
All other brands, product names, company names, trademarks and
service marks are the properties of their respective owners. All
rights reserved.
About the Burton US Open
The world’s best snowboarders will come together in Vail,
Colorado from March 2rd – 7th to partake in the longest running,
premier snowboarding event, the Burton US Open Snowboarding
Championships presented by MINI. By day, experience world-class
halfpipe and slopestyle competition, then at night keep the
momentum high with FREE concerts, events and activities for
all-ages. A big thanks to the following partners for their support
of the 33rd edition of the Burton US Open: MINI, Vail Mountain,
Mountain Dew®, Town of Vail, Paul Mitchell, 3M™ Thinsulate™
Insulation, Garmin, G-SHOCK, Pacifico, Bear Naked, Chipotle,
Shiseido, CHILL, anon, Analog and the World Snowboard Tour.
Notice on Forward-Looking Statements:
This release includes forward-looking statements regarding
Garmin Ltd. and its business. Such statements are based on
management’s current expectations. The forward-looking events and
circumstances discussed in this release may not occur and actual
results could differ materially as a result of known and unknown
risk factors and uncertainties affecting Garmin, including, but not
limited to, the risk factors listed in the Annual Report on Form
10-K for the year ended December 27, 2014, filed by Garmin with the
Securities and Exchange Commission (Commission file number
0-31983). A copy of such Form 10-K is available at
http://www.garmin.com/aboutGarmin/invRelations/finReports.html. No
forward-looking statement can be guaranteed. Forward-looking
statements speak only as of the date on which they are made and
Garmin undertakes no obligation to publicly update or revise any
forward-looking statement, whether as a result of new information,
future events, or otherwise.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150302005359/en/
Garmin International Inc.Maddie Estrada,
913-397-8200media.relations@garmin.com
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