Viggle and inMarket Partner to Deliver Location-Targeted Mobile Advertising Capabilities
February 19 2015 - 8:00AM
Business Wire
Advertisers Win As Viggle Leverages inMarket’s
Beacon Technology and Native Proximity Marketing Expertise
Millions of music, TV and movie fans who love rewards and
special offers now have another reason to love Viggle. Viggle
(NASDAQ:VGGL) has partnered with inMarket -- the world’s largest
beacon platform -- to provide utility, targeted offers and branded
engagement to Viggle users based on context and their proximity to
retail environments. Beginning in March, inMarket’s groundbreaking
beacon and native proximity platform will expand Viggle's
engagement capabilities out of home with contextual special offers
and branded messages based on where they are and what they’re
doing.
The offers are customized to appeal to Viggle users’ specific
tastes based on their past preferences and media consumption
patterns. Contextual engagements triggered by beacons receive
interaction rates of five to seven times higher than traditional
push messages due to their relevancy and timing. inMarket and
Viggle are bringing an entirely new advertising capability to
market for brand marketers as they combine the power and emotion of
TV advertising with the hyper-local, hyper-relevant targeting of
mobile devices at retail.
Dave Heinzinger, Senior Director of Communications at inMarket,
said, “When we deploy proximity engagements and beacons in an
intelligent way, we see enormously positive results, such a 6x
increase in app retention. Our partnership with Viggle is
connecting the dots of engagement from the couch all the way to the
point-of-purchase, in a way that measurably delivers ROI for our
brand and retailer partners.”
Greg Consiglio, president and COO of Viggle, said, “Viggle users
have an incredibly high engagement rate with brand advertisements
viewed on their mobile devices while watching TV in their living
rooms. With inMarket, advertisers can now also reach Viggle users
based on their established preferences and retail locations. This
partnership bridges the gap between broadcast advertising and
digital shopper marketing in stores. We are very excited about this
agreement and its future potential for targeted mobile advertising
based on location and entertainment preferences.”
About inMarket
inMarket is the world's largest beacon and native proximity
platform, reaching over 40 million verified shoppers per month via
top beacon-enabled apps, and influencing over $300BN in annual
sales. Over 100 brands have tapped inMarket's mobile shopper
audience to create engagements at the most receptive time along the
path to purchase, resulting in verified sales lift, increases in
brand awareness and positive ROI. Mobile shoppers love these
relevant engagements and retain context-aware apps on the inMarket
platform up to 6x more than static apps.
inMarket was founded in 2010, and has offices in Venice Beach,
CA and New York, NY. For more information, please visit
www.inMarket.com.
About Viggle Inc.
Viggle is an entertainment marketing and rewards platform whose
app rewards its members for watching TV shows and discovering new
music. The Viggle Platform had an average monthly total reach of 26
million for the three months ended December 2014, including over
7.9 million Viggle registered users. Since its launch, Viggle
members have redeemed over $22 million in rewards for watching
their favorite TV programs and listening to music. Members can use
Viggle’s store, accessible through the Viggle app or on Viggle.com,
to redeem their Viggle Points for TV show, movie, and music
downloads. In addition, Viggle operates Wetpaint, which offers
entertainment and celebrity news online; NextGuide, maker of
technology that helps consumers search for, find, and set reminders
for TV shows and movies; and Choose Digital, a digital marketplace
platform that allows companies to incorporate digital content into
existing rewards and loyalty programs in support of marketing and
sales initiatives. For more information, visit www.viggle.com or
follow us on Twitter @Viggle.
This press release may contain forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended, and as defined in the U.S. Private Securities Litigation
Reform Act of 1995. These forward-looking statements involve
inherent risks and uncertainties that could cause actual results to
differ materially from those projected or anticipated. All
information provided in this press release is as of the date of
this release. Except as required by law, Viggle Inc. undertakes no
obligation to update or revise publicly any forward-looking
statements, whether as a result of new information, future events
or otherwise, after the date on which the statements are made or to
reflect the occurrence of unanticipated events.
Investors:IRTH CommunicationsRobert Haag,
866-976-4784VGGL@irthcommunications.comorInvestor Relations:Viggle
Inc.John C. Small, 646-738-3220CFOjohn@viggle.comorMedia:Dian
Griesel InternationalLaura Radocaj,
212-825-3210lradocaj@dgicomm.comorinMarketDave Heinzinger,
646-462-4094 x202dave@inmarket.com