TD Ameritrade and leading tech firms
collaborate to develop a single-sign-on advisor command center
that’s intelligent, intuitive and iterative
Building on the successful foundation of Veo Open AccessSM and
its integration with 85 technology firms, TD Ameritrade
Institutional1 is taking advisor technology to the next level with
Veo OneTM, an intelligent, intuitive platform
designed to help investment advisors access and manage all their
tools and applications from one platform.
If Veo Open Access forms the infrastructure of an advanced
technology community, then Veo One is like the key to the city.
Advisors with Veo One will be able to bring their existing Veo
Integrated applications onto a single platform, gaining a complete
view of their clients and their firms.
Veo One can make advisors more efficient by completing account
opening, billing, trading, cash management and other workflows with
fewer clicks. The platform applies a user’s preferences and adapts
to each user’s role at the firm delivering the information they
need.
“Advisors tell us it’s great that their applications can talk to
each other and share information, but what they really want is for
someone to bring their technology together one place,” said Tom
Nally, president, TD Ameritrade Institutional. “With Veo One, we’ve
answered that call. We’re building an advanced technology
ecosystem, one that can help advisors evolve and thrive at the
speed of innovation.”
Since late last year, a small group of advisors have been using
an initial version of Veo One that is integrated with five popular
technology applications: DocuSign® and Laser App
Anywhere for account opening; financial planning software from
MoneyGuideProTM; Orion Advisor Services for portfolio
management; and Redtail Technologies for customer
relationship management (CRM).
Throughout this year, and continually thereafter, TD Ameritrade
will add more technology providers and onboard additional advisors.
By the end of 2015, advisors using Veo One also will have access to
Advent’s Black DiamondSM platform, eMoney Advisor,
Finance Logix®, Junxure, Laserfiche®, Morningstar
and Salesforce.com®.
And just as the Veo Integrated community has grown to more than
85 firms from eight in the past few years, Veo One will keep adding
features and functionality from a growing list of technology
firms.
Power and Speed
The Veo One platform will serve as the launch pad for an
advisor’s Veo Integrated applications, from CRM and account opening
to financial planning, portfolio management and rebalancing. With
multiple data streams flowing through Veo One, advisors can sign in
once and navigate easily in and out of different applications, all
while keeping client information in context – when a user clicks
over to a new application, they’re taken to the same client record
they had been viewing.
Veo One enables advisors to update information in one program
and then see those changes made automatically in its other
integrated systems. Likewise, the platform collects an investor’s
information from different Veo Integrated applications onto one
“Client View” screen. It all adds up to saving time.
Other innovations include one-click access to the advisor’s
alerts, tasks and calendars; a summary page with access to CRM,
financial planning and portfolio management; drag-and-drop
functionality among applications and multi-custodial data views
through third-party applications. Advisors can access account
balances and positions, move money and, later this year, make
trades, shift asset allocations and rebalance portfolios.
Veo One features responsive design, which means it can be
accessed through desktop computers as well as through mobile
devices. The platform is also responsive to the habits and
preferences of its users, analyzing activity patterns and then,
like many popular online retailers, displaying more relevant
information to that user. When opening a new client account, for
example, the platform can display next steps and require fewer
clicks.
“With Veo One, we’re bringing it all together: a single point of
access that eliminates the need to switch in and out of different
platforms. Firms can spend less time operating software and more
time building their business,” said Jon Patullo, managing director
of technology solutions, TD Ameritrade Institutional. “We’ve made
significant progress building Veo One, and soon advisors on our
platform will reap the benefits of innovation, ease of use and
flexibility.”
Roughly half of advisors in a recent survey2 said they were only
“somewhat satisfied” with their level of technology integration.
These advisors were seeking further investments to improve
workflows and productivity, to increase their capacity to take on
more clients and boost efficiency.
Client Site, iRebal Can Strengthen Relationships
And it doesn’t end with just the Veo One platform. TD Ameritrade
Institutional has also introduced a thoroughly redesigned client
website, AdvisorClient.com, and launched a free, cloud-based
version of iRebal. These three platforms together form the center
of an advanced technology ecosystem that can help advisors grow
their firms now and in the years ahead.
AdvisorClient® is the website that lets investors who are served
by the more than 4,500 advisors that custody assets with TD
Ameritrade Institutional track their accounts, follow the markets
and research investments. The redesigned AdvisorClient is a
high-performance vehicle built on the chassis of TD Ameritrade’s
newly redesigned retail brokerage website. Beyond a more attractive
appearance, AdvisorClient.com delivers a far better experience to
investors.
Like Veo One, the site learns the habits and preferences of each
client. Users can personalize their screens with such features as
“the Dock,” a handy collection of modular windows with information
that’s important to them. AdvisorClient in time will let clients
mix and match other modular windows, such as video chat
capabilities, many of which will be designed by third-party
vendors.
AdvisorClient is also available as an iPhone app, helping to
meet the needs of a marketplace where investors increasingly track
their investments through mobile devices. Using the same
credentials, clients can get anywhere, anytime access to their
account information, research the markets and deposit checks
remotely using the camera on their smartphone.
“The clients of investment advisors are tech-savvy and, like
most consumers, they expect a modern online experience,” said
Patullo. “Our new client site paves the way for the next generation
of investors and will help strengthen the relationships between
advisors and their clients.”
Working in the background, meanwhile, is iRebal on Veo, TD
Ameritrade’s free, cloud-based portfolio rebalancing tool that
automates the labor-intensive task of rebalancing client
portfolios, saving advisors significant amounts of time while at
the same time letting them offer a higher level of service.
Since its June launch, more than 900 advisors have adopted
iRebal to help rebalance portfolios, manage cash flows and identify
tax loss-harvesting opportunities4 as they occur. An independent
survey found that rebalancing software was one of the fastest
growing technologies in terms of adoption, and iRebal the most
popular rebalancing software among independent RIAs.3
To Learn More
Attendees at TD Ameritrade Institutional’s annual advisor
conference, the 2015 National LINC can get a first-hand look at Veo
One, AdvisorClient and iRebal during workshops, breakout sessions
and at the Technology Consulting Lounge. Click here for the agenda
and other details. Advisors everywhere can learn more by calling
800-934-6124 or visiting www.tdainstitutional.com.
Access to the Veo platform’s open access capabilities is
provided as a service to independent advisors using the brokerage,
execution and custody services of TD Ameritrade. Veo open access is
an indication of potential programming compatibility. It does not
imply any TD Ameritrade, Inc. recommendation of, endorsement of,
warranty of, or fitness for use of any third party’s products or
services. TD Ameritrade is not responsible for information,
opinions or services provided by a third party. Since TD Ameritrade
must ensure that all vendors meet security requirements,
integration with new vendors is not immediate and cannot be
guaranteed.
iRebal products and services property of ThinkTech, Inc., an
affiliate of TD Ameritrade, Inc.
About TD Ameritrade InstitutionalTD Ameritrade
Institutional is a leading provider of comprehensive brokerage and
custody services to over 4,500 fee-based, independent registered
investment advisors and their clients. Our advanced technology
platform, coupled with personal support from our dedicated service
teams, allows investment advisors to run their practices more
efficiently and effectively while optimizing time with clients. TD
Ameritrade Institutional is a division of TD Ameritrade, Inc., a
brokerage subsidiary of TD Ameritrade Holding Corporation.
About TD Ameritrade Holding CorporationMillions of
investors and independent registered investment advisors turn to TD
Ameritrade’s (NYSE: AMTD) technology, people and education
resources to help make investing and trading easier. Online or over
the phone. In a branch or with an independent RIA. First-timer or
sophisticated trader. Our clients want to take control, and we help
them decide how - bringing Wall Street to Main Street for more than
39 years. An official sponsor of the 2014 and 2016 U.S. Olympic and
Paralympic Teams, as well as an official sponsor of the National
Football League for the 2014, 2015 and 2016 seasons, TD Ameritrade
has time and again been recognized as a leader in investment
services. Visit TD Ameritrade's newsroom or amtd.com for more
information.
Brokerage services provided by TD Ameritrade, Inc., member FINRA
(www.FINRA.org) / SIPC (www.SIPC.org).
1 TD Ameritrade Institutional is a division of TD Ameritrade,
Inc., a brokerage subsidiary of TD Ameritrade Holding Corporation.2
TD Ameritrade Institutional Advisor Index survey, Q4 2014,
http://www.amtd.com/files/doc_downloads/research/2014-TDAI-Sentiment-Tracking-Report_FINAL.pdf3
Tech Survey 2015: What's New Now?, Financial Planning, Dec. 1,
2014,
http://www.financial-planning.com/news/technology/tech-survey-2015-whats-new-now-2691255-1.html?force_pg=/News/
(Registration required).4 Tax loss harvesting refers to selling
securities at a loss, which can then be used to offset a capital
gains tax liability. (www.investopedia.com)
Source: TD Ameritrade Holding Corporation
TD AmeritradeJoseph A. Giannone(M)
1-201-725-8584Communications & Public
Affairsjoseph.giannone@tdameritrade.com
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