LOS ANGELES, Jan. 28, 2015 /PRNewswire/
-- AT&T is set to launch the first scripted
entertainment series on Snapchat, the ephemeral social
platform that is changing the way Millennials communicate. As part
of the leading communications company's continued foray into
creative content development, AT&T presents SnapperHero
— the first scripted Snapchat series where real-time, immediate
engagement meets a fun superhero universe. Tapping top influencers
across Snapchat, Vine and YouTube to engage their massive fan
bases, these social media stars and their audience will play a
hands on role in shaping the creative direction of the
show.
Influencers and stars of the show include Anna Akana (The Foster; Hello, My Name
is Dorris; Monsters), Freddie
Wong (Video Game High School), Harley Morenstein (Epic Meal Time),
Jasmeet Singh (JusReign),
Simone Shepherd (Hell Date;
What The Funny), and Shaun McBride
(Shonduras) who will also serve as Creative Director. Joining as
series directors are one of YouTube's most popular crazy action and
visual effects video teams, Corridor Digital, which has over 3.2
million YouTube subscribers.
By sending a call to action to their massive followings,
influencers will build the SnapperHero world around fan
input on superhero identities, enemies, costumes, origin stories
and plotlines. The series will then roll out with 12 episodes over
a 4 week period beginning in early 2015 with all content living
primarily on Snapchat.
SnapperHero was developed by producer Billy Parks and UTA Digital Media Agent
Kendall Ostrow in
collaboration with AT&T. Previously, AT&T and Parks
collaborated on @SummerBreak, the innovative social media
series that reimagined the reality show for a Millennial audience
and over two seasons earned more than 60 million views – 15.3
million views in its first season and 49.08 million views in its
second season – 30 million social engagements and 1.6 billion
impressions.
"We want to produce and foster entertainment that engages the
connected generation where they live," said AT&T Engagement
Marketing Director Liz Nixon.
"We saw great success in using Snapchat to engage our
@SummerBreak audience and we're excited to build on that
with a Snapchat-centric series that truly empowers influencers.
We're proud to venture into this new territory and innovate branded
entertainment for social media in ways that are authentic to the
influencers and their platforms."
"AT&T has proven to be a great collaborator, recognizing the
potential to push the envelope in original content and change the
way narrative has traditionally been consumed," said Parks. "The
opportunity to allow a passionate audience to drive the story with
influencers at the helm is beyond exciting."
"Influencer-driven content like SnapperHero is just the
beginning of what's to come in the world of real-time content,"
said George Strompolos, CEO of
Fullscreen, Inc. "We're excited to explore the future of video
consumption with a forward-thinking, creative collaborator like
AT&T." The SnapperHero series is being produced by
Fullscreen and Astronauts Wanted.
To amplify the experience beyond Snapchat and drive engagement
across social platforms, AT&T will share exclusive
behind-the-scenes content—taking fans on an immersive adventure
with the cast and the crew. The SnapperHero series is being
produced by Fullscreen and Astronauts Wanted.
To connect with SnapperHero across social media, follow
on Snapchat @SnapperHero; Twitter @SnapperHero; and Instagram
@SnapperHero.
About AT&T
AT&T Inc. (NYSE:T) helps millions of people and businesses
around the globe stay connected through leading wireless,
high-speed Internet, voice and cloud-based services. We're helping
people mobilize their worlds with state-of-the-art communications,
entertainment services and amazing innovations like connected cars
and devices for homes, offices and points in between. Our U.S.
wireless network offers customers the nation's strongest LTE signal
and the nation's most reliable 4G LTE network. We offer the best
global wireless coverage. We're improving how our customers stay
entertained and informed with AT&T U-verse® TV and
High Speed Internet services. And businesses worldwide are serving
their customers better with AT&T's mobility and highly secure
cloud solutions.
Additional information about AT&T products and services is
available at http://about.att.com. Follow our news on Twitter at
@ATT, on Facebook at http://www.facebook.com/att and YouTube at
http://www.youtube.com/att.
© 2015 AT&T Intellectual Property. All rights reserved.
AT&T, the Globe logo and other marks are trademarks and service
marks of AT&T Intellectual Property and/or AT&T affiliated
companies. All other marks contained herein are the property of
their respective owners.
Reliability and signal strength claims based on nationwide
carriers' LTE. Signal strength claim based ONLY on avg. LTE signal
strength. LTE not available everywhere. Global coverage claim based
on offering voice and data roaming in more countries than any other
U.S. based carrier, and offering the most wireless smartphones and
tablets that work in the most countries.
About Fullscreen
Fullscreen is a global youth media company that develops online
creators and programs multi-platform entertainment experiences. 500
million subscribers generate more than 5 billion video views across
Fullscreen's global network each month. Fullscreen's network
includes 60,000 creators, including The Fine Bros., filmmaker Devin
SuperTramp, Lohanthony, Andrea
Russett and Grace Helbig.
About UTA
United Talent Agency is one of the entertainment industry's
premier talent and literary agencies, representing many of the
world's most widely-known figures in every current and emerging
area of entertainment, including motion pictures, television,
books, music, digital media and live entertainment. Collectively,
UTA agents represent a significant cross-section of today's most
acclaimed artists and entertainers, including winners and nominees
of Academy, Emmy, Grammy, Screen Actors Guild, Directors Guild,
Writers Guild, Producers Guild, Golden Globe and People's Choice
awards. The agency is also globally recognized in the areas of film
finance, film packaging, corporate consulting, branding &
licensing, endorsements and the representation of production
talent. UTA also operates New York
and Los Angeles-based United
Entertainment Group, a joint venture firm focusing on branded
entertainment for Fortune 500 companies.
About Astronauts Wanted
Astronauts Wanted: No Experience Necessary is a content brand
for the mobile-first audience: young female Millennials and
Generation Z. The company creates programming around emerging
talent, distinctive new voices and social influencers. Astronauts
Wanted is a joint venture between Judy
McGrath, former Chairman and CEO of MTV Networks, and Sony
Music Entertainment.
Logo- http://photos.prnewswire.com/prnh/20140408/CG99935LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/snapperhero-launches-today-the-first-influencer-driven-scripted-series-distributed-on-snapchat-300026697.html
SOURCE AT&T Inc.