LAS VEGAS, Jan. 15, 2015 /PRNewswire/ -- Pure Hospitality Solutions, Inc., (OTC: PNOW) announced today, that the Company has retained the services of Costa Rican-based StartX Software Consulting, to accelerate the development and completion of Oveedia for a 2nd QT initial launch.

Management indicated that portions of FROL's redesign [Oveedia] will support fast lane app capability.  The new platform will leverage very intensive technologies which afford Oveedia the versatility to be used across multiple platforms – smart phones, tablets and most other devices, with ease and convenience.   

"Now that the public has had the opportunity to review the summary of the FROL case study, it may be easier to identify with the effectiveness of the original system, and even envision just how powerful Oveedia will actually be," stated Melvin Pereira, President of Pure Hospitality Solutions, Inc. "The truth of the matter is, the technology behind Oveedia will make the original FROL look completely primitive. Aside from full social media integration, Oveedia will boast greater bandwidth, be ultra-mobile friendly for user convenience, and will have a fast lane app integration to make all functionality accessible via all mobile and smart devices."

Founded in 2009, StartX Software has a proven track record of assisting businesses with expanding their technical operations.  StartX Software has worked with clients domestically and abroad, with all aspects of technical development and internet engineering. "We are very excited to work with Pure Hospitality in their endeavor to develop the most technologically advanced OTA platform on the market," stated Jairo Barahona, CEO of StartX Software Consulting Group. "We anticipate being able to assist with delivering the first iteration of Oveedia within the projected time frame, with second and third iterations to follow."

Mr. Pereira concluded, "We have also launched a non-traditional fund raising initiative, to begin the process of securing non-toxic capital for the completion of the project.  We must help ensure that we minimize the negative effects of fund raising so that our committed shareholders receive the greatest benefit from our performance.  We will be issuing a formal statement about our funding initiative next week."

About Pure Hospitality Solutions, Inc. 
PURE provides proprietary technology, marketing solutions and branding services to hotel operators and condominium owners. The Company's vision is to build competitive operations in the areas of (i) online marketing and hotel internet booking engine services, (ii) hotel branding and, (iii) own, operate and in some instances develop, boutique hotels under the new, "by PURE" brand.

PR Links:

PURE Website: http://www.purenow.solutions/
PURE PNOW Ticker Info: www.purenow.solutions/pure-investors-relations/
PURE FROL Case Study:  http://www.purenow.solutions/frol-case-study/ 
PURE Oveedia Access: http://www.oveedia.com/
PURE Tripadvisor Central America Analysis: http://www.purenow.solutions/wp-content/uploads/2015/01/Tripadvisor.jpg
PURE Press – New Online Hotel Booking Engine Oveedia: http://www.purenow.solutions/oveedia/
PURE Press – New Online Hotel Booking Engine: http://www.purenow.solutions/new-online-hotel-booking-engine/

Related Links:

Pure Hospitality Solutions, Inc. Pinterest: http://www.pinterest.com/purehss/
Pure Hospitality Solutions, Inc. Bahia-Encantada: http://www.purenow.solutions/Videos/PURE.mp4
Pure Hospitality Solutions, Inc. Facebook: https://www.facebook.com/PUREnow
Pure Hospitality Solutions, Inc.Twitter: https://twitter.com/purehss
Pure Hospitality Solutions, Inc.Google +: https://plus.google.com/+PurenowSolutionsplus/
Pure Hospitality Solutions, Inc LinkedIn: https://www.linkedin.com/company/pure-hospitality-solution

Safe Harbor Statements in this news release that are not historical facts, including statements about plans and expectations regarding products and opportunities, demand and acceptance of new or existing products, capital resources and future financial results are forward-looking. Forward-looking statements involve risks and uncertainties which may cause the Company's actual results in future periods to differ materially from those expressed. These uncertainties and risks include changing consumer preferences, lack of success of new products, loss of the Company's customers, competition and other factors discussed from time to time in the Company's filings with the Securities and Exchange Commission.

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/pure-hospitality-solutions-retains-startx-software-consulting-oveedia-interactive-infrastructure-300021102.html

SOURCE Pure Hospitality Solutions, Inc.

Copyright 2015 PR Newswire

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