Bringing new Life to a City Landmark, Aloft
Detroit at The David Whitney Delivers Urban Design, a Vibrant
Social Scene and Live Performances by Emerging Artists
Starwood Hotels & Resorts Worldwide, Inc. (NYSE:HOT) today
announced the launch of its game-changing Aloft® brand in Detroit,
following the completion of an adaptive re-use project that has
transformed the historic David Whitney building. Located at One
Park Avenue, Aloft Detroit at The David Whitney features 136
spacious, loft-like rooms, forward-thinking design and an
energetic, social atmosphere – all at an affordable price point.
The hotel is owned and developed by Whitey Partners, LLC, a joint
venture between The Roxbury Group and VOS Hospitality, the
lifestyle/boutique division of Trans Inns Management, Inc.
“We are thrilled to open Aloft in the iconic David Whitney
Building as part of Detroit’s ongoing downtown renaissance and
expect that the hotel will appeal to next generation travelers and
area professionals with its distinctive design aesthetic and live
music offerings,” said Brian McGuinness, Senior Vice President,
Specialty Select Brands for Starwood. “On track to open its 100th
hotel next year, Aloft is enjoying phenomenal success due to
accelerating demand in markets worldwide.”
Listed on the National Historic Register, the David Whitney
building was built in 1915 to anchor the northern end of the Grand
Circus Park shopping district. The adaptive re-use project restored
the decorative exterior elements that were removed in 1959, as well
as the four-story lobby with glass atrium, while thoroughly
renovating all floors of the building. Aloft Detroit at The David
Whitney is walking distance to Comerica Park, the Arts &
Entertainment District and Detroit Opera House, and convenient to
Ford Field, Fox Theatre, Joe Louis Arena, several casinos, and the
headquarters of General Motors, Ford Motor Company and other
Fortune 500 companies.
“This project marks another important step forward for Detroit
by restoring the grandeur of the David Whitney building, while
simultaneously introducing one of Starwood’s most innovative brands
to the city’s downtown,” said Daniel Vosotas, CEO of Trans Inns.
“The new Aloft hotel presents an exciting option for travelers in
pursuit of stylish, high-caliber lodging.”
Amenities at Aloft Detroit at The David Whitney include the
brand’s signature W XYZ® bar with live music performances by
emerging artists, a 24-hour fitness center and 6,670 square feet of
flexible meeting space. The hotel’s bright and airy guestrooms
feature the ultra-comfortable signature Aloft bed, Bliss® Bath
amenities, a 42-inch LCD television and a plug & play station
for electronics.
The Aloft brand’s innovative and exclusive initiatives set it
apart. Aloft Hotels, the tech-forward, innovation hub for
millennial-minded travelers, recently announced the appointment of
A.L.O. as the hotel brand’s first Botlr™ (robotic butler) at its
Cupertino property. This forward thinking innovation makes Aloft
the first major hotel brand to hire a robot for both front and back
of house duties. Additionally, every Aloft Hotel around the world
offers live, free access to local emerging artists as well as some
of the hottest bands with Live at Aloft Hotels programming at the W
XYZ bars.
About Aloft Hotels
With 100 hotels open now and coming soon in 14 countries around
the world, Starwood’s Aloft brand delivers a fresh approach to the
traditional staid hotel landscape. For the ‘always on’ next
generation of traveler, the Aloft brand offers a tech-forward,
vibrant experience and a modern style that is different by design.
For more information, please visit www.alofthotels.com. Aloft,
like all brands within Starwood's portfolio, is proud to offer the
Starwood Preferred Guest(R) program, the industry’s richest
loyalty program. To learn more, please visit spg.com.
About Starwood Hotels & Resorts
Worldwide, Inc.
Starwood Hotels & Resorts Worldwide, Inc. is one of the
leading hotel and leisure companies in the world with more than
1,200 properties in 100 countries, and 181,400 employees at its
owned and managed properties. Starwood is a fully integrated owner,
operator and franchisor of hotels, resorts and residences with the
following internationally renowned brands: St. Regis®, The Luxury
Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by
Sheraton, Aloft®, and Element®. The Company boasts one of the
industry’s leading loyalty programs, Starwood Preferred Guest
(SPG®), allowing members to earn and redeem points for room stays,
room upgrades and flights, with no blackout dates. Starwood also
owns Starwood Vacation Ownership, Inc., a premier provider of
world-class vacation experiences through villa-style resorts and
privileged access to Starwood brands. For more information, please
visit www.starwoodhotels.com.
About Whitney Partners,
LLC
Whitney Partners, LLC is a joint venture between Detroit-based
Roxbury Group, LLC and VOS Hospitality, the lifestyle/boutique
division of Trans Inns Management of Detroit and Ft. Lauderdale,
Florida. Roxbury was founded in 2005 by local business leaders
Stacy Fox and David Di Rita and focuses on complex real estate and
economic development projects, primarily in the City of Detroit.
Since its founding, Roxbury has developed and managed residential,
commercial and mixed-use projects in Detroit valued at over $150
million in total investment, with an additional $90 million in
future development in the pipeline. VOS Hospitality currently has
three Boutique projects under development in Detroit, Miami Beach,
and Brooklyn NY valued at over $250 Million. Trans Inns
Management’s +30 year history includes over 60 hotel transactions,
both acquisition and new construction, across 16 states
representing over $500 million. Founded in 1984 by Daniel Vosotas,
Trans Inns Management started as a Michigan based owner/operator of
hotel properties. By the late 1990s, Trans Inns had become one of
Michigan's largest independent hospitality management companies and
has expanded into a national company well structured to develop,
acquire and manage across the US.
Media:Starwood Hotels & Resorts Worldwide, Inc.Ashley
Chapman, 212-380-4015Global Public Relations, Aloft, Element &
Four Points by SheratonAshley.chapman@starwoodhotels.com
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