Viggle Releases First Holiday Gift Guide Amid Increased Momentum
December 10 2014 - 8:00AM
Business Wire
Viggle Platform total reach tops 28.5
million;
Users can get brand-name favorites, plus more
than 7 million digital rewards
Viggle Inc. (NASDAQ:VGGL) (“Viggle”) the leading entertainment
marketing and rewards platform, released its first holiday gift
guide, featuring popular brand-name entertainment and electronic
gift items that are all redeemable with Viggle points. In addition
to these ultimate gift guide items, users have access to more than
7 million digital rewards, including downloadable or streaming TV
shows and movies from M-GO, featuring the hottest releases and
classic favorites for purchase or rental.
Viggle has assembled brand-name favorites in the holiday gift
guide, which can be viewed at:
http://www.affinioninteractive.com/catalog/index.html. The
selection includes great gifts for the holidays including SONY®
premium headphones, Fitbit® activity trackers, PlayStation 4
systems and even one of the hottest gifts this holiday season, a
drone.
The new holiday gift guide and digital rewards expansion comes
as Viggle Points can be earned faster than ever. The number of
points available for checking into TV programs on the Viggle app
has doubled and tripled in the last month. With the increases in
the points system starting in early November, the Viggle platform
has seen significant increases in usage across its brand
properties. Highlights include Viggle LIVE sessions increasing by
64 percent, total Viggle Music matches increasing by 51 percent and
unique monthly Wetpaint video engagements increasing by 46 percent
over the prior month including a new monthly record in November
topping out at over 20 million unique users at Wetpaint.com.
The accelerated points system was designed so users could easily
earn a movie weekly just by checking into a handful of bonus shows
and matching songs. For example, users who check into five TV shows
and play Viggle LIVE can earn a movie rental. Reward redemption
rates have also increased month over month by more than 60 percent,
with an increase of 50 percent in redemption on days when the
holiday catalog is being promoted. In addition to checking into
shows, matching songs and playing games, the recently announced
Viggle Points API will allow points to be earned at partner sites
across the web as well as on 3rd party apps. The value proposition
of having a Viggle account has never been more compelling.
People are watching TV in record numbers including live, DVR and
online, and now over 7.7 million registered users can earn TV
shows, movies, and other rewards regularly just for doing what they
love to do. Using Viggle while watching TV and listening to music
means real value this holiday season. Viggle is making it easier
than ever to turn those hours of binge watching into gifts for
family and friends.
“We are very encouraged by our ability to drive engagement
across the platform given the recent results we’ve seen since
November. The rate at which users can earn points has improved
substantially,” said Julie Gerola, VP Rewards & Loyalty of
Viggle Inc. “We created the Holiday Gift Guide to highlight for our
users the range of great gifs that are now available for the
holidays. The response from our users has been fantastic.”
About Viggle Inc.
Viggle is an entertainment marketing and rewards platform whose
app rewards its members for watching TV shows and discovering new
music. Viggle Platform had total reach of 28.5 million in November
2014, including over 7.7 million Viggle registered users. Since its
launch, Viggle members have redeemed over $20 million in rewards
for watching their favorite TV programs and listening to music.
Members can use Viggle’s store, accessible through the Viggle app
or on Viggle.com, to redeem their Viggle Points for TV show, movie,
and music downloads. In addition, Viggle operates Wetpaint, which
offers entertainment and celebrity news online; NextGuide, maker of
technology that helps consumers search for, find, and set reminders
for TV shows and movies; and Choose Digital, a digital marketplace
platform that allows companies to incorporate digital content into
existing rewards and loyalty programs in support of marketing and
sales initiatives. For more information, visit www.viggle.com or
follow us on Twitter @Viggle.
This press release may contain forward-looking
statements within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended, and as defined in the U.S. Private Securities
Litigation Reform Act of 1995. These forward-looking statements
involve inherent risks and uncertainties that could cause actual
results to differ materially from those projected or anticipated.
All information provided in this press release is as of the date of
this release. Except as required by law, Viggle Inc. undertakes no
obligation to update or revise publicly any forward-looking
statements, whether as a result of new information, future events
or otherwise, after the date on which the statements are made or to
reflect the occurrence of unanticipated events.
IRTH CommunicationsRobert Haag, 866-976-4784Managing
PartnerVGGL@irthcommunications.comorInvestor Relations:John C.
Small, 646-738-3220CFO, Viggle Inc.john@viggle.comorMedia:Paris
Tyler, 212-981–5162DKC Public Relationsparis_tyler@dkcnews.com